Staff Writer - CheersandGears.com
June 3, 2013
The 2014 Subaru Forester has been a great success so far. Last month, Subaru moved 9,366 Foresters, representing a 65.3% increase when compared to last year. However, Subaru is worried they might not have enough stock of Foresters to keep up with the demand.
Yasuyuki Yoshinaga, CEO of Fuji Heavy Industries (Subaru's parent company) tells the Wall Street Journal the company originally targeted 8,000 monthly sales, but the SUV could eclipse 10,000 this month.
"If this situation persists, we'll face a supply shortage," said Yoshinaga.
At the moment, Subaru dealers currently have a 16 day supply of Foresters. A low number when you consider that industry average is hovering around 63 days.
Yoshinaga said the company has all of its plants in Japan at full capacity to keep up with demand. An increase in Forester production at the moment is a dream.
Source: The Wall Street Journal (Subscription Required)