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May 2009: Nissan North America Sales

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[source: Nissan North America]

06.02.2009 , Franklin, Tennessee

NISSAN NORTH AMERICA ANNOUNCES MAY SALES

Nissan North America, Inc. (NNA) today reported sales for March of 67,489 units versus 100,874 units a year ago, a decrease of 33.1 percent. Sales of Nissan Division vehicles decreased 32.5 percent, while sales of Infiniti vehicles decreased by 38.1 percent.

NNA INFORMATION

  • Combined sales for Nissan and Infiniti of 67,489 units, compared with last May's sales of 100,874 units, marked a decrease of 33.1 percent.
  • To ensure consistency in our global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days in the month. This May had 26 selling days, and May 2008 had 27 selling days.
NISSAN HIGHLIGHTS

Nissan vehicles saw sales of 60,993 units in May compared with 90,379 units sold in May 2008, a 32.5 percent decrease.

Launched May 5th, the all-new, uniquely styled 2009 cube® saw sales of 1,745 units.

The Rogue compact crossover increased sales of 11.0 percent from a year ago with 8,287 units, posting its largest monthly sales volume.

Sales of the flagship Maxima sedan posted an 86.0 percent increase over year-ago, with sales of 6,082 units in May.

INFINITI HIGHLIGHTS

Infiniti sales for May were 6,496 units, down from 10,495 units a year ago, a decline of 38.1 percent.

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com and www.infinitiusa.com.

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...but the new Maxima is almost as pretty as a base G5.

Why are they having this kind of sales loss?

Chris

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oddly i have seen many new maximas around here. but the altima? ouch.

seems to me nissan's marketing dept is not doing their jobs lately.....

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