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February 2009: Chrysler sales

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Chrysler sales dropped (only) 26%, retail, in February 2009. Read the first announcement here.

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Chrysler LLC Reports February 2009 U.S. Sales, Citing Improvement in Retail Share; Launches Dodge Truck Month with 'No Charge HEMI®' Option

Tuesday March 3, 3:56 pm ET

- Chrysler LLC outpaces industry in retail

- Chrysler LLC retail industry market share (excluding fleet) increased to 11.0 percent versus 9.6 percent in 2008, a 1.4 percentage point increase

- Jeep® Wrangler sales increase 28 percent year over year

AUBURN HILLS, Mich., March 3 /PRNewswire/ -- Chrysler LLC today reported February U.S. retail sales of 66,658 units, a 26 percent decrease versus 2008; while the total retail industry was down a projected 35 percent. Chrysler retail industry market share increased to 11.0 percent versus prior 9.6 percent in February 2008 or an improvement of 1.4 percentage points. Total February 2009 U.S. sales include a fleet reduction of 71 percent year-over-year for the same period, furthering Chrysler's focus on emphasizing retail over fleet.

"We see our retail number as a shining light of positive news," said Jim Press President and Vice Chairman - Chrysler LLC. "By working together with our strong dealer body, we will continue to move the needle on sales and service. Additionally, our focus on quality is evident in the 2009 Dodge Ram, which continues to demonstrate our ability to improve the quality of our products. Recently reported data is not representative of the positive progress Chrysler has made over the last year. In the last 12 months, our corporate warranty claim rates are down over 30 percent."

Press added that even though Chrysler is seeing a firming of retail demand, the overall economy is still being influenced by the lack of available credit for consumers. "The Chrysler Financial TARP fund loan of $1.5 billion has started to provide positive traction in the marketplace," he said.

"During this important historical time, we are making strong progress as we move forward with our stakeholders to continue the restructuring of our Company," said Press. "We have a special bond with the American people now and pledge to continue our efforts to deliver the best quality, better fuel efficiency and the best value in the marketplace."

February Sales Highlights

  • Chrysler LLC retail sales (excluding fleet) increased 26 percent over January, while retail industry was up 17 percent
  • Chrysler ranked second in retail among the Detroit three
  • With best-in-class fuel economy, sales of Dodge Journey continued to grow as sales reached 4,615 units
  • Sales of the Dodge Challenger (3,283 units) continue to accelerate, and set a new monthly record
  • Rock-solid Jeep® Wrangler sales increased 28 percent (9,088 units) compared to February 2008

"The availability of consumer credit from Chrysler Financial along with a consistent promotional message and advertising share of voice influenced the improvement in our February retail sales," said Steven Landry, Executive Vice President, Sales and Marketing, Service and Parts. "Overall our retail sales position in February can be attributed to an increase in awareness of our Employee Pricing Plus Plus program. It truly gives our dealers a message that resonates with consumers. We will continue this program in March. In addition, March is Dodge truck month, and we will add the availability of "no charge HEMI®" on the Ram 1500."

March Incentives

In March, Chrysler LLC begins Dodge truck month by delivering the award-winning 5.7-liter HEMI engine at no charge on the Dodge Ram 1500. The "no charge HEMI" option is worth up to $1,200 to customers, and is available in conjunction with the Employee Pricing Plus Plus program for 2008 and 2009 model year vehicles.

Continuing through March 31, Chrysler LLC's Employee Pricing Plus Plus program offers the employee price to all customers purchasing or leasing a new 2008 or 2009 Chrysler, Jeep or Dodge vehicle. In addition to the employee price, customers are eligible for cash discounts of up to $3,500 for 2009 model year vehicles and up to $6,000 on 2008 model year vehicles. Plus qualified customers can obtain zero percent financing for up to 36 months through Chrysler Financial.

Chrysler LLC's total February U.S. sales were 84,050 units (including fleet), a decrease of 44 percent. As evidence of the Company's continuing support of its dealers, it has reduced floor planning costs and inventory, keeping inventory fresh for customers. The Company finished the month with 350,966 units representing a 100 day supply. With the lowest level of inventory of its domestic competitors, total inventory is down 20 percent compared with February 2008 when it totaled 436,399 units.

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         Chrysler LLC U.S. Sales Summary Thru February 2009

--------------------------------------------------

Month Sales Vol %

Model Curr Yr Pr Yr Change

----- ------- ----- ------

Sebring 1,448 11,056 -87%

300 2,778 9,207 -70%

Crossfire 52 148 -65%

PT Cruiser 1,218 5,537 -78%

Aspen 1,582 2,879 -45%

Pacifica 342 930 -63%

Town & Country 8,099 11,952 -32%

CHRYSLER BRAND 15,519 41,709 -63%

-------------- ------ ------ ---

Compass 923 2,879 -68%

Patriot 2,161 5,195 -58%

Wrangler 9,088 7,088 28%

Liberty 4,066 7,350 -45%

Grand Cherokee 4,725 7,163 -34%

Commander 978 2,568 -62%

JEEP BRAND 21,941 32,243 -32%

---------- ------ ------ ---

Caliber 2,519 10,937 -77%

Avenger 1,931 8,306 -77%

Charger 6,703 9,750 -31%

Challenger 3,283 0 0%

Viper 47 90 -48%

Magnum 24 1,862 -99%

Dakota 1,334 2,617 -49%

Ram P/U 14,448 22,642 -36%

Journey 4,615 742 522%

Caravan 9,003 11,072 -19%

Durango 511 2,734 -81%

Nitro 1,794 4,255 -58%

Sprinter 378 1,134 -67%

DODGE BRAND 46,590 76,141 -39%

----------- ------ ------ ---

TOTAL CHRYSLER LLC 84,050 150,093 -44%

TOTAL CAR 18,786 51,499 -64%

TOTAL TRUCK 65,264 98,594 -34%

--------------------- ------ ------ ---

Selling Days 24 25

------------ -- --

Sales CYTD Vol %

Model Curr Yr Pr Yr Change

----- ------- ----- ------

Sebring 3,391 20,234 -83%

300 5,028 16,957 -70%

Crossfire 95 272 -65%

PT Cruiser 2,165 10,299 -79%

Aspen 2,468 5,449 -55%

Pacifica 666 1,827 -64%

Town & Country 12,391 21,043 -41%

CHRYSLER BRAND 26,204 76,081 -66%

-------------- ------ ------ ---

Compass 1,742 5,564 -69%

Patriot 4,275 9,684 -56%

Wrangler 15,450 13,225 17%

Liberty 7,409 15,681 -53%

Grand Cherokee 7,849 14,991 -48%

Commander 2,050 6,234 -67%

JEEP BRAND 38,775 65,379 -41%

---------- ------ ------ ---

Caliber 4,919 21,822 -77%

Avenger 4,102 15,491 -74%

Charger 10,731 17,722 -39%

Challenger 6,040 0 0%

Viper 174 163 7%

Magnum 51 4,204 -99%

Dakota 2,793 4,693 -40%

Ram P/U 27,291 42,544 -36%

Journey 7,707 742 939%

Caravan 12,222 19,167 -36%

Durango 1,013 6,567 -85%

Nitro 3,324 10,374 -68%

Sprinter 861 2,536 -66%

DODGE BRAND 81,228 146,025 -44%

----------- ------ ------- ---

TOTAL CHRYSLER LLC 146,207 287,485 -49%

TOTAL CAR 34,533 97,262 -64%

TOTAL TRUCK 111,674 190,223 -41%

--------------------- ------- ------- ---

Selling Days 50 50

------------ -- --

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