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Ezra Dyer Owns A Lincoln, Cuts Loose On Lincoln: C/D


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After driving the new Lincoln MKX, Ezra Dyer just seems to have gotten mad:

"The MKX faces the same challenging family dynamic as all current Lincolns, in that it’s a first cousin of a Ford—in this case, the Edge. And herein lies the problem: If the Ford version of a vehicle isn’t impressive, then the Lincoln version isn’t likely to fare better. And if the Ford version is great, then why not just buy the Ford?"

"People don’t buy a Lexus ES350 because it’s so much better than a Toyota Avalon. They buy it because that L on the grille means something, and it means something because there’s an LS and an IS and an RC, cars without a Toyota equivalent... the upcoming Continental is the only Lincoln without a direct Ford counterpart—and even that one is based on a stretched and upfitted Fusion. Acura is Lincoln’s closest competitor, but Acura will soon have the NSX."

"I’d raise hell at corporate over the lockstep-Ford model strategy. If we’re gonna do that, then where’s my Lincoln Mustang? My Lincoln Raptor?... Stop holding out on me, Ford."

Much more thought-provoking commentary by Mr. Dyer at the link:

http://m.caranddriver.com/news/ruminations-on-lincoln-from-the-only-auto-journalist-who-owns-a-new-ish-one-column

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Well, we cast all the blame on mismanagement. 

 

It's just that some of us who wanted to subsume ourselves to Lincoln, who wanted to believe. 

 

I believed when the MKZ came out and it was spitting image of the concept. I said "Hey, great, atleast there is a cohesive styling, decent step forward"

 

With the refresh, and how every single vehicle counterpart to Lincoln's newest model has fared better in reviews

and how just little autonomy Lincoln has,

 

I will believe that it's not butterRemember that one, El  K from the terrible old MT days?

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When your neighbors whine about your cars, follow this protocol. It will give them a clear answer.

Posted by 500 Plus HP Cars For Sale on Tuesday, November 24, 2015
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