Jump to content
Sign in to follow this  

Model termination and customer loyalty; RL POLK

Recommended Posts

This story only repeats what many of us have stated over and over. Brand Loyalty can make or break a company if they do not engage the customers of terminated models to get them into newer models.

Edited by dfelt

Share this post

Link to post
Share on other sites

If Toyota made a sorry Corolla, the next model would still bear the same name. Getting rid of popular names like Lesabre, Century, Grand Prix, Deville, etc. blows my mind. The constant name changes of models confuses the customers. A good company keeps its customers and treats them right as well. Most consumers aren't savvy Cheers and Gears readers. They don't have the time nor desire to learn which model replaces another model. Can you imagine Honda getting rid of Accord or Civic? Or Toyota getting rid of Corolla or Camry? Or Nissan getting rid of Altima, Sentra or Maxima. Yet Buick got rid of Lesabre. Chevy got rid of Cavalier. Pontiac got rid of Grand Am and Prix. HOW STUPID!!

Share this post

Link to post
Share on other sites

Your content will need to be approved by a moderator

You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets