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William Maley

August 2016: American Honda Motor Co., Inc.

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Trucks and Compacts Star as American Honda Reports August Sales

Sep 1, 2016 - TORRANCE, Calif.

  • American Honda and Honda Division trucks have best August sales ever
  • Honda CR-V sets 2nd consecutive all-time sales record
  • Honda core models—Civic, Accord and CR-V—each top more than 30,000 sales
  • Honda's smallest vehicles—Fit and HR-V—post largest gains for the brand
  • Refreshed Acura MDX posts 8.1 percent gain to push Acura trucks up 2.5 percent in August

American Honda Motor Co., Inc. today reported strong August sales of 149,571 Honda and Acura vehicles, a 3.8 percent decrease over August 2015 due in part to the lack of the Labor Day sales weekend. American Honda trucks set a new August record, rising 4.3 percent on sales of 76,140. Honda Division sales totaled 135,325 units, with Honda trucks also setting an August record, gaining 4.5 percent on sales of 66,802. Acura Division sales were down 7 percent on sales of 14,246 units, also feeling the effects of the lost weekend. However, Acura trucks were up 2.5 percent on sales of 9,338 as new models continued to fill the pipeline.

Honda
Honda Division's August sales almost matched the same period last year without one of the biggest holiday sales weekends of the year. Despite the handicap, CR-V continued its record-setting ways for the second straight month while all three of the brand's best-selling models (Accord, Civic and CR-V) topped 30,000 units apiece and Honda's compact HR-V and Fit posted major gains. Honda trucks posted a new August record supported by brisk sales of CR-V, HR-V and Ridgeline, while Civic and Fit drove car sales for the brand.      

  • Honda trucks set a new August record, rising 4.5 percent with sales of 66,802 units
  • CR-V climbed 5 percent on sales of 36,517 for a 2nd consecutive all-time record
  • HR-V sales jumped 66 percent on sales of 7,580 vehicles
  • Civic and Fit were up 2.4 percent (32,807 sales) and 85.1 percent (5,370 sales)

"Our continued success with strong sales of both passenger cars and light trucks demonstrates once again that the key to great sales is great product," said Jeff Conrad, senior vice president and general manager of the Honda Division. "As we continue with our rapid cadence of new models, our focus will remain on selling vehicles one at a time to individual customers."

Acura
With inventories building for the new 2017 MDX, sales continue to rise as more customers experience the bold new exterior styling and expanded complement of premium features and technologies. Adding a solid result from RDX, Acura truck sales were up 2.5 percent in August, with sedan sales held back in part due to the lost holiday weekend compared to August 2015.

  • MDX sales increased 8.1 percent in August on sales of 5,131 units
  • Acura trucks were up 2.5 percent overall for the month, with 9,338 vehicles sold
  • The new NSX posted 22 sales in August as production continues to ramp up in Acura's new NSX global production facility

"It's great to see Acura's Precision Crafted Performance DNA resonate with customers, as the new MDX gives luxury buyers their first taste of our new performance design direction," said Jon Ikeda, vice president and general manager of the Acura division. "Together with the launch of the amazing new NSX, a resurgent Acura Motorsports program and growing intentions from younger buyers, we continue to build strong momentum for the Acura brand."

American Honda Vehicle Sales for August 2016

 
   

Month-to-Date

Year-to-Date

 
   

August 2016

August 2015

DSR** % Change

MoM % Change

August 2016

August 2015

DSR** % Change

YoY % Change

 
 

American Honda Total

149,571

155,491

-3.8%

-3.8%

1,094,725

1,054,816

3.8%

3.8%

 
 

Total Car Sales

73,431

82,483

-11.0%

-11.0%

564,425

542,210

4.1%

4.1%

 
 

Total Truck Sales

76,140

73,008

4.3%

4.3%

530,300

512,606

3.5%

3.5%

 
 

Honda Total Car Sales

68,523

76,281

-10.2%

-10.2%

526,962

498,695

5.7%

5.7%

 
 

Honda Total Truck Sales

66,802

63,897

4.5%

4.5%

460,849

438,806

5.0%

5.0%

 
 

Acura Total Car Sales

4,908

6,202

-20.9%

-20.9%

37,463

43,515

-13.9%

-13.9%

 
 

Acura Total Truck Sales

9,338

9,111

2.5%

2.5%

69,451

73,800

-5.9%

-5.9%

 
 

Total Domestic Car Sales

67,054

81,873

-18.1%

-18.1%

524,739

537,277

-2.3%

-2.3%

 
   

Honda Division

62,265

75,859

-17.9%

-17.9%

488,231

495,393

-1.4%

-1.4%

 
   

Acura Division

4,789

6,014

-20.4%

-20.4%

36,508

41,884

-12.8%

-12.8%

 
 

Total Domestic Truck Sales

76,140

73,008

4.3%

4.3%

530,300

512,601

3.5%

3.5%

 
   

Honda Division

66,802

63,897

4.5%

4.5%

460,849

438,801

5.0%

5.0%

 
   

Acura Division

9,338

9,111

2.5%

2.5%

69,451

73,800

-5.9%

-5.9%

 
 

Total Import Car Sales

6,377

610

945.4%

945.4%

39,686

4,933

704.5%

704.5%

 
   

Honda Division

6,258

422

1,382.9%

1,382.9%

38,731

3,302

1,073.0%

1,073.0%

 
   

Acura Division

119

188

-36.7%

-36.7%

955

1,631

-41.4%

-41.4%

 
 

Total Import Truck Sales

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
   

Honda Division

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
   

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

Honda Division Total

135,325

140,178

-3.5%

-3.5%

987,811

937,501

5.4%

5.4%

 
   

* ACCORD

30,115

40,931

-26.4%

-26.4%

231,415

231,173

0.1%

0.1%

 
   

* CIVIC

32,807

32,031

2.4%

2.4%

255,599

221,471

15.4%

15.4%

 
   

  CR-Z

222

333

-33.3%

-33.3%

1,699

1,895

-10.3%

-10.3%

 
   

* FIT

5,370

2,901

85.1%

85.1%

38,187

42,867

-10.9%

-10.9%

 
   

  INSIGHT

9

85

-89.4%

-89.4%

62

1,289

-95.2%

-95.2%

 
                       
   

  CROSSTOUR

7

930

-99.2%

-99.2%

720

6,450

-88.8%

-88.8%

 
   

* CR-V

36,517

34,771

5.0%

5.0%

231,609

229,574

0.9%

0.9%

 
   

  HR-V

7,580

4,567

66.0%

66.0%

51,417

24,617

108.9%

108.9%

 
   

  ODYSSEY

9,992

13,423

-25.6%

-25.6%

85,881

88,910

-3.4%

-3.4%

 
   

  PILOT

9,269

10,202

-9.1%

-9.1%

81,793

88,742

-7.8%

-7.8%

 
   

  RIDGELINE

3,437

4

85,825.0%

85,825.0%

9,429

513

1,738.0%

1,738.0%

 
                       
   

***

Memo: Accord FHEV

890

1,369

-35.0%

-35.0%

1,720

9,257

-81.4%

-81.4%

 
     

Memo: Accord PHEV

0

2

-100.0%

-100.0%

0

62

-100.0%

-100.0%

 
     

Memo: Civic Hybrid

50

590

-91.5%

-91.5%

817

3,317

-75.4%

-75.4%

 
                         
 

Acura Division Total

14,246

15,313

-7.0%

-7.0%

106,914

117,315

-8.9%

-8.9%

 
   

  ILX

1,172

1,660

-29.4%

-29.4%

10,831

11,744

-7.8%

-7.8%

 
   

  NSX

22

0

0.0%

0.0%

45

0

0.0%

0.0%

 
   

  RLX / RL

118

187

-36.9%

-36.9%

951

1,600

-40.6%

-40.6%

 
   

  TL

0

1

-100.0%

-100.0%

0

85

-100.0%

-100.0%

 
   

  TLX

3,595

4,353

-17.4%

-17.4%

25,632

30,055

-14.7%

-14.7%

 
   

  TSX

1

1

0.0%

0.0%

4

31

-87.1%

-87.1%

 
                       
   

  MDX

5,131

4,747

8.1%

8.1%

34,648

39,144

-11.5%

-11.5%

 
   

  RDX

4,207

4,364

-3.6%

-3.6%

34,803

34,654

0.4%

0.4%

 
   

  ZDX

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

 
                       
   

***

Memo: ILX Hybrid

0

1

-100.0%

-100.0%

1

20

-95.0%

-95.0%

 
     

Memo: RLX Hybrid

19

34

-44.1%

-44.1%

134

181

-26.0%

-26.0%

 
     

Memo: TSX Wagon

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

 
                         
 

Selling Days

26

26

   

204

204

     
 

  **** Hybrid

1,212

2,414

-49.8%

-49.8%

4,478

16,021

-72.0%

-72.0%

 
     

 

 

*    Honda and Acura vehicles are made of domestic & global sourced parts

 
 

**   Daily Selling Rate

 
 

***  Memo line items are included in the respective model total

 
 

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid and NSX

 

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       Modern, Spacious and Luxurious Cabin Built for Drivers
      The new exterior design of the RDX is carried through to its more spacious, sophisticated and tech-savvy cabin, which boasts a floating center console inspired by the Acura Precision Cockpit, newly designed power sport seats with a matching sports steering wheel, and contemporary detailing using authentic, high-grade materials throughout, including Napa leather, brushed aluminum and open-pore Olive Ash wood.
      The new RDX's longer wheelbase contributes to a larger passenger cabin with first-class comfort for five passengers, with class-leading cabin space, rear legroom and rear cargo space. The heated and ventilated front sport seats feature a more intricately sculpted and styled design covered in softer and more durable full-grain Napa leather, supported by 16-way power adjustment for both driver and front passenger.
      All 2019 RDX models will come equipped with a new ultra-wide panoramic sliding moonroof, the largest in its class.
      Acura True Touchpad Interface
      The RDX heralds the launch of Acura's all-new, True Touchpad Interface, which features an Android-based operating system projected onto a dual-zone, 10.2-inch full-HD display mounted high atop the center console close to the driver's natural line of sight, and an available interactive head-up display (HUD). 
      The system is designed to combine the advantages of both conventional touchscreen and remote-based approaches. A traditional touchscreen is intuitive and direct – what you see is what you press – but the placement of the screen is out of the driver's natural line-of-sight. A remote interface solves this problem, but the interaction between the remote and display is often clumsy.
      Unlike existing remote interfaces that operate like a computer mouse, every spot on the RDX's touchpad is mapped precisely – one-to-one – with the corresponding action on the center display – as the world's first application of absolute positioning in the driving environment. For instance, a tap on the top left corner of the touchpad corresponds precisely with the action on the top left of the center display. 
      All elements of the Acura True Touchpad Interface, including the new operating system with simple, clean graphics and menu structures, were designed in concert to work seamlessly with one another. Also debuting on the RDX, is a new natural language voice recognition system, which dramatically improves the ease and intuitiveness of voice commands in the vehicle.
      "Absolute positioning transforms the touchpad experience, making it personal, intuitive and particularly well-suited for premium, driver-centric, performance machines," said Ross Miller, senior engineer of user interface research. "It's also designed to be adopted quickly and easily, as drivers become acclimated and comfortable in minutes."
      Stand-out Features and Technology
      The 2019 RDX Prototype uses four ultra-thin, ceiling-mounted speakers to add a new dimension of sound and fidelity to the audio experience. The 16-channel, 710-watt Acura ELS Studio 3D system was developed by Panasonic and tuned by Grammy-winning music producer and longtime Acura partner, Elliott Scheiner.
      All 2019 RDX models will come equipped with the AcuraWatch™ suite of advanced safety and driver-assistive technologies. Additional available connected-car and driver-assistive features include next-generation AcuraLink® with 4G LTE Wi-Fi, Hill Start Assist, Surround-View Camera System, front and rear parking sensors, Rear Cross Traffic Monitor and Blind Spot Information system.
      Design, Developed and Manufactured in America
      Development of the 2019 Acura RDX was led for the first time by a U.S. R&D team, with styling by the Acura Design Studio in Los Angeles, California, and development by an engineering team in Raymond, Ohio. All RDX models for the North American market will continue to be built in the company's East Liberty, Ohio plant2. Its 2.0-liter DOHC VTEC Turbo engine will be made in Anna, Ohio2, in the same plant building the NSX's twin turbo engine. RDX's 10-speed automatic transmission will be manufactured in the company's Tallapoosa, Georgia plant2.
      For More Information 
      Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles. Consumer information is available at http://www.acura.com. Follow Acura on social media at https://acura.us/SocialChannels.
      About Acura
      Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, representing the original values of the Acura brand – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability
      The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America's all-time best-selling three-row luxury SUV and the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.
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