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Hyundai Extends Industry-Leading Warranty to 2010

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Hyundai Extends Industry-Leading Warranty to 2010

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October 23, 2006 -- Fountain Valley, Calif. -- Hyundai Motor America announced today that it will extend its industry-leading warranty program, The Hyundai Advantage: America's Best WarrantyTM, through 2010. Since the 1999 model year, every new Hyundai vehicle sold in the U.S. has been backed by The Hyundai Advantage, covering more than 2.75 million vehicles to date.

"The Hyundai Advantage ensures our owners that we are a partner in their purchase with a vested interested in providing high-quality vehicles," said Steve Wilhite, chief operating office, Hyundai Motor America. "Ten-year warranty coverage is only possible because of the extremely high quality standards Hyundai has achieved, and we're excited to offer new Hyundai owners this benefit for at least the next four years."

The unmatched suite of warranty protection includes 10-year, 100,000-mile limited powertrain warranty, five-year, 60,000-mile bumper-to-bumper protection, seven-year, unlimited mileage anti-perforation coverage and 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit), which includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.

Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 725 Hyundai dealerships nationwide.

[source: Hyundai Motor America]

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It's called keeping it in the news. I am sure it gives the sales guys something to talk about in the show room. GM's 5/160k warranty (in Canada) has met with a big yawn. I've had one customer say they would wait for a 2007 because of the warranty. It's a good PR point, but I doubt it sways many people.

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I think the point is that GM announced their increased warranty, and Hyundai wanted to go "look, ours is better!" Just a chance for the to wave their arms around & make some noise.

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