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Drew Dowdell

Sales: June 2012 - Mercedes Benz

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Drew Dowdell    5,164

MBUSA POSTS RECORD SALES ACROSS
ALL THREE BRANDS IN JUNE
“Best Ever” Months for Mercedes-Benz at 22,231,
smart at 1,017, Sprinter at 2,140

MONTVALE, N.J. – Mercedes-Benz USA (MBUSA) today reported combined sales of 25,388 with “Best Ever” months for its Mercedes-Benz, smart and Sprinter model lines.  The 12.5% increase for the month brings the year-to-date total to 142,619, up 20.8 % and making this MBUSA’s highest first-half on record.
Mercedes-Benz models posted June sales of 22,231, a 7.6 % improvement over June 2011, delivering a year-to-date total of 128,595 new vehicles to customers, up 15.9%.

“This marks a historic milestone for Mercedes-Benz in the U.S. market.  Not only did we post all-time record sales across all three business units in June, we achieved our highest half-year sales in our 47-year history,” said Steve Cannon President and CEO of Mercedes-Benz USA today.

Sales for the month of June were led by the C-, E- and M-Class model lines.  The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,506.  The 9th generation E-Class followed with sales of 5,589 and MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 2,891.

At the high end, the all-new iconic sixth generation 2013 SL roadster - debuting in showrooms last month - posted sales of 346 yielding an increase of 217.4% and the SLS AMG supercar retailed 86 for the month, up 377.8% over the same period last year.

On a year-to-date basis, top performers again were the C-Class with 37,686, the E-Class with 30,366 and the M-Class with 20,626.Monthly sales of the high-performance AMG models were 515, up 75.2% versus June 2011 (385) and up 62.4% year to date.Sales of the company’s BlueTEC diesel models were also up 50.3% for the year at 8,945 compared to the 5,953 diesels sold over the same time last year.

On the one-year anniversary of the smart brand coming under the MBUSA umbrella, sales of the model line achieved the highest reported volume since August of 2009.  June sales of 1,017 vehicles represent a 208% jump for the month (compared to the 330 vehicles sold in June 2011), bringing the year-to-date volume to 4,748, up 86%.

On the van side, sales of Sprinter vans also saw best-ever sales in June with 2,140 – up 12% over last year and up 30.7% on a year-to-date basis.
            
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,593 vehicles in June; an increase of 2.9% when compared to June 2011 (sales of 6,410 vehicles).  On a year-to-date basis, MBCPO sold 39,419 vehicles, a decrease of 1.1% over the comparable period (with sales of 39,855 vehicles).

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Mercedes-Benz Passenger Vehicles June 2012 Jun-11 Monthly % YTD 2012 YTD 2011 Yearly %
             
C-CLASS 6,506           4,620 40.8% 37,686        29,981 25.7%
             
E-CLASS 5589           5,798 -3.6% 30366        31,960 -5.0%
             
S-CLASS 981           1,169 -16.1% 5,510          5,562 -0.9%
             
CL-CLASS 58               53 9.4% 387             508 -23.8%
             
SL-CLASS 346              109 217.4% 1,575             950 65.8%
             
SLS AMG 86               18 377.8% 559             348 60.6%
             
SLK-CLASS 301              340 -11.5% 2,264          1,092 107.3%
             
CLS-CLASS 782              738 6.0% 3,928          1,328 195.8%
             
R-CLASS 651               75 768.0% 1,370          1,818 -24.6%
             
M-CLASS 2,891           3,071 -5.9% 20,626        14,189 45.4%
             
G-CLASS  50              146 -65.8% 461             633 -27.2%
             
GL-CLASS 1,938           2,585 -25.0% 11,582        11,036 4.9%
             
GLK-CLASS 2,052           1,930 6.3% 12,280        11,512 6.7%
             
TOTAL 22,231         20,652 7.6%       128,595       110,926 15.9%
             
*SPRINTER 2,140           1,911 12.0%          9,276          7,095 30.7%
             
**smart 1,017 NA            4,748 NA  
             
MBUSA              Combined Total June 2012 Jun-11 Monthly % YTD 2012 YTD 2011 Yearly %
             
GRAND TOTAL 25,388         22,563 12.5%       142,619       118,021 20.8%

*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

                                                                                                   
**Numbers reflect MBUSA sales as of 7/1/2011; see release for total smart brand sales 

 

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