More 3-Series News: Possible Diesel & Confusion Over The Wagon

[William Maley]

More 3-Series News: Possible Diesel & Confusion Over The Wagon

William Maley - Editor/Reporter - CheersandGears.com

October 19, 2011

BMW could be bringing a sequel to their previous 3-Series diesel. Inside Line was speaking with BMW's head of sales and marketing, Ian Robertson. Robertson said "the diesel infrastructure is progressing well in the U.S.," and "the negative historical baggage associated with diesel is being removed."

"The X5 diesel is doing well in the U.S.. From month-to-month it accounts for a third or half of sales. It is still an issue of getting bums on seats. U.S. buyers are still astonished by how good a modern diesel is." said Robertson.

Robertson also said diesels will also play a role to meeting upcoming CAFE fuel economy standards.

Inside Line also asked Robertson if the new 3-Series Touring (aka Wagon) would make the crossing. Robertson said the touring would not make it due to concerns with sales. BMW's own sales projections say they would be able to sell about thousand wagons a year in the U.S..

"The sport-activity vehicle is still dominant in the U.S. There would need to be a major change in behavior to make the Touring a success."

However, Autoblog is reporting the 3-Series Touring will make it sometime after the 2013 European debut. The current Touring will solider on till that time.

Source: Inside Line, Autoblog

[Drew Dowdell]

1/3 of X5 buyers are opting for the diesel?! That is an astonishing take rate for the US!