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Lexus News: Lexus Still Planning A Three-Row Crossover


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There has been one request that Lexus dealers have been asking for the past few years.

"Third-row seating is the No. 1 issue we hear from dealers. We feel like we're missing a 35,000-units-a-year opportunity. We're working hard to rectify that," said Lexus Division chief Jeff Bracken to Automotive News. "We could bring it to market in 2016 or 2017. If we can get it, that's the priority. We won't be bothered if it steps on RX. We want it."

So how does Lexus plan on pulling this off? There appears to be two options on table. The first is making RX bigger. The current Toyota Highlander currently follows this idea with extending the body three inches to fit a third row. However, the third seat is very cramped and might not be what customers are looking for. The other is to build a new model by using either the Camry/Avalon/Highlander platform or the IS/GS platform.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


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This is interesting, as being with Acura for a long while now, one of our key trump cards is the RDX and MDX. The RX is sized within a few hairs of our smaller RDX, but priced higher like the MDX. Most people compare all 3, then realize "oh, wait, the RX doesn't have a 3rd row". Not that everyone needs or uses it, but it's expected for the class.

If I can buy an RX for $50k or a loaded MDX that's larger with better fuel economy and all around better performance, it's natural to see which way people lean.

Right now Lexus you either do the RX, a classic people know no matter what, or the 7-passenger 4-Runner based GX that isn't as well known or anywhere near the volume. A larger crossover will do them well. The new smaller NX actually is a great looker real world, and should be a popular package.

They have the size somewhat with the Highlander, but even that is only fractionally larger than an RX, with a tiny 3rd row crammed in. It would need to be larger than that, a-la the MDX, to properly serve them.

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Hopefully someone at Lexus will wake up to the ugliness of their Predator grill and bring some style to the name line and for the new 3 row model.

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      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

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