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October 2008 Sales: Chrysler LLC

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Chrysler LLC Reports October 2008 U.S. Sales
Nov. 3 /PRNewswire-FirstCall/
Link to Press Release



AUBURN HILLS, Mich., Nov. 3 /PRNewswire-FirstCall/ --

-- Chrysler celebrates the 25th anniversary of the minivan, which
continues to be a dominating force in the market

-- Dodge Challenger and Journey continue to draw consumer attention

-- Jeep® Patriot sales increased two percent compared to September
2008 and 62 percent year-to-date compared to same timeframe in 2007

-- Incentives program extended into November - offers solid deals on
both 2008 and 2009 model year vehicles

-- 2009 model year Chrysler Sebring, 300 and Dodge Avenger lineups
modified to emphasize fuel economy and value

Chrysler LLC today reported total October 2008 U.S. sales of 94,530
units, down 35 percent from the same month last year. Sales for October
reflect an overall industry decline and reduced fleet sales.

"While October was a very tough month for everyone in this business, we
as an industry must focus on the fact that there are still many serious car
buyers out there, and every company has an equal opportunity to win their
business," said Jim Press, Chrysler LLC Vice Chairman and President. "From
a Chrysler perspective, we are pleased that despite this marketplace
downturn, our critically important Dodge Ram launch is on schedule and our
overall pickup truck share is on target. We look forward to rolling out the
rest of our 2009 model year vehicles with improved quality and fuel economy
and fighting for those customers who are in the market."

October Sales Highlights

Sales for the light duty Dodge Ram (down 21%), which are still
dominated by the sell-down of 2008 models, outperformed the market in
October. Sales of the vehicle for the month reached 10,747 units, making it
the Company's top-selling vehicle.

Jeep® Patriot sales increased 62 percent year-to-date (50,596 units)
compared to same timeframe in 2007 (31,248 units). October sales of the
vehicle grew two percent versus September 2008 sales (3,252 units in
October compared to 3,190 units in September).

The all-new Dodge Journey continues to make its mark in the crossover
segment offering best-in-class fuel economy (19 mpg city/25 mpg highway)
and award-winning seven-passenger interior utility. Dodge Journey sales
totaled 4,380 units.

Dodge Challenger continues to draw a crowd. In October, 3,014 units
were sold, marking a 27 percent increase over September 2008 sales.

The Company finished the month with 395,996 units of inventory, or a
113-day supply. As part of a planned alignment with the market for in
manufacturing production, inventory is down 16 percent compared with
October 2007 when it totaled 469,426 units.

November Incentives

In November, Chrysler will continue to offer the attractive incentive
programs that were introduced last month. These deals provide customers an
opportunity to take advantage of the remaining 2008 model year inventory at
the best deals of the year. The incentive plan will focus on aggressive
cash rebates up to $6,000 and discounted APR financing that drive lower
monthly payments.

In addition to the significant cash incentives, in select markets some
2008 model year vehicles are available with a 0% APR for up to 72 months;
and 2009 model year vehicles are available with a 1.9% to 4.9% APR for 72
months.

For returning lease customers, Chrysler will offer a Lease Loyalty
allowance of up to $750 toward a new retail purchase. For consumers
interested in leasing through independent financial institutions, Chrysler
offers Bonus Cash of up to $2,000 on select 2008 model year vehicles.

Product Highlights

Chrysler is modifying three 2009 model year vehicle lineups to provide
an added emphasis on higher value and content, expanded availability of
fuel efficient engines, and upgraded exterior appearance and improved
interior materials. On Chrysler Sebring, Chrysler 300 and Dodge Avenger,
Chrysler is providing customers with better equipped, fuel efficient
entry-level models with a value emphasis. These entry-level models have
been upgraded to higher trim and content levels at discounted pricing.
Also, availability of fuel efficient powertrains has been expanded on
top-of-the-line models for those customers who want more product features
without sacrificing fuel economy.

Of the total 2009 MY Chrysler, Jeep and Dodge lineup, 73 percent of the
models achieved fuel-economy improvements over the 2008 offerings. The fuel
economy improvements on these nineteen models will potentially save
American consumers as much as 6.7 million gallons of fuel per year.

Chrysler LLC celebrates the 25th anniversary of minivan sales today in
Windsor, Ontario (Canada). The Company remains the leading competitor in
the segment, accounting for 40 percent of the minivan market (January -
September 2008). Today, the Company introduced the 2009 Chrysler Town &
Country and Dodge Grand Caravan 25th Anniversary Editions to celebrate the
minivan segment's Silver Anniversary. 25th Anniversary models will be
available this winter as special editions of the 2009 Chrysler Town &
Country and Dodge Grand Caravan.

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler,
Jeep®, Dodge and Mopar® brand vehicles and products. Total sales
worldwide in 2007 were 2.7 million vehicles. Sales outside of North America
were the highest ever with an increase of 15 percent over 2006. Its product
lineup features some of the world's most recognizable vehicles, including
the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and
Dodge Challenger and Ram. The Chrysler Foundation, the company's
philanthropic arm, annually supports hundreds of charitable organizations
in the United States and throughout the world. In 2007, the Foundation gave
approximately $21 million in charitable donations.



              Chrysler LLC U.S. Sales Summary Thru October 2008

                                                  Month Sales          Vol %
                    Model                    Curr Yr        Pr Yr     Change
    Sebring                                    3,772        6,871       -45%
    300                                        3,415        8,923       -62%
    Crossfire                                    253          111       128%
    PT Cruiser                                 3,145        5,695       -45%
    Aspen                                      1,045        1,783       -41%
    Pacifica                                     606        4,880       -88%
    Town & Country                             7,667       12,177       -37%
      CHRYSLER BRAND                          19,903       40,440       -51%
    Compass                                      855        2,240       -62%
    Patriot                                    3,252        3,636       -11%
    Wrangler                                   6,292        9,354       -33%
    Liberty                                    3,918        6,486       -40%
    Grand Cherokee                             5,638        7,449       -24%
    Commander                                  1,405        2,691       -48%
      JEEP BRAND                              21,360       31,856       -33%
    Caliber                                    4,438        5,563       -20%
    Avenger                                    3,723        6,268       -41%
    Charger                                    6,255        8,343       -25%
    Challenger                                 3,014            0         0%
    Viper                                         87           36       142%
    Magnum                                        56        3,219       -98%
    Dakota                                       957        3,196       -70%
    Ram P/U                                   17,626       24,711       -29%
    Journey                                    4,380            0         0%
    Caravan                                    8,369       11,005       -24%
    Durango                                      984        2,322       -58%
    Nitro                                      2,457        5,891       -58%
    Sprinter                                     921        2,466       -63%
      DODGE BRAND                             53,267       73,020       -27%

      TOTAL CHRYSLER LLC                      94,530      145,316       -35%

              TOTAL CAR                       25,014       39,622       -37%
              TOTAL TRUCK                     69,516      105,694       -34%
    Selling Days                                  27           26




              Chrysler LLC U.S. Sales Summary Thru October 2008

                                                   Sales CYTD         Vol %
                    Model                     Curr Yr        Pr Yr   Change
    Sebring                                    65,200       75,148     -13%
    300                                        55,222       99,174     -44%
    Crossfire                                   1,819        8,401     -78%
    PT Cruiser                                 45,490       83,078     -45%
    Aspen                                      18,726       24,251     -23%
    Pacifica                                    6,227       47,754     -87%
    Town & Country                            102,954      111,311      -8%
      CHRYSLER BRAND                          295,638      449,117     -34%
    Compass                                    23,244       33,513     -31%
    Patriot                                    50,596       31,248      62%
    Wrangler                                   71,427      101,903     -30%
    Liberty                                    58,211       75,351     -23%
    Grand Cherokee                             62,971      100,695     -37%
    Commander                                  24,059       52,815     -54%
      JEEP BRAND                              290,508      395,525     -27%
    Caliber                                    78,507       85,915      -9%
    Avenger                                    57,551       65,416     -12%
    Charger                                    86,475       97,833     -12%
    Challenger                                 11,457            0       0%
    Viper                                         959          384     150%
    Magnum                                      6,833       25,561     -73%
    Dakota                                     22,583       44,572     -49%
    Ram P/U                                   213,684      301,689     -29%
    Journey                                    40,007            0       0%
    Caravan                                   110,767      141,477     -22%
    Durango                                    18,323       39,833     -54%
    Nitro                                      32,528       61,680     -47%
    Sprinter                                   12,229       13,659     -10%
      DODGE BRAND                             691,903      879,497     -21%

      TOTAL CHRYSLER LLC                    1,278,049    1,724,139     -26%

              TOTAL CAR                       365,115      469,498     -22%
              TOTAL TRUCK                     912,934    1,254,641     -27%
    Selling Days                                  257          256




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Very hard to make any $ with these kind of #'s

Chris

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I thought they rid themselves of the Crossfire...

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There is a white Crossfire that lives in our neighborhood, not a bad looking car IMHO.

Chris

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