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Chevrolet HHR Premiere Edition to debut @ NAIAS


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FOR RELEASE: 2006-12-27

Chevrolet HHR Premiere Edition To Debut In Detroit

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DETROIT – Chevrolet announced the HHR Premiere Edition, which features a special Cappuccino Frost Metallic exterior color and a special Ebony/Gray two-tone interior.

Only 4,000 HHR Premiere Editions will be built.

The HHR Premiere Edition begins production early in the first quarter of 2007; it is based on the popular HHR 2LT. The Premiere Edition package is priced at $995 MSRP and includes the following features:

  • Seventeen-inch black chrome wheels
  • Black chrome exterior package
  • Front fog lamps with smoked lenses
  • Headlamps with smoked lenses
  • Color-keyed running boards
  • Color-keyed outside rearview mirrors
  • Exterior accent stripe
  • Aero wing rear spoiler
  • Black, roof-mounted side rails
  • Leather-wrapped steering wheel with contrasting stitching
  • Custom floor mats
  • Cappuccino Frost Metallic exterior color
  • Ebony/Gray two-tone interior
The HHR 2LT equipment includes a 2.4L Ecotec engine, FE3 sport suspension, anti-lock brakes, air conditioning, power windows, power door locks, power outside mirrors, cruise control and remote keyless entry. Also standard is a 260-watt Pioneer sound system with subwoofer, including a front-mounted auxiliary input jack so that an iPod or similar device can be played through the audio system.

“The HHR has been among the hottest selling vehicles in the industry since its introduction last year,” said Cheryl Catton, general director of Chevrolet car marketing. “The HHR Premiere and the previously announced HHR Panel will help us maintain that momentum in 2007.”

Since its launch, HHR has received five-star crash ratings – the highest rating awarded by the National Highway Traffic Safety Administration’s (NHTSA) New Car Assessment Program. The five-star ratings were awarded for the driver and right-front passenger in a frontal crash, as well as five-star side-impact crash ratings for front seat and rear seat passengers. The HHR also was the highest-rated SUV for the 2006 model year in NHTSA rollover testing.

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Why on earth did GM release an official photo with the hood popped? Somebody really, really needs to fire their photography dept.

That said, that's a nice upgrade in an already attractive package. I like the premium-look color, and seems a reasonable price for the items included.

-RBB

Edited by RBB
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Good ideas for limited production HHRs! The "Fall Edition" was a nice little package too. I just wish they'd do a little better with the naming as well. For example, that all black Fall Edition would have been better suited by a name like "Stealth" or "Black Pearl" rather than "Fall Edition". Maybe it could've been marketed better to show it's limited production-ness(?). HAHA. Seriously though, the HHR was the most customized vehicle at SEMA upon it's introduction, GM should really piggy-back off those ideas for their future limited production runs. Anybody else wanna see a "Woody" HHR? :thumbsup:

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