Sign in to follow this  
William Maley

October 2016: Audi of America

4 posts in this topic

William Maley    394

Audi of America sets new October record on SUV strength and sedan demand

November 01, 2016 | HERNDON, Virginia

  • Record sales streak extends to 70 consecutive months
  • Q3 sales more than doubled in October
  • A4 sedan bucks industry trend, with 33 percent gain

Audi of America said its October sales increased 0.1 percent to 17,721 deliveries. The all-new A4 and Q7 led the gains and the Q3 continued to attract new consumers to the brand.

October 2016 marks the 70th consecutive month of record sales for Audi of America. Year-to-date sales have risen 2.9 percent to 169,900, as the brand remains on pace to top last year’s record sales in advance of its largest new-product cadence over the next three years.

Sales of Audi SUV models remained steady with an 8.4 percent increase over last October and a 17 percent increase year-to-date. The A4 sedan bolstered October results, posting sales of 3,864 vehicles, countering a trend in the U.S. market away from sedans.

“We are well-positioned going into the holidays and our upcoming Season of Audi sales event,” said Mark Del Rosso, chief operating officer, Audi of America. “Thanks to the enthusiasm of our dealers and the success of our product strategy, 2016 should go down as another record year. The new A4 and Q7 are helping us win in the face of a tightening premium market and position us well for continued growth in 2017.”

The Q5 remained the brand’s volume SUV, with 3,772 vehicles sold. Sales of the Q3 SUV rose to 1,944, a 119 percent gain from last October and sales of the new Q7 rose 33 percent to 2,798.

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Oct '16 Actual

Oct '15 Actual

Yr/Yr % change

Oct '16 YTD  Actual

Oct '15 YTD Actual

Yr/Yr % change

A3

1,708

2,732

-37.5%

26,571

29,704

-10.5%

A4

3,864

2,896

33.4%

27,535

23,423

17.6%

A5

609

845

-27.9%

7,281

10,657

-31.7%

A6

1,429

1,740

-17.9%

15,138

18,812

-19.5%

A7

583

736

-20.8%

5,171

6,244

-17.2%

A8

354

385

-8.1%

3,305

4,202

-21.3%

allroad

312

260

20.0%

1,718

2,263

-24.1%

Q5

3,772

4,863

-22.4%

38,967

41,429

-5.9%

Q7

2,798

2,106

32.9%

24,683

16,527

49.3%

Q3

1,944

887

119.2%

16,388

10,619

54.3%

R8

61

17

258.8%

591

470

25.7%

TT

287

233

23.2%

2,552

753

238.9%

Total Audi Sales

17,721

17,700

0.1%

169,900

165,103

2.9%

Total CPO Sales

3,689

4,061

-9.2%

38,218

40,828

-6.4%

 

Share this post


Link to post
Share on other sites
smk4565    323

70 consecutive months of sales gains!!!!!  Unbelievable performance by Audi!  This is the best ever sales and marketing team of all time, ever in the history of the world, bar none.

 

No doubt they were selling A4's at $10k off sticker the last week of the month or at $299 a month leases with no money down, or selling A4's to previous Jetta TDI owners that VW "bought back" their cars.  Anything to squeak out an extra 100 sales to top last year's number.

 

When you look at this brand none of these cars sell great, the A4 and Q5 do okay, because they are in the heart of the entry lux segment but others in the segment double their numbers.  The A6, A7 and A8 combined got outsold by the S-class.  True story the S-class in September and October has sold more units than the A8 all year, and the A8 is $25,000 cheaper.  Why even keep trying with the A8, it is over, you lost Audi, give up.  They could sell A8s for $49,995 and the S-class would outsell it, they could do buy an A8 get one free and count both as sales and the S-class would outsell it still.

Share this post


Link to post
Share on other sites

I would agree with you that Audi has a lot of models that sell in very small numbers.  VW has not actually started buying TDI vehicles back yet, but several people have parked their TDI awaiting buy back and bought another ride.

The real story here I think is that Audi will not have the image or R and D dollars going forward, and Benz lead will increase dramatically. Audi is already pulling out of LeMans 24 Hour and other motorsport, and VW is cutting their motorsport budget dramatically.

Audi is doing very well with SUV's, in part because all three mainstream Euro luxury car makers crush the Asians in terms of SUV's

But I would expect Benz to be pulling ahead in the SUV market as well as Audi is able to spend less and less on R and D and development.

VW/Audi is nowhere near the bottom/end of the TDI scandal.

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  



  • Similar Content

    • By William Maley
      Audi's current naming system for their vehicles makes some sense. The A1 is their smallest car while the Q7 sits as their largest crossover. But the German automaker has decided to change up their naming structure for their powertrains. Instead of the A4 2.0 TFSI, be prepared to see the A4 30 TFSI. 
      Audi has announced today that it will be using two numbers alongside the model designation and engine type. The numbers don't signify engine displacement, but power output. Here is a list with the new naming system and power output they correspond to.
      30 = 109-128 horsepower 35 = 147-160 horsepower 40 = 167-201 horsepower 45 = 226-248 horsepower 50 = 281-308 horsepower 55 = 328-368 horsepower 60 = 429-455 horsepower 70 = 536+ horsepower “As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” said Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG.
      The next-generation Audi A8 will be the first model to feature this new nomenclature when it launches in Europe later this year. Other models will follow thereafter.
      Source: Audi
      Press Release is on Page 2


      Two numbers to signify the future – new power output designations at Audi
      Designations taking effect worldwide for all drive types Clearly discernible hierarchy in each model series Audi A8 the first model with new type designation Audi is adopting a standardized nomenclature for the power output designations of its worldwide range of automobiles. The names of the model series – from Audi A1 to Audi Q7 – will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric drives.
      The reference value for the new model designations is the power output of the individual model in kilowatts (kW). Audi is thus subclassifying its model range into different performance levels – each identified by a two-numeral combination. For example, the numeral combination “30” will appear on the rear of all models with power output between 81 and 96 kW. And “45” stands for power output between 169 and 185 kW. The top of the Audi model range is the performance class above 400 kW, which is identifiable by the number combination “70”. In each case the numerals appear along with the engine technology – TFSI, TDI, g-tron or e-tron.
      The number combinations identifying the performance levels in the Audi product range increase in increments of five, and they represent the hierarchy within both the respective model series and the brand’s overall model range. According to the new nomenclature, in the future the spectrum will range from the Audi Q2 30 TFSI with 85 kW (combined fuel consumption in l/100 km: 5.4 - 5.1*; CO2 emissions in g/km: 123 - 117*) to the Audi Q7 50 TDI with 200 kW (combined fuel consumption in l/100 km: 6.4 - 5.9*; CO2 emissions in g/km: 168 - 154*). A special place in the line-up is occupied by the high-end, high-performance S and RS models and the Audi R8 (combined fuel consumption in l/100 km: 12.5 - 11.4; combined CO2 emissions in g/km: 292 - 272). They will retain their classic names in reference to their top position in the model range.
      “As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” explains Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG.
      The changes will kick off with the new Audi A8 generation in the fall of 2017. First among the two six-cylinder engines to be redesignated will be the 3.0 TDI with 210 kW – as the Audi A8 50 TDI (combined fuel consumption in l/100 km: 5.8 - 5.6**; combined CO2 emissions in g/km: 152 - 145**), and the 3.0 TFSI with 250 kW – as the Audi A8 55 TFSI (combined fuel consumption in l/100 km: 7.8 - 7.5**; combined CO2 emissions in g/km: 178 - 171**).
      In the coming months, all Audi model series launched on the market will be assigned the new performance designations beginning when they are offered for sale. Audi will change the designations of the remaining model series in the current product range in time for the new model year changeover in summer of 2018. 

      View full article
    • By William Maley
      Audi's current naming system for their vehicles makes some sense. The A1 is their smallest car while the Q7 sits as their largest crossover. But the German automaker has decided to change up their naming structure for their powertrains. Instead of the A4 2.0 TFSI, be prepared to see the A4 30 TFSI. 
      Audi has announced today that it will be using two numbers alongside the model designation and engine type. The numbers don't signify engine displacement, but power output. Here is a list with the new naming system and power output they correspond to.
      30 = 109-128 horsepower 35 = 147-160 horsepower 40 = 167-201 horsepower 45 = 226-248 horsepower 50 = 281-308 horsepower 55 = 328-368 horsepower 60 = 429-455 horsepower 70 = 536+ horsepower “As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” said Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG.
      The next-generation Audi A8 will be the first model to feature this new nomenclature when it launches in Europe later this year. Other models will follow thereafter.
      Source: Audi
      Press Release is on Page 2


      Two numbers to signify the future – new power output designations at Audi
      Designations taking effect worldwide for all drive types Clearly discernible hierarchy in each model series Audi A8 the first model with new type designation Audi is adopting a standardized nomenclature for the power output designations of its worldwide range of automobiles. The names of the model series – from Audi A1 to Audi Q7 – will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric drives.
      The reference value for the new model designations is the power output of the individual model in kilowatts (kW). Audi is thus subclassifying its model range into different performance levels – each identified by a two-numeral combination. For example, the numeral combination “30” will appear on the rear of all models with power output between 81 and 96 kW. And “45” stands for power output between 169 and 185 kW. The top of the Audi model range is the performance class above 400 kW, which is identifiable by the number combination “70”. In each case the numerals appear along with the engine technology – TFSI, TDI, g-tron or e-tron.
      The number combinations identifying the performance levels in the Audi product range increase in increments of five, and they represent the hierarchy within both the respective model series and the brand’s overall model range. According to the new nomenclature, in the future the spectrum will range from the Audi Q2 30 TFSI with 85 kW (combined fuel consumption in l/100 km: 5.4 - 5.1*; CO2 emissions in g/km: 123 - 117*) to the Audi Q7 50 TDI with 200 kW (combined fuel consumption in l/100 km: 6.4 - 5.9*; CO2 emissions in g/km: 168 - 154*). A special place in the line-up is occupied by the high-end, high-performance S and RS models and the Audi R8 (combined fuel consumption in l/100 km: 12.5 - 11.4; combined CO2 emissions in g/km: 292 - 272). They will retain their classic names in reference to their top position in the model range.
      “As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” explains Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG.
      The changes will kick off with the new Audi A8 generation in the fall of 2017. First among the two six-cylinder engines to be redesignated will be the 3.0 TDI with 210 kW – as the Audi A8 50 TDI (combined fuel consumption in l/100 km: 5.8 - 5.6**; combined CO2 emissions in g/km: 152 - 145**), and the 3.0 TFSI with 250 kW – as the Audi A8 55 TFSI (combined fuel consumption in l/100 km: 7.8 - 7.5**; combined CO2 emissions in g/km: 178 - 171**).
      In the coming months, all Audi model series launched on the market will be assigned the new performance designations beginning when they are offered for sale. Audi will change the designations of the remaining model series in the current product range in time for the new model year changeover in summer of 2018. 
    • By William Maley
      The sixth-generation Chevrolet Camaro has been lagging somewhat in sales when compared to the likes of the Ford Mustang and Dodge Challenger. Through July, Chevrolet only has moved 41,280 Camaros (down 2.5 percent). Compared to the Mustang which sold 50,814 (down 30 percent). The Challenger trails the Camaro but not by much - 41,243 units (up 2.6 percent). It gets worse when you compare it to last-generation Camaro. In 2015, the last year for the fifth-generation model, Chevrolet moved 77,502 models. A year later when the sixth-generation arrived, sales dropped to 72,705 models. 
      To try and change the Camaro's fortunes, General Motors is considering making some changes to the lineup. Some of those changes will focus on the base and V8 models.
      "I think we've got opportunities at the very low end of the Camaro range and some remix of some of the V-8 options on it so we don't force people to buy all the options with a V-8, just to get a V-8," said GM product chief Mark Reuss.
      Reuss wouldn't go into detail about the possible changes or when we could see them.
      Bringing down the price of the V8 is a great start. The 2018 Camaro with the V8 begins at $37,995 which is $4,800 more the Mustang V8 and $5,000 more than the Challenger. We could see a base V8 with smaller wheels, skip the infotainment system and have a radio, and other changes.
      We hope Chevrolet is planning to make changes very soon as Ford's refreshed Mustang is just around the corner.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      The sixth-generation Chevrolet Camaro has been lagging somewhat in sales when compared to the likes of the Ford Mustang and Dodge Challenger. Through July, Chevrolet only has moved 41,280 Camaros (down 2.5 percent). Compared to the Mustang which sold 50,814 (down 30 percent). The Challenger trails the Camaro but not by much - 41,243 units (up 2.6 percent). It gets worse when you compare it to last-generation Camaro. In 2015, the last year for the fifth-generation model, Chevrolet moved 77,502 models. A year later when the sixth-generation arrived, sales dropped to 72,705 models. 
      To try and change the Camaro's fortunes, General Motors is considering making some changes to the lineup. Some of those changes will focus on the base and V8 models.
      "I think we've got opportunities at the very low end of the Camaro range and some remix of some of the V-8 options on it so we don't force people to buy all the options with a V-8, just to get a V-8," said GM product chief Mark Reuss.
      Reuss wouldn't go into detail about the possible changes or when we could see them.
      Bringing down the price of the V8 is a great start. The 2018 Camaro with the V8 begins at $37,995 which is $4,800 more the Mustang V8 and $5,000 more than the Challenger. We could see a base V8 with smaller wheels, skip the infotainment system and have a radio, and other changes.
      We hope Chevrolet is planning to make changes very soon as Ford's refreshed Mustang is just around the corner.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Subaru of America, Inc. - Up 6.9% (55,703 Vehicles Sold This Month, 360,513 Vehicles Sold This Year)
      Toyota Motor North America - Up 3.6% (222,057 Vehicles Sold This Month, 1,377,222 Vehicles Sold This Year)
      Audi of America - Up 2.5% (18,824 Vehicles Sold This Month, 121,795 Vehicles Sold This Year)
      Mitsubishi Motors North America - Up 1.7% (8,025 Vehicles Sold This Month, 62,601 Vehicles Sold This Year)
      Porsche Cars North America, Inc. - Up 0.6% (3,901 Vehicles Sold This Month, 31,469 Vehicles Sold This Year)
      American Honda Motor Co. - Down 1.2% (150,980 Vehicles Sold This Month, 942,866 Vehicles Sold This Year)
      Mazda North American Operations - Down 3% (27,089 Vehicles Sold This Month, 168,713 Vehicles Sold This Year)
      Nissan Group - Down 3.2% (128,295 Vehicles Sold This Month, 947,983 Vehicles Sold This Year)
      Jaguar Land Rover North America - Down 4% (9,081 Vehicles Sold This Month, 65,585 Vehicles Sold This Year)
      Volkswagen of America - Down 5.8% (27,091 Vehicles Sold This Month, 188,329 Vehicles Sold This Year)
      Kia Motors America - Down 5.9% (56,403 Vehicles Sold This Month, 352,139 Vehicles Sold This Year)
      Ford Motor Company -  Down 7.5% (200,212 Vehicles Sold This Month, 1,501,314 Vehicles Sold This Year)
      FCA US LLC - Down 10% (161,477 Vehicles Sold This Month, 1,228,839 Vehicles Sold This Year)
      BMW Group U.S. - Down 13.7% (26,363 Vehicles Sold This Month, 197,654 Vehicles Sold This Year)
      General Motors Co. - Down 15.4% (226,107 Vehicles Sold This Month, 1,640,553 Vehicles Sold This Year)
      Volvo Car USA, LLC - Down 18.8% (6,967 Vehicles Sold This Month, 41,072 Vehicles Sold This Year)
      Hyundai Motor America - Down 27.9% (54,063 Vehicles Sold This Month, 400,423 Vehicles Sold This Year)

      Maserati North America, Inc. - 
      Mercedes-Benz USA - 

      Brands:
      Acura - Up 3.7% (14,177 Vehicles Sold This Month, 88,048 Vehicles Sold This Year)
      Alfa Romeo - Up 2,749% (1,225 Vehicles Sold This Month, 4,944 Vehicles Sold This Year)
      Audi - Up 2.5% (18,824 Vehicles Sold This Month, 121,795 Vehicles Sold This Year)
      BMW - Down 14.8% (21,965 Vehicles Sold This Month, 171,051 Vehicles Sold This Year)
      Buick - Down 30.5% (15,966 Vehicles Sold This Month, 126,282 Vehicles Sold This Year)
      Cadillac - Down 21.7% (11,227 Vehicles Sold This Month, 83,300 Vehicles Sold This Year)
      Chevrolet - Down 15.3% (151,502 Vehicles Sold This Month, 1,120,384 Vehicles Sold This Year)
      Chrysler - Down 30% (13,303 Vehicles Sold This Month, 115,398 Vehicles Sold This Year)
      Dodge - Down 12% (31,264 Vehicles Sold This Month, 292,244 Vehicles Sold This Year)
      Fiat - Down 18% (2,244 Vehicles Sold This Month, 16,926 Vehicles Sold This Year)
      Ford - Down 7.7% (191,337 Vehicles Sold This Month, 1,436,102 Vehicles Sold This Year)
      Genesis - N/A (1,644 Vehicles Sold This Month, 11,563 Vehicles Sold This Year)
      GMC - Down 7.3% (47,412 Vehicles Sold This Month, 310,587 Vehicles Sold This Year)
      Honda - Down 1.7% (136,803 Vehicles Sold This Month, 854,818 Vehicles Sold This Year)
      Hyundai - Down 30.1% (52,419 Vehicles Sold This Month, 388,860 Vehicles Sold This Year)
      Infiniti - Up 9% (10,840 Vehicles Sold This Month, 89,983 Vehicles Sold This Year)
      Jaguar - Down 7% (3,166 Vehicles Sold This Month, 23,831 Vehicles Sold This Year)
      Jeep - Down 12% (69,351 Vehicles Sold This Month, 475,642 Vehicles Sold This Year)
      Kia - Down 5.9% (56,403 Vehicles Sold This Month, 352,139 Vehicles Sold This Year)
      Land Rover - Down 3% (5,915 Vehicles Sold This Month, 41,754 Vehicles Sold This Year)
      Lexus - Up 3.6% (28,902 Vehicles Sold This Month, 162,662 Vehicles Sold This Year)
      Lincoln - Down 2.5% (8,875 Vehicles Sold This Month, 65,212 Vehicles Sold This Year)
      Maserati - 
      Mazda - Down 3% (27,089 Vehicles Sold This Month, 168,713 Vehicles Sold This Year)
      Mercedes-Benz - 
      MINI - Down 7.9% (4,398 Vehicles Sold This Month, 26,603 Vehicles Sold This Year)
      Mitsubishi - Up 1.7% (8,025 Vehicles Sold This Month, 62,601 Vehicles Sold This Year)
      Nissan - Down 4.1% (117,455 Vehicles Sold This Month, 858,000 Vehicles Sold This Year)
      Porsche - Up 0.6% (3,901 Vehicles Sold This Month, 31,469 Vehicles Sold This Year)
      Ram Trucks - 0% (44,090 Vehicles Sold This Month, 323,685 Vehicles Sold This Year)
      Smart - 
      Subaru - Up 6.9% (55,703 Vehicles Sold This Month, 360,513 Vehicles Sold This Year)
      Toyota - Up 3.6% (193,155 Vehicles Sold This Month, 1,214,560 Vehicles Sold This Year)
      Volkswagen - Down 5.8% (27,091 Vehicles Sold This Month, 188,329 Vehicles Sold This Year)
      Volvo - Down 18.8% (6,967 Vehicles Sold This Month, 41,072 Vehicles Sold This Year)
      *Mercedes-Benz's sales numbers include Mercedes-Benz Vans.

      View full article
  • My Clubs

  • Who's Online (See full list)