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  • Drew Dowdell
    Drew Dowdell

    June 2012 - Jaguar / Land Rover


    • Jaguar Land Rover North America sales increase 2 percent for June; up 16 percent year-to-date.

    • Land Rover sales increase 14 percent for June on continued strength of Range Rover Evoque; Brand up 21 percent year-to-date

    • Jaguar XF up 3 percent for June, 2012; Jaguar sales up 1 percent year-to-date

    JULY 3, 2012 (MAHWAH, NJ) – Jaguar Land Rover North America today reported June 2012 sales: Land Rover sales for the month were 3,602 up 14 percent from 3,152 in 2011; Jaguar sales for the month were 1,030 down 26 percent from 1,389 in 2011; Jaguar Land Rover North America sales for the month were 4,632 up 2 percent from 4,541 units in 2011. For the first half of 2012, Jaguar Land Rover North America is up 16 percent.

    "Jaguar Land Rover’s June U.S. sales this year were up two percent as we begin transition into a very important MY13 for both brands," said Andy Goss, President, Jaguar Land Rover North America. “We are pleased to complete the first half of the year with sales growth from both Jaguar and Land Rover brands in the United States.”


    Land Rover

    For the month of June, 2012, Land Rover sales were up 14 percent continuing the momentum established over the last two years. The volume leader for June, 2012 was the Range Rover Sport with 1,235 units sold, on par with 1,233 in 2011. For the year, Range Rover Sport is up 3 percent. The all-new Range Rover Evoque, winner of the 2012 North American Truck of the Year, hit 663 units sold in June, 2012. For the first half of 2012 Land Rover in the United States reached 20,991 units up 21 percent.

    Land Rover's 2012 Model Year line-up features four models: The 230-hp 3.2 liter I6 powered LR2; the LR4 powered by the 375-hp 5.0 liter V8; the Range Rover Sport and Range Rover, both available with the Naturally-aspirated 375-hp V8 and 510-hp supercharged 5.0 liter V8 powertrains. The Model Year 12 Range Rover Evoque luxury compact SUV went on sale in October. The 2012 Range Rover Evoque has a starting price of $43,995* for the five-door, and $44,995* for the coupe and achieves 28 MPG** EPA highway and 18 MPG** EPA city.


    Jaguar's U.S. sales for June, 2012 were down 26 percent to 1,030 units, from 1,389 in 2011. For the first half of the year of 2012, Jaguar U.S. sales are 6,506 units up 1 percent from 6,410 in 2011. The volume leader for the month of June was the Jaguar XF with 489 sales, up 3 percent from 476 in 2012. Year-to-date, Jaguar sales are led by the Jaguar XF sports sedan, up 24 percent for the year versus 2011.

    For the 2013 model year, Jaguar will offer new engine options and eight-speed automatic transmissions in the XF and XJ sedan lineups. New engine options include a powerful and fuel efficient 240 horsepower turbocharged 2-liter four cylinder engine for the Jaguar XF, and a 340 horsepower supercharged 3-liter V6 engine to both the Jaguar XJ and XF.

    Jaguar has launched a new global brand direction and marketing campaign, themed "ALIVE,” which introduces the famed British brand to luxury consumers in a new modern context. The brand direction is driven by the belief that Jaguar makes the world's most instinctively rewarding performance cars.

    The campaign, created with Spark 44, the international communications agency that's part-owned by Jaguar Land Rover, will feature print, TV, digital advertising and a new look that contemporizes the aesthetics of the brand at every customer touch point. The Jaguar brand will have new corporate identification and a new font, created exclusively for the brand. The dramatic alteration, including significant changes to the brand symbols of the “leaper” and “growler,” is the most extensive change Jaguar has made to its visual identification in 40 years.

    Jaguar's 2012 Model Year line-up features three models: The Jaguar XJ luxury sedan, powered by either the naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or the 510-hp supercharged 5.0 liter V8; the Jaguar XF sports sedan powered by either the naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or, in the XFR, the 510-hp supercharged 5.0 liter V8 powertrains; and the XK coupe and convertible sports cars powered by either the naturally-aspirated 385-hp V8, or for the XKR, the 510-hp supercharged 5.0 liter V8 powertrains. For 2012, Jaguar has added its highest performance model ever, the 2012 Jaguar XKR-S coupe and convertible with a 550-hp supercharged 5.0 liter V8 powertrain. The Jaguar F-TYPE will join the lineup in 2013.

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