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Rumorpile: Subaru Reconsiders The WRX Hatchback

  • The WRX Hatchback Could Be Making A Comeback!

The biggest complaint laid before the 2015 Subaru WRX aside from the styling is the lack of a hatchback. This is a bit odd since the last-generation WRX hatchback made up 50 percent of sales in the U.S. But a new report says Subaru is reconsidering this.

Motoring.com.au talked with Masuo Takatsu, Subaru's general manager for the WRX. He said the company is thinking about bring back the hatchback.

β€œWe have received strong interest from the US, where the hatchback was 50 per cent (of previous-generation WRX sales), so we're now considering,” Takatsu said. β€œThe main target for WRX is the US, Japan is number two, Australia number three. Basically, we target these three market"

Takatsu explained that a lack of resources led to there being no hatchback and more interestingly, a automatic version of the STi.

Source: Motoring.com.au

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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Recommended Comments

G. David Felt

Premium Subscriber

We'll someone in Marketing got this wrong if the Hatchback made up 50% of sales and the US is #1 market focus. Course I suspect allot of this was Toyota over bearing approach to development blandness.

ocnblu

Members

Well DUH, Subaru. Your customers are active outdoorsy practical minded individuals! A wagon would be even better than a hatch, imo.

William Maley

Editor

We'll someone in Marketing got this wrong if the Hatchback made up 50% of sales and the US is #1 market focus. Course I suspect allot of this was Toyota over bearing approach to development blandness.

I highly doubt Toyota played any role in this...

G. David Felt

Premium Subscriber

We'll someone in Marketing got this wrong if the Hatchback made up 50% of sales and the US is #1 market focus. Course I suspect allot of this was Toyota over bearing approach to development blandness.

I highly doubt Toyota played any role in this...

With the majority control, I am sure Toyota is affecting some of these decisions.

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