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September 2008 Sales: Subaru of America

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Subaru Posts September Sales

Year-to-Date Sales Up 4 Percent Marketshare at Record Levels

Oct. 1 /PRNewswire/

Link to Press Release

CHERRY HILL, N.J., Oct. 1 /PRNewswire-FirstCall/ -- Subaru of America,

Inc. today posted total Year-to-Date sales of 143,789 units, a 4 percent

gain over YTD September 2007 of 138,622 units.

Sales for the Subaru Forester were up 28 percent or 4,804 units for the

month of September versus September 2007 sales of 3,746 units, while the

Subaru Legacy Sedan posted its best September ever -- up an impressive 14

percent over the same period last year or 2,228 units from 1,954 units.

"We are up 4 percent in total sales for the year and the Subaru

Impreza, Forester and Legacy Sedan are on record pace with their best 9

months results ever," said Tim Colbeck, vice president of sales for Subaru

of America. "Our products are well positioned as consumers are

rationalizing their purchase decisions in favor of value, dependability,

capability and economy. In short, Subaru represents a sensible decision in

these volatile times."

"Despite the economic turbulence in the marketplace, the fundamental

appeal of Subaru products continue to gain momentum," said Thomas J. Doll,

executive vice president for Subaru of America. "Our vehicles represent a

great alternative to traditional SUVs. They are produced in zero landfill

production plants, are equipped with symmetrical All-Wheel Drive technology

and the horizontally opposed Subaru boxer engine, and are not only fuel

efficient, but also provide a low total cost of ownership," Doll added.

For information about Subaru of America, Inc. and Subaru vehicles,

visit our media website at

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy

Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company

markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts

and accessories through a network of nearly 600 dealers across the United

States. Subaru makes the best-selling All-Wheel Drive car sold in America

based on R.L. Polk & Co. new vehicle retail registration statistics

calendar year-end 2007. In addition, Subaru boasts the most fuel efficient

line-up of all-wheel drive products sold in the market today based on

Environmental Protection Agency (EPA) fuel economy standards. All Subaru

products are manufactured in zero- landfill production plants and Subaru of

Indiana Automotive Inc. is the only U.S. automobile production plant to be

designated a backyard wildlife Habitat by the National Wildlife Federation.

For additional information visit

8-Sep    7-Sep      +/-    YTD 08    YTD 07    +/-
    Impreza      4,098    4,195      -2%    37,142    33,323    11%
    Legacy       2,228    1,954      14%    17,705    15,472    14%
    Outback*     2,620    4,823     -46%    35,179    42,337   -17%
    Forester     4,804    3,746      28%    44,695    33,938    32%
    Tribeca        741    1,730     -57%     9,067    12,434   -27%
    Total**     14,491   16,448  -11.80%   143,787   137,504     4%

    *Includes Legacy Wagon    **Total sales include 1 Baja sale in 2008 and 9 Baja sales in September


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Just FYI, the subtitle to the thread states Subaru's year-to-date sales, not the monthly sales percentage (which is down 11.8%).


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subaru has aggressive leases available right now. i think this explains it.

And aggressive incentives. My neighbor bought a WRX STI in Atlanta (which is where he originally hails from) for $27,500 from the original MSRP of $36,000 + change.


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