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January 2015: Jaguar Land Rover North America


William Maley

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Jaguar Land Rover Reports U.S. Sales for January 2015

  • Jaguar Land Rover U.S. January sales increase 9 percent for best January since 2004

  • Land Rover up 13 percent to set new U.S. January sales record

  • Three Land Rover models: Range Rover Evoque, Range Rover Sport and Range Rover each have best ever U.S. January sales

  • Jaguar F-TYPE delivers 70 percent increase with coupe and convertible lineup.

(MAHWAH, NJ) - February 3, 2015 - Jaguar Land Rover North America today reported January 2015 U.S. sales: Land Rover sales reached 5,281 units up 13 percent from 4,674 units in January 2014; Jaguar sales were 1,266 units, down 6 percent from 1,347 units in January 2014. Jaguar Land Rover North America January U.S. sales for both brands hit 6,547 units, a 9 percent increase from 6,021 units in January 2014. 

For the full year 2014, Jaguar Land Rover U.S. sales were up with 67,238 units sold in 2014 compared to 66,962 in 2013. For the full year 2014 the Land Rover brand established an all-time annual high for U.S. sales of 51,465.

 

"We are pleased to start 2015 with continued growth in so many of our models from Jaguar F-TYPE to Range Rover Evoque," said Joe Eberhardt, President and CEO of Jaguar Land Rover North America. "For the Land Rover brand, we continued our record setting sales pace from 2014 to have our best January U.S. sales month ever."

 

U.S. BRAND HIGHLIGHTS

 

Land Rover

Land Rover established a new January U.S. sales record with 5,281 units sold.  Three Land Rover models: Range Rover Evoque, Range Rover Sport and Range Rover each had best ever U.S. January sales

 

The Range Rover Evoque hit 1,403 units in January, increasing 60 percent from 879 units in January, 2014. The Range Rover Sport hit 1,752 units in January, increasing 9 percent from 1,612 units in January, 2014. The Range Rover hit 1,481 units in January, increasing 21 percent from 1,221 units in January, 2014.

 

For the full year 2014, Land Rover brand U.S. sales reached a new all-time high of 51,465 units. Full year sales were led by the brand volume leader Range Rover Sport with 17,897 sales up 12 percent; Range Rover with 12,830 sales up 5 percent and Range Rover Evoque with 12,440 sales up 9 percent.

 

Jaguar

For the month of January, Jaguar decreased 6 percent to 1,266 from 1,347 units in January 2014 on slower sales of its sedan models. The Jaguar F-TYPE continues to grow with an increase of 70 percent to 301 units from 118 in January 2014. In 2015, the 16 MY Jaguar F-TYPE will newly be available with options of all-wheel drive and a manual transmission.

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Why does it seem like Jaguar is on a painfully slow death march?  Maybe the XE will turn them around a bit.  I really like what they have done with the product but it sure hasn't translated into sales.  They will probably have the best lineup they have ever had once the XE launches and it still may not matter. :(

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