Jump to content
Sign in to follow this  
NINETY EIGHT REGENCY

Undeterred by critics, Ram aims to expand its truck, van lineup

Recommended Posts

Undeterred by critics, Ram aims to expand its truck, van lineup

Bradford Wernle

and Luca Ciferri

Automotive News -- July 26, 2010 - 12:01 am ET

Some critics chastised Chrysler Group for separating the Ram brand from Dodge. American pickup buyers are devoted to their brands -- Chevy, Ford and Dodge -- and anybody who messes with that is asking for trouble, the critics reasoned.

Chrysler CEO Sergio Marchionne responded that the separation gives Dodge room to breathe as a youth- and family-oriented brand.

Ram will attack the commercial-van market by rebadging two Fiat vans. Ram will keep the distinctive ram's horns logo that identified Dodges in recent years. Ram also will keep the cross-hair grille.

Dakota: The Dakota pickup goes away next year. Last November, Chrysler product planning chief Joseph Veltri said Ram is considering a Fiat-based unibody pickup for 2011 that would be smaller and more fuel-efficient than the Dakota. A 2012 model year designation is expected.

Compact van: In 2012, Ram plans to rebadge a version of the fwd Fiat Doblo van to rival the Ford Transit Connect. It will be imported from Turkey, mostly likely as a 2013 model.

Full-sized van: The van will either be a version of the body-on-frame Iveco Daily or unibody Fiat Ducato. The truck will be assembled in North America. Sales begin here in 2012.

Ram 1500: The 1500 is scheduled for re-engineering in 2012, probably as a 2013 model, when Chrysler will replace the current 3.7-liter V-6 with the new Pentastar V-6. Chrysler continues to study a Cummins diesel engine for its light-duty 1500 pickup.

Ram 2500, 3500 Heavy Duty: The redesigned 2500 and 3500 arrived as 2010 models. A reskin is possible in 2012.

Chassis Cab 3500, 4500 and 5500: The Ram brand started shipping its redesigned 2011 Chassis Cab trucks to dealerships in late May.

Read more: http://www.autonews.com/article/20100726/OEM04/307269988/1403#ixzz0unJW3K9r

Share this post


Link to post
Share on other sites

And the new Durango is still a Dodge because why ... ?

Again, it's time to revive the Ramcharger.

'cause it's a family hauler, an SUV. Ram is for trucks.

Share this post


Link to post
Share on other sites

'cause it's a family hauler, an SUV. Ram is for trucks.

And an SUV is not an SUV and a family hauler when it's a crossover. The new Durango is Grand Cherokee-based and that is pretty rugged and sort truck-like to me. The styling is very Ram-like as well.

Just sayin' ...

Edited by whiteknight

Share this post


Link to post
Share on other sites

And an SUV is not an SUV and a family hauler when it's a crossover. The new Durango is Grand Cherokee-based and that is pretty rugged and sort truck-like to me. The styling is very Ram-like as well.

Just sayin' ...

Being on the GC platform means it's a pure SUV, not a car based CUV or a truck-based SUV. If the Durango were still on the Dakota platform, then it would be appropriate for the Ram brand.

Edited by Cubical-aka-Moltar

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  



About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets

facebook

×