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wildcat

Rick Kranz, Auto. News: Why GM must stay with Buick

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Rick Kranz, Product Editor of Automotive News has written a brief piece titled "Why GM must stay with Buick." To read it, click here.

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Even a special education student will write that piece. What special does it bring to the table?

Edited by smallchevy
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Buick's new products are too nice to get rid of. Like the Oldsmobile Aurora - which should have lived on as a Buick (or anything) - the Enclave and upcoming LaCrosse are excellent vehicles.. Not having these in the GM lineup would be a big mistake. And not that we don't already know this, but Buick is a prestigious brand in China - a very large, developing market.

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it's important to look at this from a market viability perspective. buick and pontiac need rebuilding, that is clear. in this economic time of turmoil, people choose judiciously where there money goes. it's not necessarily the ideal environment for imagination and inspiration it would take for either of these brands to be turned around, though i do believe great product that gets to the core values of these brands would turn both around. but back on the idea that this time is hard to recreate a brand. which is gonna be easier to sell, the affordable youth mainstream brand or the barely premium with a premium price brand. buick has to be rebuilt on the backing of very premium, stylish and comfortable product; but the premium perception is one that comes after the lineup is consistent and experience and idea is built in. all i know is the longer we have the current lacrosse the more damage occurs. we need the new lineups for both these brands already.

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