Jump to content
Create New...
  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    Opel/Vauxhall Looks To Higher End Models

    William Maley

    Editor/Reporter - CheersandGears.com

    February 20, 2012

    Opel/Vauxhall are trying to position themselves as premium car brand for Europe. One problem; their only “flagship” model is the Insignia. CEO Karl-Friedrich Stracke said the brand needs more of them.

    “I believe we need a top of the line car, to be positioned in the luxury segment. The Insignia car has done a great job of showing we can make premium-like products, but establishing ourselves properly in this territory will be a long journey.”

    Stracke went onto say,

    “We would also benefit from launching a large crossover, something to fight the BMW X5 and Mercedes ML, and possibly another roadster — a car with a deeper connection into the company than the Opel-Vauxhall VX220 (which everyone knows was a Lotus underneath) and the Opel Speedster that came from the Pontiac Solstice and Saturn Sky.”

    If Stracke was to get his wish, the flagship would have to wait until four new models were introduced.

    Source: Autocar

    User Feedback

    Recommended Comments

    Are we back to Opel being sold off again? I thought Caddy was GM's Lux brand. Or will Opel be sold and then offer their own luxury line of cars. Sounds to me that Karl-Friedrich Stracke is giving us his Christmas wish list early.

    Link to comment
    Share on other sites

    I would surmise Opel = Buick for Europe, and the lineups will further consolidate.

    I very sincerely hope that does not further wash away Buick's traditional character... sweepspears belong on Buicks, but not on Opels.

    Link to comment
    Share on other sites

    Buick needs to grow in higher in this segment as does Opel and Vauxhall. GM now has Chevy in all the same markets and the only place for any of these to grow is up market. With Cadillac in time moving more up market it will give room for these makes to make their own space.

    We can not judge the brands as they are now as they will expand and change with each and every new model from this point on. I expect each and every new Buick/Opel/Vauxhall will be a step up in image, quality, luxury and price. All we have now are the salvaged models from the pre new GM era. There will be some suprises in store for each of these brands.

    GM has just taken the first true step into the future with the ATS with more to come for the entire GM line up.

    Edited by hyperv6
    Link to comment
    Share on other sites

    Right now they need to get their house in order and clean up the excessive cost of teh Euro Unions and the run aways spending before they consider doing a mid luxury or highend luxury model.

    Get the foundation right and then build.

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Posts

    • 500 pound women ... and the 170 pound men who love them ... on the next Oprah
    • I hope, truly hope that the judges wake up to the fact that the President is NOT above the law and he CANNOT stop congress approved programs. Idiot47 needs to lose big time and finish his step into the under verse as he already has one foot in the ground. Time to go Idiot to where you belong. Donald Trump hit by lawsuit from 17 attorneys general
    • I forgot this one from a visit to the State of New York.  This one was seen at Bear Mountain State Park. It looks like a Saturn Skye.  In my opinion, Saturn had the best looking minivan (Relay), the best looking compact (Aura), and the best looking two-seater (this) at the very end of those vehicle category runs for GM. Even if they shared mechanical underpinnings, these cars just looked a little bit cleaner than those of the others.
    • Awesome specimen.    Sadly though, it is no longer available for sale.  Did the seller find a buyer?  At $48 000, it is relatively cheap to buy.  Does that mean muscle cars are going down in price?  Maybe its not a "numbers matching" 455.  Perhaps an aftermarket "upgrade".  It does have an Edelbrock stamp on the block which explains the "low" price of 48 thousand.   Either way, Id buy it.  Well...not now.  Owning a "vintage" muscle car would be #2 of my dreams and wishes.   Im on my way of realizing my #1  of dreams and wishes.  Owning a home (condo) on a Greek island.  My financials are almost there for that.  If #1 is not fullfilled, then #2 would happen.  But #1 looks to be right on track.  Only thing I will whine about is: Although I LOOOOVE Cragar SS wheels,  ESPECIALLY on muscle cars, I somehow disapprove of them on a 442.  The rich that support him are making even MORE money with him there so no...they will NOT listen. They do not care.  The others are racist bastards that as long as the ones they hate are in worse shape than they are, then they will allow trump to destroy the country.  It WILL take the rest of you to fight for your country.    To remove him FORCIBLY  and all those other cancerous shyteholes that have infected your country. 
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search