Imagine getting into a new vehicle with a payment that could range $39 to $99 per month. Seem like a fantasy? Well that is what a number of Volkswagen dealers across the U.S. are doing. An example is a Volkswagen dealer offering an $89 36 month lease on Jetta, after you hand over $2,500 as a down-payment.
It's part of an effort by Volkswagen to bring customers in now at a loss to have hopefully return in three years when the automaker will have a brand new lineup. 2018 will see Volkswagen in the beginning stages of their plans to introducing new products every five years - a seven-seat crossover is the first - and refreshing their product lineup every three years.
But even with this move, the question remains if this will help Volkswagen or not? Sales in the U.S. have dropped in the past two years, despite the overall market seeing growth.
Source: Bloomberg
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