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Feb. 2006 Sales: American Honda Motor Co

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American Honda Sales Increase 8.7 Percent to New February Record

Torrance, Calif. 03/01/2006 -- American Honda Motor Co., Inc., is posting record February vehicle sales of 106,644, up 8.7 percent, led by increases for its most popular models including the all-new Civic and the re-designed Accord, up 37.6 percent and 4.4 percent, respectively. Year-to-date sales of 205,038 are up 14.1 percent.

Honda Division is posting record February sales of 92,498 cars and light trucks, an increase of 12.8 percent, with additional records broken for total Honda truck sales of 41,980 and Pilot sales of 10,901. Year-to-date, Honda Division is up 18.1 percent with sales of 176,911.

Civic sales of 24,722 include 1,780 Civic Hybrids (up 31.6 percent) and Accord sales of 25,285 include 783 Accord Hybrids. February combined sales of Honda's three hybrid vehicles are up 18.2 percent to 2,635, and up 47.5 percent for the year to 6,210. February marks the first full year for the Ridgeline with sales cumulatively reaching 50,892, on-track with its 12-month sales target of 50,000 units.

"The American consumer is re-discovering cars and the timing for the all-new 2006 Civic couldn't be better," said Dick Colliver, executive vice president of American Honda. "The Civic has been strong out of the gate and Honda's diverse lineup of light trucks has set a record for four consecutive months."

Acura Division posted sales of 14,146 with record TSX sports sedan sales up 1.4 percent. The TL performance luxury sedan continued as Acura's top-selling model with February sales of 5,169.

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The RL needs some serious life-support. Sales are even lower than they were last month.

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Go Insight Go! If sales continue to climb like this, it might sell 100 units next February!

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I don't know what's worse - the continuted plummet of RL sales or the fact that it still outsells the $22,000 Kia Amanti.

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