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William Maley

Volvo News: Volvo Isn't Planning to Go Smaller than 40 Series

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If you were hoping for Volvo to do something smaller than the upcoming 40 Series (C30 hatchback), then you'll be disappointed with this news.

 

Volvo CEO Hakan Samuelsson tells Car and Driver they're aren't planning to anything below the 40 Series.

 

“It’s very hard to make money in that segment right now . . . of course we could downsize [our CMA architecture, which underpins the 40-series], but that is not on the agenda,” said Samuelsson.

 

Volvo has played in this arena before with the C30 hatchback. But the model never really made an impact on the marketplace. Over the course of eight years, Volvo only sold around 200,000 C30s.

 

Source: Car and Driver


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Plus, I doubt Volvo sees much value in becoming another Chevy, Ford, Toyota. I think many are wondering if MB and BMW will survive losing their niche as a luxury builder and becoming known as a Generic auto for everyone builder.

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