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William Maley

April 2016: Kia Motors America

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Kia Motors America Reports Best-Ever April Sales
  • Surges in Compact Car and CUV Demand Push Year-to-Date Sales Up 4.3 Percent
IRVINE, Calif., May 3, 2016 – Fresh off the best first quarter in company history, Kia Motors America’s (KMA) upward trajectory continued with all-time high April sales of 56,508 units, up 6.1 percent over the same period last year.  With the all-new 2017 Sportage in showrooms, sales of the compact CUV jumped 78.9 percent year-over-year while the April tally for the Forte family of compact cars increased 35.6 percent.
 
“Economic indicators remained positive, powering Kia to one of the strongest performances in company history,” said Michael Sprague, chief operating officer and EVP, KMA. “As a recognized leader in design, quality and technology, our call to consumers to ‘Discover the New Kia’ is paying off as dealers report an influx of customers who are considering Kia for the first time.”

 

MONTH OF APRIL

YEAR-TO-DATE

Model

2016

2015

2016

2015

Rio

2,523

2,802

7,889

8,800

Forte

9,740

7,183

33,662

26,691

Optima

11,224

13,666

40,992

50,129

Cadenza

533

598

2,085

2,404

K900

77

140

323

409

Sportage

7,645

4,273

25,112

15,918

Sorento

10,353

9,808

35,046

36,711

Sedona

2,896

3,394

13,127

11,064

Soul

11,517

11,418

44,593

42,256

Total

56,508

53,282

202,829

194,382

 

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    • By William Maley
      Japan is a notorious market for American automakers to make a dent in. Ford called it quits last year, while GM sells a meager number of models; Cadillac sold 327 and Chevrolet moved 373 models last year. Critics say "nontariff barriers" are the key reason as to why Detroit hasn't been able to make any headway. Talk with people in Japan and it is a different story, there is still a perception of American models having poor quality and having to fork out a fair amount of cash to keep them maintained.
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      But getting to this point took a lot of work and money.
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      "They are things that make our jobs harder and make it more expensive and time consuming to bring cars to Japan. But are they trade barriers? My honest opinion is, no. Are they excuses for why I can't sell or succeed in Japan? No."
      Jeep has been making efforts to make their models more appealing to Japanese customers.
      Tweaking drivetrains to qualify for Japan's eco-car incentives Offering right-hand drive models Equipping models with folding side mirrors and factory-installed Japanese navigation systems. Doubling their marketing budget since 2010 Refurbishing or redesigning more than 50 showrooms by 2018 The last one is important as previous Jeep dealers in the country were basically what you find in dealers in the U.S.
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      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Japan is a notorious market for American automakers to make a dent in. Ford called it quits last year, while GM sells a meager number of models; Cadillac sold 327 and Chevrolet moved 373 models last year. Critics say "nontariff barriers" are the key reason as to why Detroit hasn't been able to make any headway. Talk with people in Japan and it is a different story, there is still a perception of American models having poor quality and having to fork out a fair amount of cash to keep them maintained.
      But there is an exception. Jeep has been able to carve out a nice niche in Japan's marketplace. The brand is consistently in the top 10 of foreign automakers and sales have been climbing. 2017 is on track to be the eighth consecutive year of sales growth in the country. Through August, Jeep moved 6,344 models.
      But getting to this point took a lot of work and money.
      "We have to spend money and engineering hours to do it, but we think it's worth it," said FCA Japan CEO Pontus Haggstrom to Automotive News.
      "They are things that make our jobs harder and make it more expensive and time consuming to bring cars to Japan. But are they trade barriers? My honest opinion is, no. Are they excuses for why I can't sell or succeed in Japan? No."
      Jeep has been making efforts to make their models more appealing to Japanese customers.
      Tweaking drivetrains to qualify for Japan's eco-car incentives Offering right-hand drive models Equipping models with folding side mirrors and factory-installed Japanese navigation systems. Doubling their marketing budget since 2010 Refurbishing or redesigning more than 50 showrooms by 2018 The last one is important as previous Jeep dealers in the country were basically what you find in dealers in the U.S.
      "It's more about the brand and less about the origin," says Haggstrom.
      Jeep also has an ace up its sleeve that many automakers wished they had, brand equity.
      "The image of American cars as low-quality still persists here, even though a bit underserved. But Jeep has the most brand equity of any American brand. Japan shows it has a global following," said Christopher Richter, an auto analyst with CLSA Asia-Pacific Markets in Tokyo.
      Source: Automotive News (Subscription Required)
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      Mitsubishi Motors North America - Up 17.2% (8,430 Vehicles Sold This Month, 79,195 Vehicles Sold This Year)
      Jaguar Land Rover North America - Up 17% (9,703 Vehicles Sold This Month, 84,709 Vehicles Sold This Year)
      Toyota Motor North America - Up 14.9% (226,632 Vehicles Sold This Month, 1,831,479 Vehicles Sold This Year)
      General Motors Co. - Up 11.9% (279,397 Vehicles Sold This Month, 2,195,502 Vehicles Sold This Year)
      Audi of America - Up 9.6% (19,308 Vehicles Sold This Month, 160,914 Vehicles Sold This Year)
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      American Honda Motor Co. - Up 6.8% (142,722 Vehicles Sold This Month, 1,231,603 Vehicles Sold This Year)
      Kia Motors America - Up 6.6% (52,468 Vehicles Sold This Month, 457,930 Vehicles Sold This Year)
      Mazda North American Operations - Up 3.4% (25,738 Vehicles Sold This Month, 220,297 Vehicles Sold This Year)
      Subaru of America, Inc. - Up 0.4% (55,120 Vehicles Sold This Month, 478,848 Vehicles Sold This Year)
      BMW Group U.S. - Down 0.4% (29,307 Vehicles Sold This Month, 254,962 Vehicles Sold This Year)
      Mercedes-Benz USA - Down 2.2% (32,337 Vehicles Sold This Month, 270,112 Vehicles Sold This Year)
      FCA US LLC - Down 10% (174,266 Vehicles Sold This Month, 1,579,138 Vehicles Sold This Year)
      Hyundai Motor America - Down 14% (57,007 Vehicles Sold This Month, 511,740 Vehicles Sold This Year)

      Maserati North America, Inc. - 
      Porsche Cars North America, Inc. - 
      Volvo Cars of North America, LLC - 

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      Alfa Romeo - Up 2,993% (1,268 Vehicles Sold This Month, 7,352 Vehicles Sold This Year)
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      Buick - Down 20% (16,137 Vehicles Sold This Month, 159,830 Vehicles Sold This Year)
      Cadillac - Up 1.1% (15,530 Vehicles Sold This Month, 113,846 Vehicles Sold This Year)
      Chevrolet - Up 17.4% (199,801 Vehicles Sold This Month, 1,516,192 Vehicles Sold This Year)
      Chrysler - Down 16% (15,759 Vehicles Sold This Month, 143,809 Vehicles Sold This Year)
      Dodge - Down 30% (29,938 Vehicles Sold This Month, 365,790 Vehicles Sold This Year)
      Fiat - Down 24% (2,206 Vehicles Sold This Month, 21,252 Vehicles Sold This Year)
      Ford - Up 9.1% (213,446 Vehicles Sold This Month, 1,850,737 Vehicles Sold This Year)
      Genesis - Up 43.5% (1,736 Vehicles Sold This Month, 15,102 Vehicles Sold This Year)
      GMC - Up 9.4% (47,329 Vehicles Sold This Month, 405,634 Vehicles Sold This Year)
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      Lexus - Up 1.5% (26,196 Vehicles Sold This Month, 219,659 Vehicles Sold This Year)
      Lincoln - Up 0.1% (8,802 Vehicles Sold This Month, 82,722 Vehicles Sold This Year)
      Maserati - 
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      Mercedes-Benz - Down 1.7% (29,008 Vehicles Sold This Month, 242,250 Vehicles Sold This Year)
      MINI - Down 7.2% (3.736 Vehicles Sold This Month, 34,787 Vehicles Sold This Year)
      Mitsubishi - Up 17.2% (8,430 Vehicles Sold This Month, 79,195 Vehicles Sold This Year)
      Nissan - Up 9.3% (127,187 Vehicles Sold This Month, 1,082,527 Vehicles Sold This Year)
      Porsche - 
      Ram Trucks - 0% (51,686 Vehicles Sold This Month, 418,693 Vehicles Sold This Year)
      Smart - Down 60.2% (241 Vehicles Sold This Month, 2,635 Vehicles Sold This Year)
      Subaru - Up 0.4% (55,120 Vehicles Sold This Month, 478,848 Vehicles Sold This Year)
      Toyota - Up 16.9% (200,436 Vehicles Sold This Month, 1,611,820 Vehicles Sold This Year)
      Volkswagen - Up 33.2% (32,112 Vehicles Sold This Month, 252,456 Vehicles Sold This Year)
      Volvo - 
      *Mercedes-Benz's sales numbers include Mercedes-Benz vans.
    • By William Maley
      Volkswagen of America - Up 33.2% (32,112 Vehicles Sold This Month, 252,456 Vehicles Sold This Year)
      Mitsubishi Motors North America - Up 17.2% (8,430 Vehicles Sold This Month, 79,195 Vehicles Sold This Year)
      Jaguar Land Rover North America - Up 17% (9,703 Vehicles Sold This Month, 84,709 Vehicles Sold This Year)
      Toyota Motor North America - Up 14.9% (226,632 Vehicles Sold This Month, 1,831,479 Vehicles Sold This Year)
      General Motors Co. - Up 11.9% (279,397 Vehicles Sold This Month, 2,195,502 Vehicles Sold This Year)
      Audi of America - Up 9.6% (19,308 Vehicles Sold This Month, 160,914 Vehicles Sold This Year)
      Nissan North America - Up 9.5% (139,932 Vehicles Sold This Month, 1,196,241 Vehicles Sold This Year)
      Ford Motor Company -  Up 8.7% (222,248 Vehicles Sold This Month, 1,933,459 Vehicles Sold This Year)
      American Honda Motor Co. - Up 6.8% (142,722 Vehicles Sold This Month, 1,231,603 Vehicles Sold This Year)
      Kia Motors America - Up 6.6% (52,468 Vehicles Sold This Month, 457,930 Vehicles Sold This Year)
      Mazda North American Operations - Up 3.4% (25,738 Vehicles Sold This Month, 220,297 Vehicles Sold This Year)
      Subaru of America, Inc. - Up 0.4% (55,120 Vehicles Sold This Month, 478,848 Vehicles Sold This Year)
      BMW Group U.S. - Down 0.4% (29,307 Vehicles Sold This Month, 254,962 Vehicles Sold This Year)
      Mercedes-Benz USA - Down 2.2% (32,337 Vehicles Sold This Month, 270,112 Vehicles Sold This Year)
      FCA US LLC - Down 10% (174,266 Vehicles Sold This Month, 1,579,138 Vehicles Sold This Year)
      Hyundai Motor America - Down 14% (57,007 Vehicles Sold This Month, 511,740 Vehicles Sold This Year)

      Maserati North America, Inc. - 
      Porsche Cars North America, Inc. - 
      Volvo Cars of North America, LLC - 

      Brands:
      Acura - Down 2.8% (12,946 Vehicles Sold This Month, 114,126 Vehicles Sold This Year)
      Alfa Romeo - Up 2,993% (1,268 Vehicles Sold This Month, 7,352 Vehicles Sold This Year)
      Audi - Up 9.6% (19,308 Vehicles Sold This Month, 160,914 Vehicles Sold This Year)
      BMW - Up 0.7% (25,571 Vehicles Sold This Month, 220,175 Vehicles Sold This Year)
      Buick - Down 20% (16,137 Vehicles Sold This Month, 159,830 Vehicles Sold This Year)
      Cadillac - Up 1.1% (15,530 Vehicles Sold This Month, 113,846 Vehicles Sold This Year)
      Chevrolet - Up 17.4% (199,801 Vehicles Sold This Month, 1,516,192 Vehicles Sold This Year)
      Chrysler - Down 16% (15,759 Vehicles Sold This Month, 143,809 Vehicles Sold This Year)
      Dodge - Down 30% (29,938 Vehicles Sold This Month, 365,790 Vehicles Sold This Year)
      Fiat - Down 24% (2,206 Vehicles Sold This Month, 21,252 Vehicles Sold This Year)
      Ford - Up 9.1% (213,446 Vehicles Sold This Month, 1,850,737 Vehicles Sold This Year)
      Genesis - Up 43.5% (1,736 Vehicles Sold This Month, 15,102 Vehicles Sold This Year)
      GMC - Up 9.4% (47,329 Vehicles Sold This Month, 405,634 Vehicles Sold This Year)
      Honda - Up 7.4% (129,776 Vehicles Sold This Month, 1,117,477 Vehicles Sold This Year)
      Hyundai - Down 15.49% (55,271 Vehicles Sold This Month, 496,638 Vehicles Sold This Year)
      Infiniti - Up 11.7% (12,745 Vehicles Sold This Month, 113,714 Vehicles Sold This Year)
      Jaguar - Up 24% (3,296 Vehicles Sold This Month, 30,228 Vehicles Sold This Year)
      Jeep - Down 4% (73,409 Vehicles Sold This Month, 622,242 Vehicles Sold This Year)
      Kia - Up 6.6% (52,468 Vehicles Sold This Month, 457,930 Vehicles Sold This Year)
      Land Rover - Up 14% (6,407 Vehicles Sold This Month, 54,481 Vehicles Sold This Year)
      Lexus - Up 1.5% (26,196 Vehicles Sold This Month, 219,659 Vehicles Sold This Year)
      Lincoln - Up 0.1% (8,802 Vehicles Sold This Month, 82,722 Vehicles Sold This Year)
      Maserati - 
      Mazda - Up 3.4% (25,738 Vehicles Sold This Month, 220,297 Vehicles Sold This Year)
      Mercedes-Benz - Down 1.7% (29,008 Vehicles Sold This Month, 242,250 Vehicles Sold This Year)
      MINI - Down 7.2% (3.736 Vehicles Sold This Month, 34,787 Vehicles Sold This Year)
      Mitsubishi - Up 17.2% (8,430 Vehicles Sold This Month, 79,195 Vehicles Sold This Year)
      Nissan - Up 9.3% (127,187 Vehicles Sold This Month, 1,082,527 Vehicles Sold This Year)
      Porsche - 
      Ram Trucks - 0% (51,686 Vehicles Sold This Month, 418,693 Vehicles Sold This Year)
      Smart - Down 60.2% (241 Vehicles Sold This Month, 2,635 Vehicles Sold This Year)
      Subaru - Up 0.4% (55,120 Vehicles Sold This Month, 478,848 Vehicles Sold This Year)
      Toyota - Up 16.9% (200,436 Vehicles Sold This Month, 1,611,820 Vehicles Sold This Year)
      Volkswagen - Up 33.2% (32,112 Vehicles Sold This Month, 252,456 Vehicles Sold This Year)
      Volvo - 
      *Mercedes-Benz's sales numbers include Mercedes-Benz vans.

      View full article
    • By William Maley
      Kia Motors America Announces Record September Sales
      Best-Ever September Sales for the Forte Family of Compact Cars IRVINE, Calif., Oct. 3, 2017 /PRNewswire/ -- Kia Motors America (KMA) today announced best-ever September sales of 52,468 vehicles, up 6.6 percent over the same period last year. The brand's first monthly sales record of the year included:
      The highest September sales total in company history for the Forte nameplate, up 28.8 percent year-over-year Double digit increases for the Optima and Cadenza sedans over the same period last year In addition to record September sales, Kia was once again ranked among the highest valued brands in the world according to Interbrand's 2017 Best Global Brands report, marking the second consecutive year the automaker was named among the top 70 consumer brands globally.
      "Despite industry-wide challenges, Kia's world-class offerings, from subcompact to luxury, drew shoppers at an increasing rate with sales picking up throughout the month and leading to the best September sales performance in company history," said Bill Peffer, vice president, sales, KMA. "After seeing a six percent increase in brand value over the last 12 months, according to Interbrand, Kia is poised to close the year strong with the arrival of the all-new Stinger and Rio models, which demonstrate all that our global R&D and production teams are capable of."
        MONTH OF SEPTEMBER
      YEAR-TO-DATE
      Model
      2017
      2016
      2017
      2016
      Rio
      2,037
      2,141
      11,952
      24,165
      Forte
      10,631
      8,256
      92,092
      79,608
      Optima
      9,982
      9,010
      84,704
      89,327
      Cadenza
      774
      390
      4,443
      3,753
      K900
      31
      68
      352
      621
      Niro
      2,554
      N/A
      20,670
      N/A
      Sportage
      6,002
      6,282
      55,757
      63,510
      Sorento
      8,389
      8,137
      77,313
      85,602
      Sedona
      1,569
      3,051
      19,920
      37,355
      Soul
      10,499
      11,885
      90,727
      107,823
      Total
      52,468
      49,220
      457,930
      491,764
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