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William Maley

July 2015: American Honda Motor Co.

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Honda and Acura Trucks Combine for New American Honda Sales Record as Company Reports Robust July 2015 Sales Gains

 

Aug 3, 2015 - TORRANCE, Calif.

  • American Honda shattered its previous July truck sales record set in 2006, climbing 13.2 percent on sales of 70,613 units leading an overall 7.7 percent increase for the month
  • Honda CR-V has best-ever July with 31,785 units sold for an increase of 11.4 percent
  • Acura RDX jumps 29.6 percent on sales of 4,577 for another July record
  • Acura ILX also has best July with sales up 30.6 percent, joining TLX to boost Acura cars more than 100 percent for the month

American Honda Motor Co., Inc. today reported an increase of 7.7 percent in July 2015, on sales of 146,324 Honda and Acura vehicles. Honda and Acura trucks led the July sales gain, combining for a 13.2 percent increase on sales of 70,613 vehicles. Honda Division sales rose 6.5 percent overall on sales of 131,409 units, while Acura reported a gain of 19.5 percent with 14,915 vehicles sold in July. 

 

Honda

Honda trucks had another strong month, jumping 16.2 percent on sales of 61,059 vehicles. CR-V led the way with sales of over 31,000 units while the new HR-V grabbed 5,909 sales and, despite the continued production ramp-up, the brand-new 2016 Pilot earned nearly 10,000 new customers in July—its first full month on the market. Odyssey also gained significantly in July.

 

Despite the market rush toward trucks, Civic and Accord each posted stronger performances over 30,000 units – with Civic gaining 3.7 percent on sales of 31,139 while 34,496 Accords were sold in July to nearly match a very strong July 2014.

  • The award-winning CR-V rolled on to yet another record month, posting an 11.4 percent gain on sales of 31,785 units.
  • Odyssey maintained its upward trend, increasing 17.8 percent on sales of 12,851 vehicles in July.
  • 31,139 Civics were sold in July for a gain of 3.7 percent.

"This is not only the strongest lineup of Honda light trucks in our history, from top to bottom it is one of the hottest lineups in the industry's hottest segment—trucks," said Jeff Conrad, Honda Division senior vice president and general manager. "What feels really good is that Honda automobiles are also showing considerable strength, even with the new 2016 Accord and all-new Civic on the horizon."

 

Acura

With a nearly 20 percent overall gain, sedans continue to evolve into one of the key Acura brand success stories. The recently refreshed ILX steps up with a best-ever July, combining with a still-streaking TLX to push Acura cars up 101.7 percent for the month. The RDX showed renewed strength as it set a new July benchmark with a nearly 30 percent gain, while the MDX is working through inventory issues.

  • The redesigned ILX posted a second straight monthly record, gaining 30.6 percent on sales of 1,613 units
  • The refreshed RDX continued its gains, jumping 29.6 percent with sales of 4,577 units in July
  • Acura sedan sales totaled 5,361 in July, up 101.7 percent for the month.

"With Acura sedan sales continuing to strengthen, the Acura brand is on its strongest footing in years," said John Mendel, executive vice president of American Honda. "With both sedans and trucks clicking with luxury buyers Acura is on pace for our best sales year in nearly a decade."

 

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