Jump to content
William Maley

Jaguar News: Jaguar Land Rover's SVO Division Could Do Its Own Models

Recommended Posts

Even though the SVO division is about a year old, the performance arm for Jaguar Land Rover has been making some news with such models as the Jaguar F-Type Project Seven and Range Rover Sport SVR. Now the division is possibly planning doing stand alone models.

“We’re certainly looking at that, and we’ve got the capability to do that. Is there an opportunity for us to do a completely stand-alone car? Maybe,” said John Edwards, head of SVO.

This would be a big step for a new division that still in its infancy. Bloomberg points out that its similar to AMG which when it was absorbed into Mercedes-Benz and started building high-performance variants of Mercedes' lineup. The past few years have seen the arm branch out and building their own stand-alone models - SLS and GT. But the difference is that AMG had a long time to develop a reputation - SVO doesn't have that luxury.

Source: Bloomberg Business

Click here to view the article

Share this post


Link to post
Share on other sites

Be interesting to see what they bring to the table. Same old warmed over performance that everyone is doing or something truly new and innovative?

Share this post


Link to post
Share on other sites

 

V, F, M, AMG, R, and now SVO.  OK.

 

SRT, IPL (kinda), Type-R

 

SVO was also used at Ford before, no?

 

 

Yes - Most famously on the Mustang SVO in the mid-eighties.

Share this post


Link to post
Share on other sites

 

 

V, F, M, AMG, R, and now SVO.  OK.

 

SRT, IPL (kinda), Type-R

 

SVO was also used at Ford before, no?

 

 

Yes - Most famously on the Mustang SVO in the mid-eighties.

 

 

GXP, SS, SVT, GS, and OSV, keep it on the DL.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now




  • Today's Birthdays

    1. rawenerg
      rawenerg
      Age: 61
  • Similar Content

    • By William Maley
      Jaguar Land Rover has been on a bit of a roll ever since being taken in by Indian company Tata Group. But the British automaker is considering possibly acquiring another brand. Various sources have told Bloomberg that internal discussions have been taking place about buying up another brand, specifically one that fits in with their current lineup. Senior officials at Tata believe Jaguar Land Rover "needs to bulk up to stay competitive, and the Indian conglomerate is willing to provide financial support for potential acquisitions if needed, one of the people said."
      Jaguar Land Rover play a significant role in Tata Group's revenues. According to Bloomberg data, 78 percent of Tata's revenue comes from the luxury brands.
      It is unclear which brands could be under consideration for JLR. Bloomberg does mention Alfa Romeo and Maserati, which was rumored to be possibly spun off from FCA.
      The report also notes that JLR is considering purchasing tech companies that would boost their efforts on autonomous vehicles and electric powertrains.
      Source: Bloomberg

      View full article
    • By William Maley
      Jaguar Land Rover has been on a bit of a roll ever since being taken in by Indian company Tata Group. But the British automaker is considering possibly acquiring another brand. Various sources have told Bloomberg that internal discussions have been taking place about buying up another brand, specifically one that fits in with their current lineup. Senior officials at Tata believe Jaguar Land Rover "needs to bulk up to stay competitive, and the Indian conglomerate is willing to provide financial support for potential acquisitions if needed, one of the people said."
      Jaguar Land Rover play a significant role in Tata Group's revenues. According to Bloomberg data, 78 percent of Tata's revenue comes from the luxury brands.
      It is unclear which brands could be under consideration for JLR. Bloomberg does mention Alfa Romeo and Maserati, which was rumored to be possibly spun off from FCA.
      The report also notes that JLR is considering purchasing tech companies that would boost their efforts on autonomous vehicles and electric powertrains.
      Source: Bloomberg
    • By William Maley
      Jaguar Land Rover's Special Vehicle Operations (SVO) division has only been around for few years, but it has been making a mark in the industry. The division has launched a number of models such as the Range Rover Sport SVR, the F-Type Project 7, and recently, the XE SV Project 8. But SVO has big dreams as it wants to create its own bespoke model.
      “Deep down we want to make our own model. Just look at the success of the [Mercedes] AMG GT,” said John Edwards, JLR’s managing director of Special Vehicle Operations to Auto Express.
      But this is something that will happen down the road. Edwards emphasized that SVO needs to get their Project vehicles just right before moving on to a standalone model. Possible candidates for the next project could be either the F-Pace or upcoming Range Rover Velar.
      Source: Auto Express

      View full article
    • By William Maley
      Jaguar Land Rover's Special Vehicle Operations (SVO) division has only been around for few years, but it has been making a mark in the industry. The division has launched a number of models such as the Range Rover Sport SVR, the F-Type Project 7, and recently, the XE SV Project 8. But SVO has big dreams as it wants to create its own bespoke model.
      “Deep down we want to make our own model. Just look at the success of the [Mercedes] AMG GT,” said John Edwards, JLR’s managing director of Special Vehicle Operations to Auto Express.
      But this is something that will happen down the road. Edwards emphasized that SVO needs to get their Project vehicles just right before moving on to a standalone model. Possible candidates for the next project could be either the F-Pace or upcoming Range Rover Velar.
      Source: Auto Express
  • My Clubs

  • Who's Online (See full list)

About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets

facebook

×