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William Maley

May 2016: Mazda North American Operations

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Mazda Reports May Sales
 
IRVINE, Calif. (June 01, 2016) – Mazda North American Operations (MNAO) today reported May U.S. sales of 28,328 vehicles, representing a decrease of 4.3 percent versus last year. Given that there were 24 selling days this May, versus 26 last year, sales were up 3.7 percent on a daily selling-rate (DSR) basis. Year-to-date sales through May are 119,166 vehicles.
 
Key May sales notes:
  • The all-new 2016 CX-9 arrived in dealerships late in May. In just one week of sales, the all-new CX-9 accounted for nearly 600 vehicle sales. Mazda expects a strong performance from its all-new three-row crossover SUV as inventory continues to arrive.
  • Mazda MX-5 had an outstanding month of May with 1,000 vehicles sold. This number represents an increase of 122.7 percent YOY and its best May since 2008.
  • Mazda CX-5 had its second-best May ever, and its best month of sales in 2016, with 9,951 vehicles sold.
  • Mazda6 had its best month of sales in 2016 with 5,027 vehicles sold in the month of May.
  • Mazda’s i-ACTIV All-Wheel Drive continues to be the drivetrain of choice for consumers when buying a Mazda SUV, with 56 percent of buyers choosing the innovative and unique system.
 
 

Month-To-Date

 

Year-To-Date

                   
 

May

May

%

% MTD

 

May

May

%

% YTD

 

2016

2015

Change

DSR

 

2016

2015

Change

DSR

                   

Mazda2

-

10

(100.0)%

(100.0)%

 

3

259

(98.8)%

(98.8)%

Mazda3

10,127

10,316

(1.8)%

6.3%

 

42,982

45,626

(5.8)%

(5.0)%

Mazda5

37

609

(93.9)%

(93.4)%

 

296

5,048

(94.1)%

(94.1)%

Mazda6

5,027

5,578

(9.9)%

(2.4)%

 

19,239

26,973

(28.7)%

(28.1)%

MX-5 Miata

1,000

449

122.7%

141.3%

 

4,495

2,214

103.0%

104.6%

CX-3

1,570

-

N/A

N/A

 

7,990

-

N/A

N/A

CX-5

9,951

10,717

(7.1)%

0.6%

 

42,384

43,970

(3.6)%

(2.8)%

CX-9

616

1,924

(68.0)%

(65.3)%

 

1,777

7,680

(76.9)%

(76.7)%

                   

Total Vehicles

                 
                   

CARS

16,191

16,962

(4.5)%

3.4%

 

67,015

80,120

(16.4)%

(15.7)%

TRUCKS

12,137

12,641

(4.0)%

4.0%

 

52,151

51,650

1.0%

1.8%

                   

TOTAL

28,328

29,603

(4.3)%

3.7%

 

119,166

131,770

(9.6)%

(8.8)%

                   
                   

Selling Days

24

26

     

126

127

 

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WHOW, what is up with all the Smiley faces?

 

Truck sales? So they count the CUVs as trucks. Interesting. Like all others, seems sales are cooling. Surprised Apple has not sued Mazda over using the i-Activ since they seem to tie everything else up as i-xxxxx for the apple coffin.

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