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William Maley

January 2015: Kia Motors America

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Kia Motors America Announces Record January Sales

  • Optima and Soul Lead Sales; All-New 2016 Sorento CUV Now in Showrooms

IRVINE, Calif., Feb. 3, 2015 /PRNewswire/ -- Kia Motors America's (KMA) record-setting momentum carried into 2015 with best-ever January sales of 38,299 vehicles, up 3.5 percent over the same period last year.  Kia's strong start was led by the U.S.-built* Optima and the iconic Soul urban passenger vehicle, and coincided with the arrival of the more capable and refined third generation of the popular U.S.-built* Sorento CUV.

 

"Yahoo called Kia one of the 'hottest brands' in the industry in early January, and as economic conditions continue to improve, our record-setting January performance proved them right as more and more customers entered the market and considered Kia for the first time," said Michael Sprague, executive vice president, sales & marketing, KMA.  "Kia has one of the youngest and best-looking lineups in the business, including the completely redesigned Sedona, which brings unmatched styling and amenities to the segment and sold nearly four times as many units as the outgoing model did in January 2014."

 

To announce the arrival of the all-new 2016 Sorento, KMA aired a 60-second spot titled "Perfect Getaway" in the third quarter of Super Bowl XLIX, which replaced the usual action movie mayhem with the Sorento's capability to handle any adventure-seeker's lifestyle.  A phased rollout of the multi-platform marketing campaign will incorporate TV, cinema, digital and social media.

 

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      Inside, the cabin has been designed with a pure, minimalist and digital appearance, creating greater user interaction with new technologies and features. With a wrap-around design to cocoon the driver and passengers, the dashboard’s horizontal layout has broad and smooth surfaces. The effect is an innate sense of space and calm in the cabin, enhanced by the soft shades of silver, grey and bronze covering every surface.
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      Interactive exhibits preview new in-car technology
      At CES 2018, Kia is exhibiting its latest HMI technologies, autonomous drive features and the world’s first in-car 5G connection. These exhibits hint at innovations that could be adapted for use in the brand’s future vehicles. Kia is demonstrating these innovations through a set of interactive cockpit-style experiences, presenting the brand’s ‘Beyond Autonomous Driving’ vision with technologies that idle passengers can draw upon in a future of vehicle autonomy.
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      The HMI cockpit at CES 2018 lets users experiment with these exciting new in-car technologies.
      A second cockpit demonstrates the world’s first in-vehicle 5G connection – with a real-time connection established between Las Vegas and Seoul, Korea. The 5G connection enables users to stream contents reliably into the car, linked to the exhibit’s infotainment system.
      The second cockpit also presents the Niro EV Concept’s Separate Sound Control System, allowing users in the front and rear rows to experience Kia’s sound separation technology. The technology allows front and rear passengers to listen to their own music at the same time without intruding on others in the car. The system features eight speakers installed in the headrests, simultaneously pumping out sounds for each seat row, and using noise-cancellation technology to ‘mute’ sound from the other row of seats. By creating two sound zones in the car, occupants in different rows can enjoy listening to separate music or podcasts. Developed in-house, Kia believes this technology could be adapted to enhance occupant comfort in future production cars.
      Finally, visitors can experience Kia’s own autonomous drive support technologies with a series of virtual reality exhibits. The VR simulations demonstrate Kia’s autonomous drive support technologies in a range of environments, via VR headsets.
      WiBLE car-sharing service to launch in Europe in 2018
      Enabling urban and suburban mobility, Kia has today announced plans to roll-out its ‘WiBLE’ car-sharing service to new regions. Launched in Korea in 2017, WiBLE – a portmanteau of ‘Widely Accessible’ – will be introduced to certain European markets and cities from late 2018. Kia plans to expand the service into other markets around the world in the coming years.
      WiBLE will be serviced in the designated areas in city centers, providing vehicles to customers who need to drive but may not own a car of their own or who want more convenient drive in city centers.
      In Korea, WiBLE users have access to a variety of different Kia cars to complete their journeys, including the Soul EV, Niro hybrid crossover and larger vehicles. Vehicles are equipped with a range of Kia’s active safety technologies to help customers complete journeys safely in a car with which they may not be familiar. This format is expected to be carried over into new WiBLE markets.
      WiBLE is accessed via an accompanying smartphone app. Users then pay for individual journeys in a WiBLE vehicle, charged according to the amount of time they use the car. WiBLE in Europe enables users to complete one-way journeys, rather than requiring them to return the car to the same point, for maximum convenience and value for money.
      Kia will announce the first European locations for the launch of WiBLE later in 2018.
      Previous Page Next Page
    • By dfelt
      Kia Niro EV Concept, Bolt Based?

      Kia showcased their latest EV Concept at the US CES show this past weekend. Surprising is that it seems to be a new package with identical tech to the Chevrolet Bolt.
      Kia claims 238 mile range with a 201 HP electric motor, using a 64 kWh battery pack. As stated by media at the CES show, all the specifications of the Kia Niro EV Concept are identical to the Chevrolet Bolt and if they all make it to the auto show room floor for a saleable EV in 2019, they will offer a powerful contender in the auto market to the Bolt and Leaf.
      Kia has stated they will have 16 global EV auto's for sale by 2025. Kia also showed off some impressive new tech on the inside of the auto with how occupants would interact with the auto by using facial, hand and vocal commands in addition to traditional touch controls.



      Kia Niro EV Story
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