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William Maley

Sales: September 2012: BMW Group U.S.

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BMW Group U.S. Reports September 2012 Sales

  • BMW brand up 4.9 percent year-to-date
  • MINI brand up 16.6 percent year-to-date, best September ever

Woodcliff Lake, NJ – October 2, 2012… The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 26,660 vehicles, an increase of 3.5 percent from the 25,749 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 7.1 percent on sales of 234,928 in the first nine months of 2012 compared to 219,314 in the same period in 2011.

“The economic indicators and consumer confidence are showing improvement and the traffic in our showrooms is further encouraging our optimism for the fourth quarter of the year as the BMW new model ramp-up continues”, said Ludwig Willisch, President and CEO, BMW of North America, LLC. “The X1 in its first full month is largely sold out and MINI set another sales record; both are strong indicators of what’s to come.”

BMW Brand Sales

Sales of BMW brand vehicles increased 0.1 percent in September for a total of 21,761 compared to 21,750 vehicles sold in September, 2011. Year-to-date, the BMW brand is up 4.9 percent on sales of 186,397 compared to 177,679 sold in the first nine months of 2011.

In September, the X1 SAV in it full sales month, sold 1,570 units. Other best performing vehicles for the month include the 6 Series, up 80.2 percent to 609 units; and the X3 SAV, up 63.7 percent to 3,034 units.

BMW Pre-Owned Vehicles

In September, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 3.8 percent to 13,624 vehicles from the 13,129 vehicles sold in September 2011. January through September, BMW used vehicle sales are up 2.6 percent on volume of 122,575 compared to 119,424 in the same period of 2011.

MINI Brand Sales

MINI USA reported the best September ever with sales of 4,899 automobiles, an increase of 22.5 percent from the 3,999 sold in September, 2011. Year-to-date, MINI sales in the U.S. are up 16.6 percent on volume of 48,531 compared to 41,635 in the first nine months of 2011.


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I fail to see why people buy Mini. The auto line is the worst in the world with the highest amount of defects per 100 cars. Almost half of the 100 cars have 2 defects off the assembly line.The rest are promised to have at least 1. Plus no one can sit in back. A comfy seating position for the front people removes any ability for people in back unless you get the Clubman or countryman.

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Defectgs are way down, and ours has been pretty trouble free. Let's face it, your just not a small car guy....

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