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August 2016: American Honda Motor Co., Inc.


William Maley

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Trucks and Compacts Star as American Honda Reports August Sales

Sep 1, 2016 - TORRANCE, Calif.

  • American Honda and Honda Division trucks have best August sales ever
  • Honda CR-V sets 2nd consecutive all-time sales record
  • Honda core models—Civic, Accord and CR-V—each top more than 30,000 sales
  • Honda's smallest vehicles—Fit and HR-V—post largest gains for the brand
  • Refreshed Acura MDX posts 8.1 percent gain to push Acura trucks up 2.5 percent in August

American Honda Motor Co., Inc. today reported strong August sales of 149,571 Honda and Acura vehicles, a 3.8 percent decrease over August 2015 due in part to the lack of the Labor Day sales weekend. American Honda trucks set a new August record, rising 4.3 percent on sales of 76,140. Honda Division sales totaled 135,325 units, with Honda trucks also setting an August record, gaining 4.5 percent on sales of 66,802. Acura Division sales were down 7 percent on sales of 14,246 units, also feeling the effects of the lost weekend. However, Acura trucks were up 2.5 percent on sales of 9,338 as new models continued to fill the pipeline.

Honda
Honda Division's August sales almost matched the same period last year without one of the biggest holiday sales weekends of the year. Despite the handicap, CR-V continued its record-setting ways for the second straight month while all three of the brand's best-selling models (Accord, Civic and CR-V) topped 30,000 units apiece and Honda's compact HR-V and Fit posted major gains. Honda trucks posted a new August record supported by brisk sales of CR-V, HR-V and Ridgeline, while Civic and Fit drove car sales for the brand.      

  • Honda trucks set a new August record, rising 4.5 percent with sales of 66,802 units
  • CR-V climbed 5 percent on sales of 36,517 for a 2nd consecutive all-time record
  • HR-V sales jumped 66 percent on sales of 7,580 vehicles
  • Civic and Fit were up 2.4 percent (32,807 sales) and 85.1 percent (5,370 sales)

"Our continued success with strong sales of both passenger cars and light trucks demonstrates once again that the key to great sales is great product," said Jeff Conrad, senior vice president and general manager of the Honda Division. "As we continue with our rapid cadence of new models, our focus will remain on selling vehicles one at a time to individual customers."

Acura
With inventories building for the new 2017 MDX, sales continue to rise as more customers experience the bold new exterior styling and expanded complement of premium features and technologies. Adding a solid result from RDX, Acura truck sales were up 2.5 percent in August, with sedan sales held back in part due to the lost holiday weekend compared to August 2015.

  • MDX sales increased 8.1 percent in August on sales of 5,131 units
  • Acura trucks were up 2.5 percent overall for the month, with 9,338 vehicles sold
  • The new NSX posted 22 sales in August as production continues to ramp up in Acura's new NSX global production facility

"It's great to see Acura's Precision Crafted Performance DNA resonate with customers, as the new MDX gives luxury buyers their first taste of our new performance design direction," said Jon Ikeda, vice president and general manager of the Acura division. "Together with the launch of the amazing new NSX, a resurgent Acura Motorsports program and growing intentions from younger buyers, we continue to build strong momentum for the Acura brand."

American Honda Vehicle Sales for August 2016

 
   

Month-to-Date

Year-to-Date

 
   

August 2016

August 2015

DSR** % Change

MoM % Change

August 2016

August 2015

DSR** % Change

YoY % Change

 
 

American Honda Total

149,571

155,491

-3.8%

-3.8%

1,094,725

1,054,816

3.8%

3.8%

 
 

Total Car Sales

73,431

82,483

-11.0%

-11.0%

564,425

542,210

4.1%

4.1%

 
 

Total Truck Sales

76,140

73,008

4.3%

4.3%

530,300

512,606

3.5%

3.5%

 
 

Honda Total Car Sales

68,523

76,281

-10.2%

-10.2%

526,962

498,695

5.7%

5.7%

 
 

Honda Total Truck Sales

66,802

63,897

4.5%

4.5%

460,849

438,806

5.0%

5.0%

 
 

Acura Total Car Sales

4,908

6,202

-20.9%

-20.9%

37,463

43,515

-13.9%

-13.9%

 
 

Acura Total Truck Sales

9,338

9,111

2.5%

2.5%

69,451

73,800

-5.9%

-5.9%

 
 

Total Domestic Car Sales

67,054

81,873

-18.1%

-18.1%

524,739

537,277

-2.3%

-2.3%

 
   

Honda Division

62,265

75,859

-17.9%

-17.9%

488,231

495,393

-1.4%

-1.4%

 
   

Acura Division

4,789

6,014

-20.4%

-20.4%

36,508

41,884

-12.8%

-12.8%

 
 

Total Domestic Truck Sales

76,140

73,008

4.3%

4.3%

530,300

512,601

3.5%

3.5%

 
   

Honda Division

66,802

63,897

4.5%

4.5%

460,849

438,801

5.0%

5.0%

 
   

Acura Division

9,338

9,111

2.5%

2.5%

69,451

73,800

-5.9%

-5.9%

 
 

Total Import Car Sales

6,377

610

945.4%

945.4%

39,686

4,933

704.5%

704.5%

 
   

Honda Division

6,258

422

1,382.9%

1,382.9%

38,731

3,302

1,073.0%

1,073.0%

 
   

Acura Division

119

188

-36.7%

-36.7%

955

1,631

-41.4%

-41.4%

 
 

Total Import Truck Sales

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
   

Honda Division

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
   

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

Honda Division Total

135,325

140,178

-3.5%

-3.5%

987,811

937,501

5.4%

5.4%

 
   

* ACCORD

30,115

40,931

-26.4%

-26.4%

231,415

231,173

0.1%

0.1%

 
   

* CIVIC

32,807

32,031

2.4%

2.4%

255,599

221,471

15.4%

15.4%

 
   

  CR-Z

222

333

-33.3%

-33.3%

1,699

1,895

-10.3%

-10.3%

 
   

* FIT

5,370

2,901

85.1%

85.1%

38,187

42,867

-10.9%

-10.9%

 
   

  INSIGHT

9

85

-89.4%

-89.4%

62

1,289

-95.2%

-95.2%

 
                       
   

  CROSSTOUR

7

930

-99.2%

-99.2%

720

6,450

-88.8%

-88.8%

 
   

* CR-V

36,517

34,771

5.0%

5.0%

231,609

229,574

0.9%

0.9%

 
   

  HR-V

7,580

4,567

66.0%

66.0%

51,417

24,617

108.9%

108.9%

 
   

  ODYSSEY

9,992

13,423

-25.6%

-25.6%

85,881

88,910

-3.4%

-3.4%

 
   

  PILOT

9,269

10,202

-9.1%

-9.1%

81,793

88,742

-7.8%

-7.8%

 
   

  RIDGELINE

3,437

4

85,825.0%

85,825.0%

9,429

513

1,738.0%

1,738.0%

 
                       
   

***

Memo: Accord FHEV

890

1,369

-35.0%

-35.0%

1,720

9,257

-81.4%

-81.4%

 
     

Memo: Accord PHEV

0

2

-100.0%

-100.0%

0

62

-100.0%

-100.0%

 
     

Memo: Civic Hybrid

50

590

-91.5%

-91.5%

817

3,317

-75.4%

-75.4%

 
                         
 

Acura Division Total

14,246

15,313

-7.0%

-7.0%

106,914

117,315

-8.9%

-8.9%

 
   

  ILX

1,172

1,660

-29.4%

-29.4%

10,831

11,744

-7.8%

-7.8%

 
   

  NSX

22

0

0.0%

0.0%

45

0

0.0%

0.0%

 
   

  RLX / RL

118

187

-36.9%

-36.9%

951

1,600

-40.6%

-40.6%

 
   

  TL

0

1

-100.0%

-100.0%

0

85

-100.0%

-100.0%

 
   

  TLX

3,595

4,353

-17.4%

-17.4%

25,632

30,055

-14.7%

-14.7%

 
   

  TSX

1

1

0.0%

0.0%

4

31

-87.1%

-87.1%

 
                       
   

  MDX

5,131

4,747

8.1%

8.1%

34,648

39,144

-11.5%

-11.5%

 
   

  RDX

4,207

4,364

-3.6%

-3.6%

34,803

34,654

0.4%

0.4%

 
   

  ZDX

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

 
                       
   

***

Memo: ILX Hybrid

0

1

-100.0%

-100.0%

1

20

-95.0%

-95.0%

 
     

Memo: RLX Hybrid

19

34

-44.1%

-44.1%

134

181

-26.0%

-26.0%

 
     

Memo: TSX Wagon

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

 
                         
 

Selling Days

26

26

   

204

204

     
 

  **** Hybrid

1,212

2,414

-49.8%

-49.8%

4,478

16,021

-72.0%

-72.0%

 
     

 

 

*    Honda and Acura vehicles are made of domestic & global sourced parts

 
 

**   Daily Selling Rate

 
 

***  Memo line items are included in the respective model total

 
 

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid and NSX

 
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      The 2020 RDX shows that Acura is starting to figure out what it wants to be; a brand that offers something playful in the class. The RDX certainly has the qualities with a bold exterior, punchy turbo-four, and a surprising chassis that offers sporty handling and a mostly-comfortable ride. The slightly-confounding infotainment system and poor fuel economy figures do sour it a bit. But the RDX is a very compelling alternative to many compact luxury crossovers.
      It does give me hope that Acura is figuring out who it wants to be and excited to see what comes down the road such as the new TLX.
      How I Would Configure An RDX: For me, I would basically take the exact RDX tester seen here. That will set me back $47,195 after adding destination and $400.00 paint option. Everyone else should look at the Technology package that will get you most of the safety equipment that is part of Acurawatch, along with a 12-speaker ELS audio system, navigation, and parking sensors. It will not break the bank at $41,000 for FWD or $43,000 for AWD.
      Disclaimer: Acura Provided the RDX, Insurance, and One Tank of Gas
      Year: 2020
      Make: Acura
      Model: RDX
      Trim: A-Spec
      Engine: Turbocharged 2.0L DOHC 16-Valve VTEC Four-Cylinder
      Driveline: 10-Speed Automatic, All-Wheel Drive
      Horsepower @ RPM: 272 @ 6,500
      Torque @ RPM: 280 @ 1,600 - 4,500
      Fuel Economy: City/Highway/Combined - 21/26/23
      Curb Weight: 4,015 lbs
      Location of Manufacture: East Liberty, Ohio
      Base Price: $45,800
      As Tested Price: $47,195 (Includes $995.00 Destination Charge)
      Options:
      Premium Exterior Color - $400.00
    • By David
      We clearly have European, Asian and Americas auto fans. I feel this is a good place to discuss the sales of segments, models, etc. here. I have pulled the latest Statista data that can be gotten for free to show here and discuss.
      As such, there is clearly a leadership perceived image that BMW and Mercedes-Benz have carried the last few years. Yet with that, you look at over all sales and both these companies have flipped and flopped leadership of the year in specific luxury segments but lack over all auto sales in the US.
      Based on the reports that @Drew Dowdell posted in January 2020 on 2019 auto sales:
      Ford - 2,422,698 GM - 2,887,046 FCA - 2,203,663 Tesla - 367,500 Audi - 224,111 BMW - 360,918 Genesis - 21,233 Honda - 1,608,170 Hyundai - 688,771 Infiniti - 117,708 Jaguar Land Rover - 125,787 Kia - 615,338 Mazda - 278,552 Mercedes-Benz - 357,729 Mitsubishi - 121,046 Nissan - 1,227,973 Porsche - 61,568 Subaru - 700,117 Toyota - 2,383,349 Volkswagen - 363,322 Volvo - 108,234 2019 Auto Sales

      Luxury Brand Sales in 2019

      Large Luxury Auto sales 2019

      Mid size luxury auto sales 2019

      Small Auto Luxury auto sales 2019

      Best Selling Trucks ranking in the US 2019

      Car Sales over the last 30 years in the US.

      Over all Auto Sales from 1978 to now.

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