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William Maley

February 2015: Volkswagen of America, Inc.

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VOLKSWAGEN OF AMERICA REPORTS FEBRUARY 2015 SALES

  • February sales total 25,710 units

  • The all-new Golf delivered 3,921 units for the month, marking a 141.6  percent increase in sales for the model over the previous February

  • The Golf GTI delivered 1,779  units, a 113%  percent increase

  • Golf R hits showrooms with 362 delivered

  • Jetta sedan delivered 8,320 units for the month

Herndon, VA (March 3, 2015) — Volkswagen of America, Inc. (VWoA) today reported sales of 25,710 units delivered in February 2015.

 

The all-new Golf continued to find success in the market as the family increased in size. In February, Golf family sales totaled 3,921 units. This marks the best February for the Golf family in 15 years. The much anticipated Golf R hit showrooms mid-month. The Golf Sportwagen will go on sale later this spring.

 

“We are pleased to see the positive customer and media acceptance of the Golf family as evidenced by the number of prestigious awards the cars have won, such as the Motor Trend Car of the Year and the North American Car of the Year. We look forward to keeping this momentum going with the introduction of the all-new Golf SportWagen later this spring,” said Mark McNabb, chief operating officer, Volkswagen of America.

 

The Jetta, which was refreshed for the 2015 model year and now has a suite of available driver assistance features, continued to show its strength as a core model, with 10,219 units delivered.

 

The Touareg, refreshed for 2015, delivered 413 units: 232 of these were TDI® Clean Diesel models, amounting to 56.2 percent of sales.

 

The Chattanooga-built Passat totaled 6,309 units delivered for the month. The Tiguan delivered 1,819 units.

 

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Mazda came within striking distance of overthrowing VW. Given Mitsubishi's resurgence, I would expect it to exceed VW in two-three years. :P

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Volkswagen is hurting and it's really not all that surprising. They bet all their money on value only to have it backfire. Not only that, but they've been moving at a snail's pace. Their line-up today is not all that different from their line-up as seen 3-4 years ago. They've made a few small updates to select models, and we do finally have the new Golf (which was unveiled 3 years ago), but very little progress has been made. Old tech, tired design, and questionable marketing (or lack thereof; plus a craptacular website model) have not helped. 

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So Could VW be looking at having to do what GM and Chrysler did in the Near future? Me think so in some ways!

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So Could VW be looking at having to do what GM and Chrysler did in the Near future? Me think so in some ways!

 

No. VW is still strong in EU/China. However, I have had doubts on its balance sheet, since VW-Porshce fiasco. There may be a gap between perception and reality of VW's financial strength.

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So Could VW be looking at having to do what GM and Chrysler did in the Near future? Me think so in some ways!

 

No. VW is still strong in EU/China. However, I have had doubts on its balance sheet, since VW-Porshce fiasco. There may be a gap between perception and reality of VW's financial strength.

 

 

Yeah, there are rumors flying around that Volkswagen could cut some models to help out.

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