Sign in to follow this  
William Maley

October 2016: Audi of America

4 posts in this topic

Audi of America sets new October record on SUV strength and sedan demand

November 01, 2016 | HERNDON, Virginia

  • Record sales streak extends to 70 consecutive months
  • Q3 sales more than doubled in October
  • A4 sedan bucks industry trend, with 33 percent gain

Audi of America said its October sales increased 0.1 percent to 17,721 deliveries. The all-new A4 and Q7 led the gains and the Q3 continued to attract new consumers to the brand.

October 2016 marks the 70th consecutive month of record sales for Audi of America. Year-to-date sales have risen 2.9 percent to 169,900, as the brand remains on pace to top last year’s record sales in advance of its largest new-product cadence over the next three years.

Sales of Audi SUV models remained steady with an 8.4 percent increase over last October and a 17 percent increase year-to-date. The A4 sedan bolstered October results, posting sales of 3,864 vehicles, countering a trend in the U.S. market away from sedans.

“We are well-positioned going into the holidays and our upcoming Season of Audi sales event,” said Mark Del Rosso, chief operating officer, Audi of America. “Thanks to the enthusiasm of our dealers and the success of our product strategy, 2016 should go down as another record year. The new A4 and Q7 are helping us win in the face of a tightening premium market and position us well for continued growth in 2017.”

The Q5 remained the brand’s volume SUV, with 3,772 vehicles sold. Sales of the Q3 SUV rose to 1,944, a 119 percent gain from last October and sales of the new Q7 rose 33 percent to 2,798.

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Oct '16 Actual

Oct '15 Actual

Yr/Yr % change

Oct '16 YTD  Actual

Oct '15 YTD Actual

Yr/Yr % change

A3

1,708

2,732

-37.5%

26,571

29,704

-10.5%

A4

3,864

2,896

33.4%

27,535

23,423

17.6%

A5

609

845

-27.9%

7,281

10,657

-31.7%

A6

1,429

1,740

-17.9%

15,138

18,812

-19.5%

A7

583

736

-20.8%

5,171

6,244

-17.2%

A8

354

385

-8.1%

3,305

4,202

-21.3%

allroad

312

260

20.0%

1,718

2,263

-24.1%

Q5

3,772

4,863

-22.4%

38,967

41,429

-5.9%

Q7

2,798

2,106

32.9%

24,683

16,527

49.3%

Q3

1,944

887

119.2%

16,388

10,619

54.3%

R8

61

17

258.8%

591

470

25.7%

TT

287

233

23.2%

2,552

753

238.9%

Total Audi Sales

17,721

17,700

0.1%

169,900

165,103

2.9%

Total CPO Sales

3,689

4,061

-9.2%

38,218

40,828

-6.4%

 

Share this post


Link to post
Share on other sites

70 consecutive months of sales gains!!!!!  Unbelievable performance by Audi!  This is the best ever sales and marketing team of all time, ever in the history of the world, bar none.

 

No doubt they were selling A4's at $10k off sticker the last week of the month or at $299 a month leases with no money down, or selling A4's to previous Jetta TDI owners that VW "bought back" their cars.  Anything to squeak out an extra 100 sales to top last year's number.

 

When you look at this brand none of these cars sell great, the A4 and Q5 do okay, because they are in the heart of the entry lux segment but others in the segment double their numbers.  The A6, A7 and A8 combined got outsold by the S-class.  True story the S-class in September and October has sold more units than the A8 all year, and the A8 is $25,000 cheaper.  Why even keep trying with the A8, it is over, you lost Audi, give up.  They could sell A8s for $49,995 and the S-class would outsell it, they could do buy an A8 get one free and count both as sales and the S-class would outsell it still.

Share this post


Link to post
Share on other sites

I would agree with you that Audi has a lot of models that sell in very small numbers.  VW has not actually started buying TDI vehicles back yet, but several people have parked their TDI awaiting buy back and bought another ride.

The real story here I think is that Audi will not have the image or R and D dollars going forward, and Benz lead will increase dramatically. Audi is already pulling out of LeMans 24 Hour and other motorsport, and VW is cutting their motorsport budget dramatically.

Audi is doing very well with SUV's, in part because all three mainstream Euro luxury car makers crush the Asians in terms of SUV's

But I would expect Benz to be pulling ahead in the SUV market as well as Audi is able to spend less and less on R and D and development.

VW/Audi is nowhere near the bottom/end of the TDI scandal.

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  



  • Similar Content

    • By William Maley
      As if the Volkswagen Group needed more headaches, a new report says there's a bit of infighting between Audi and Porsche.
      German tabloid Bild reports that Porsche is seeking 200 million Euros (about $234 million) from Audi to cover costs from the diesel emission scandal. Reportedly, Porsche management delivered this claim in a letter to their counterparts at Audi. Bild doesn't mention any source, so take this report with a fair amount of salt.
      When reached for comment by Reuters, a Porsche spokesman said internal issues were not open for public discussion. An Audi spokesperson declined to comment.
      This dispute stems from Audi admitting back in November 2015 that its 3.0L TDI V6 was fitted with a defeat device. One of those models using the V6 was the Porsche Cayenne.
      Source: Bild, Reuters

      View full article
    • By William Maley
      As if the Volkswagen Group needed more headaches, a new report says there's a bit of infighting between Audi and Porsche.
      German tabloid Bild reports that Porsche is seeking 200 million Euros (about $234 million) from Audi to cover costs from the diesel emission scandal. Reportedly, Porsche management delivered this claim in a letter to their counterparts at Audi. Bild doesn't mention any source, so take this report with a fair amount of salt.
      When reached for comment by Reuters, a Porsche spokesman said internal issues were not open for public discussion. An Audi spokesperson declined to comment.
      This dispute stems from Audi admitting back in November 2015 that its 3.0L TDI V6 was fitted with a defeat device. One of those models using the V6 was the Porsche Cayenne.
      Source: Bild, Reuters
    • By William Maley
      Japan is a notorious market for American automakers to make a dent in. Ford called it quits last year, while GM sells a meager number of models; Cadillac sold 327 and Chevrolet moved 373 models last year. Critics say "nontariff barriers" are the key reason as to why Detroit hasn't been able to make any headway. Talk with people in Japan and it is a different story, there is still a perception of American models having poor quality and having to fork out a fair amount of cash to keep them maintained.
      But there is an exception. Jeep has been able to carve out a nice niche in Japan's marketplace. The brand is consistently in the top 10 of foreign automakers and sales have been climbing. 2017 is on track to be the eighth consecutive year of sales growth in the country. Through August, Jeep moved 6,344 models.
      But getting to this point took a lot of work and money.
      "We have to spend money and engineering hours to do it, but we think it's worth it," said FCA Japan CEO Pontus Haggstrom to Automotive News.
      "They are things that make our jobs harder and make it more expensive and time consuming to bring cars to Japan. But are they trade barriers? My honest opinion is, no. Are they excuses for why I can't sell or succeed in Japan? No."
      Jeep has been making efforts to make their models more appealing to Japanese customers.
      Tweaking drivetrains to qualify for Japan's eco-car incentives Offering right-hand drive models Equipping models with folding side mirrors and factory-installed Japanese navigation systems. Doubling their marketing budget since 2010 Refurbishing or redesigning more than 50 showrooms by 2018 The last one is important as previous Jeep dealers in the country were basically what you find in dealers in the U.S.
      "It's more about the brand and less about the origin," says Haggstrom.
      Jeep also has an ace up its sleeve that many automakers wished they had, brand equity.
      "The image of American cars as low-quality still persists here, even though a bit underserved. But Jeep has the most brand equity of any American brand. Japan shows it has a global following," said Christopher Richter, an auto analyst with CLSA Asia-Pacific Markets in Tokyo.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Japan is a notorious market for American automakers to make a dent in. Ford called it quits last year, while GM sells a meager number of models; Cadillac sold 327 and Chevrolet moved 373 models last year. Critics say "nontariff barriers" are the key reason as to why Detroit hasn't been able to make any headway. Talk with people in Japan and it is a different story, there is still a perception of American models having poor quality and having to fork out a fair amount of cash to keep them maintained.
      But there is an exception. Jeep has been able to carve out a nice niche in Japan's marketplace. The brand is consistently in the top 10 of foreign automakers and sales have been climbing. 2017 is on track to be the eighth consecutive year of sales growth in the country. Through August, Jeep moved 6,344 models.
      But getting to this point took a lot of work and money.
      "We have to spend money and engineering hours to do it, but we think it's worth it," said FCA Japan CEO Pontus Haggstrom to Automotive News.
      "They are things that make our jobs harder and make it more expensive and time consuming to bring cars to Japan. But are they trade barriers? My honest opinion is, no. Are they excuses for why I can't sell or succeed in Japan? No."
      Jeep has been making efforts to make their models more appealing to Japanese customers.
      Tweaking drivetrains to qualify for Japan's eco-car incentives Offering right-hand drive models Equipping models with folding side mirrors and factory-installed Japanese navigation systems. Doubling their marketing budget since 2010 Refurbishing or redesigning more than 50 showrooms by 2018 The last one is important as previous Jeep dealers in the country were basically what you find in dealers in the U.S.
      "It's more about the brand and less about the origin," says Haggstrom.
      Jeep also has an ace up its sleeve that many automakers wished they had, brand equity.
      "The image of American cars as low-quality still persists here, even though a bit underserved. But Jeep has the most brand equity of any American brand. Japan shows it has a global following," said Christopher Richter, an auto analyst with CLSA Asia-Pacific Markets in Tokyo.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Volkswagen of America - Up 33.2% (32,112 Vehicles Sold This Month, 252,456 Vehicles Sold This Year)
      Mitsubishi Motors North America - Up 17.2% (8,430 Vehicles Sold This Month, 79,195 Vehicles Sold This Year)
      Jaguar Land Rover North America - Up 17% (9,703 Vehicles Sold This Month, 84,709 Vehicles Sold This Year)
      Toyota Motor North America - Up 14.9% (226,632 Vehicles Sold This Month, 1,831,479 Vehicles Sold This Year)
      General Motors Co. - Up 11.9% (279,397 Vehicles Sold This Month, 2,195,502 Vehicles Sold This Year)
      Audi of America - Up 9.6% (19,308 Vehicles Sold This Month, 160,914 Vehicles Sold This Year)
      Nissan North America - Up 9.5% (139,932 Vehicles Sold This Month, 1,196,241 Vehicles Sold This Year)
      Ford Motor Company -  Up 8.7% (222,248 Vehicles Sold This Month, 1,933,459 Vehicles Sold This Year)
      American Honda Motor Co. - Up 6.8% (142,722 Vehicles Sold This Month, 1,231,603 Vehicles Sold This Year)
      Kia Motors America - Up 6.6% (52,468 Vehicles Sold This Month, 457,930 Vehicles Sold This Year)
      Mazda North American Operations - Up 3.4% (25,738 Vehicles Sold This Month, 220,297 Vehicles Sold This Year)
      Subaru of America, Inc. - Up 0.4% (55,120 Vehicles Sold This Month, 478,848 Vehicles Sold This Year)
      BMW Group U.S. - Down 0.4% (29,307 Vehicles Sold This Month, 254,962 Vehicles Sold This Year)
      Mercedes-Benz USA - Down 2.2% (32,337 Vehicles Sold This Month, 270,112 Vehicles Sold This Year)
      FCA US LLC - Down 10% (174,266 Vehicles Sold This Month, 1,579,138 Vehicles Sold This Year)
      Hyundai Motor America - Down 14% (57,007 Vehicles Sold This Month, 511,740 Vehicles Sold This Year)

      Maserati North America, Inc. - 
      Porsche Cars North America, Inc. - 
      Volvo Cars of North America, LLC - 

      Brands:
      Acura - Down 2.8% (12,946 Vehicles Sold This Month, 114,126 Vehicles Sold This Year)
      Alfa Romeo - Up 2,993% (1,268 Vehicles Sold This Month, 7,352 Vehicles Sold This Year)
      Audi - Up 9.6% (19,308 Vehicles Sold This Month, 160,914 Vehicles Sold This Year)
      BMW - Up 0.7% (25,571 Vehicles Sold This Month, 220,175 Vehicles Sold This Year)
      Buick - Down 20% (16,137 Vehicles Sold This Month, 159,830 Vehicles Sold This Year)
      Cadillac - Up 1.1% (15,530 Vehicles Sold This Month, 113,846 Vehicles Sold This Year)
      Chevrolet - Up 17.4% (199,801 Vehicles Sold This Month, 1,516,192 Vehicles Sold This Year)
      Chrysler - Down 16% (15,759 Vehicles Sold This Month, 143,809 Vehicles Sold This Year)
      Dodge - Down 30% (29,938 Vehicles Sold This Month, 365,790 Vehicles Sold This Year)
      Fiat - Down 24% (2,206 Vehicles Sold This Month, 21,252 Vehicles Sold This Year)
      Ford - Up 9.1% (213,446 Vehicles Sold This Month, 1,850,737 Vehicles Sold This Year)
      Genesis - Up 43.5% (1,736 Vehicles Sold This Month, 15,102 Vehicles Sold This Year)
      GMC - Up 9.4% (47,329 Vehicles Sold This Month, 405,634 Vehicles Sold This Year)
      Honda - Up 7.4% (129,776 Vehicles Sold This Month, 1,117,477 Vehicles Sold This Year)
      Hyundai - Down 15.49% (55,271 Vehicles Sold This Month, 496,638 Vehicles Sold This Year)
      Infiniti - Up 11.7% (12,745 Vehicles Sold This Month, 113,714 Vehicles Sold This Year)
      Jaguar - Up 24% (3,296 Vehicles Sold This Month, 30,228 Vehicles Sold This Year)
      Jeep - Down 4% (73,409 Vehicles Sold This Month, 622,242 Vehicles Sold This Year)
      Kia - Up 6.6% (52,468 Vehicles Sold This Month, 457,930 Vehicles Sold This Year)
      Land Rover - Up 14% (6,407 Vehicles Sold This Month, 54,481 Vehicles Sold This Year)
      Lexus - Up 1.5% (26,196 Vehicles Sold This Month, 219,659 Vehicles Sold This Year)
      Lincoln - Up 0.1% (8,802 Vehicles Sold This Month, 82,722 Vehicles Sold This Year)
      Maserati - 
      Mazda - Up 3.4% (25,738 Vehicles Sold This Month, 220,297 Vehicles Sold This Year)
      Mercedes-Benz - Down 1.7% (29,008 Vehicles Sold This Month, 242,250 Vehicles Sold This Year)
      MINI - Down 7.2% (3.736 Vehicles Sold This Month, 34,787 Vehicles Sold This Year)
      Mitsubishi - Up 17.2% (8,430 Vehicles Sold This Month, 79,195 Vehicles Sold This Year)
      Nissan - Up 9.3% (127,187 Vehicles Sold This Month, 1,082,527 Vehicles Sold This Year)
      Porsche - 
      Ram Trucks - 0% (51,686 Vehicles Sold This Month, 418,693 Vehicles Sold This Year)
      Smart - Down 60.2% (241 Vehicles Sold This Month, 2,635 Vehicles Sold This Year)
      Subaru - Up 0.4% (55,120 Vehicles Sold This Month, 478,848 Vehicles Sold This Year)
      Toyota - Up 16.9% (200,436 Vehicles Sold This Month, 1,611,820 Vehicles Sold This Year)
      Volkswagen - Up 33.2% (32,112 Vehicles Sold This Month, 252,456 Vehicles Sold This Year)
      Volvo - 
      *Mercedes-Benz's sales numbers include Mercedes-Benz vans.
  • My Clubs

  • Who's Online (See full list)