Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

Sign in to follow this  
William Maley

October 2016: Audi of America

Recommended Posts

Audi of America sets new October record on SUV strength and sedan demand

November 01, 2016 | HERNDON, Virginia

  • Record sales streak extends to 70 consecutive months
  • Q3 sales more than doubled in October
  • A4 sedan bucks industry trend, with 33 percent gain

Audi of America said its October sales increased 0.1 percent to 17,721 deliveries. The all-new A4 and Q7 led the gains and the Q3 continued to attract new consumers to the brand.

October 2016 marks the 70th consecutive month of record sales for Audi of America. Year-to-date sales have risen 2.9 percent to 169,900, as the brand remains on pace to top last year’s record sales in advance of its largest new-product cadence over the next three years.

Sales of Audi SUV models remained steady with an 8.4 percent increase over last October and a 17 percent increase year-to-date. The A4 sedan bolstered October results, posting sales of 3,864 vehicles, countering a trend in the U.S. market away from sedans.

“We are well-positioned going into the holidays and our upcoming Season of Audi sales event,” said Mark Del Rosso, chief operating officer, Audi of America. “Thanks to the enthusiasm of our dealers and the success of our product strategy, 2016 should go down as another record year. The new A4 and Q7 are helping us win in the face of a tightening premium market and position us well for continued growth in 2017.”

The Q5 remained the brand’s volume SUV, with 3,772 vehicles sold. Sales of the Q3 SUV rose to 1,944, a 119 percent gain from last October and sales of the new Q7 rose 33 percent to 2,798.

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Oct '16 Actual

Oct '15 Actual

Yr/Yr % change

Oct '16 YTD  Actual

Oct '15 YTD Actual

Yr/Yr % change

A3

1,708

2,732

-37.5%

26,571

29,704

-10.5%

A4

3,864

2,896

33.4%

27,535

23,423

17.6%

A5

609

845

-27.9%

7,281

10,657

-31.7%

A6

1,429

1,740

-17.9%

15,138

18,812

-19.5%

A7

583

736

-20.8%

5,171

6,244

-17.2%

A8

354

385

-8.1%

3,305

4,202

-21.3%

allroad

312

260

20.0%

1,718

2,263

-24.1%

Q5

3,772

4,863

-22.4%

38,967

41,429

-5.9%

Q7

2,798

2,106

32.9%

24,683

16,527

49.3%

Q3

1,944

887

119.2%

16,388

10,619

54.3%

R8

61

17

258.8%

591

470

25.7%

TT

287

233

23.2%

2,552

753

238.9%

Total Audi Sales

17,721

17,700

0.1%

169,900

165,103

2.9%

Total CPO Sales

3,689

4,061

-9.2%

38,218

40,828

-6.4%

 

Share this post


Link to post
Share on other sites

70 consecutive months of sales gains!!!!!  Unbelievable performance by Audi!  This is the best ever sales and marketing team of all time, ever in the history of the world, bar none.

 

No doubt they were selling A4's at $10k off sticker the last week of the month or at $299 a month leases with no money down, or selling A4's to previous Jetta TDI owners that VW "bought back" their cars.  Anything to squeak out an extra 100 sales to top last year's number.

 

When you look at this brand none of these cars sell great, the A4 and Q5 do okay, because they are in the heart of the entry lux segment but others in the segment double their numbers.  The A6, A7 and A8 combined got outsold by the S-class.  True story the S-class in September and October has sold more units than the A8 all year, and the A8 is $25,000 cheaper.  Why even keep trying with the A8, it is over, you lost Audi, give up.  They could sell A8s for $49,995 and the S-class would outsell it, they could do buy an A8 get one free and count both as sales and the S-class would outsell it still.

Share this post


Link to post
Share on other sites

I would agree with you that Audi has a lot of models that sell in very small numbers.  VW has not actually started buying TDI vehicles back yet, but several people have parked their TDI awaiting buy back and bought another ride.

The real story here I think is that Audi will not have the image or R and D dollars going forward, and Benz lead will increase dramatically. Audi is already pulling out of LeMans 24 Hour and other motorsport, and VW is cutting their motorsport budget dramatically.

Audi is doing very well with SUV's, in part because all three mainstream Euro luxury car makers crush the Asians in terms of SUV's

But I would expect Benz to be pulling ahead in the SUV market as well as Audi is able to spend less and less on R and D and development.

VW/Audi is nowhere near the bottom/end of the TDI scandal.

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  



  • Similar Content

    • By William Maley
      Subaru has been on a roll in the U.S. with 79 months of steady month-over-month growth. But Subaru wants to spread that success to other markets and has a new five-year to try an achieve this.
      Today in Tokyo, Newly appointed Subaru President Tomomi Nakamura unveiled the plan known as STEP - speed, trust, engagement, and peace of mind.
      "The automotive industry is now in a tumultuous time. Subaru’s fast growth in recent years has come to highlight our challenges. The question is how we, as a small-scale company, will be able to survive in this big-changing area," said Nakamura.
      Subaru wants to increase global sales from the 1.1 million vehicles it expects to sell in the current fiscal year to 1.3 million vehicles in the fiscal year on March 31, 2026. To do this, Subaru is planning to launch a number of new products including a hybrid and a "global strategic SUV" in the early 2020s. Furthermore, Subaru will evolving their "Dynamic X Solid design language into a "bolder" expression" and "enhancing sporty models."
      On the technology front, Subaru is planning to offer Level 2 autonomous capability (i.e. Cadillac Super Cruise and Tesla's Autopilot) around 2020 and higher levels by 2024. It is also planning to offer some sort of connectivity in "80 percent of new vehicles in major markets" by 2022.
      STEP will also be focusing on regaining trust in Subaru's home market. Last year, Subaru admitted that it had uncertified workers carrying out tests on new cars for Japan for decades. Early this year, the scandal got worse as Subaru revealed that inspectors falsified fuel economy and emission data. It led Japan's transportation ministry to reprimand Subaru and 417,288 vehicles to be recalled in the country.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Subaru has been on a roll in the U.S. with 79 months of steady month-over-month growth. But Subaru wants to spread that success to other markets and has a new five-year to try an achieve this.
      Today in Tokyo, Newly appointed Subaru President Tomomi Nakamura unveiled the plan known as STEP - speed, trust, engagement, and peace of mind.
      "The automotive industry is now in a tumultuous time. Subaru’s fast growth in recent years has come to highlight our challenges. The question is how we, as a small-scale company, will be able to survive in this big-changing area," said Nakamura.
      Subaru wants to increase global sales from the 1.1 million vehicles it expects to sell in the current fiscal year to 1.3 million vehicles in the fiscal year on March 31, 2026. To do this, Subaru is planning to launch a number of new products including a hybrid and a "global strategic SUV" in the early 2020s. Furthermore, Subaru will evolving their "Dynamic X Solid design language into a "bolder" expression" and "enhancing sporty models."
      On the technology front, Subaru is planning to offer Level 2 autonomous capability (i.e. Cadillac Super Cruise and Tesla's Autopilot) around 2020 and higher levels by 2024. It is also planning to offer some sort of connectivity in "80 percent of new vehicles in major markets" by 2022.
      STEP will also be focusing on regaining trust in Subaru's home market. Last year, Subaru admitted that it had uncertified workers carrying out tests on new cars for Japan for decades. Early this year, the scandal got worse as Subaru revealed that inspectors falsified fuel economy and emission data. It led Japan's transportation ministry to reprimand Subaru and 417,288 vehicles to be recalled in the country.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Companies (Quarterly):
      General Motors Co. - Up 4.6% (758,376 Vehicles Sold This Quarter, 1,474,170 Vehicles Sold This Year)
      Companies (Monthly):
      Mitsubishi Motors North America - Up 46.2% (11,149 Vehicles Sold This Month, 67,327 Vehicles Sold This Year)
      Mazda North American Operations - Up 20.4% (26,893 Vehicles Sold This Month, 163,924 Vehicles Sold This Year)
      Hyundai Motor America - Up 18% (63,256 Vehicles Sold This Month, 327,786 Vehicles Sold This Year)
      Subaru of America, Inc. - Up 15% (59,841 Vehicles Sold This Month, 322,860 Vehicles Sold This Year)
      Porsche Cars North America, Inc. - Up 8.3% (4,892 Vehicles Sold This Month, 29,421 Vehicles Sold This Year)
      FCA US LLC - Up 8% (202,264 Vehicles Sold This Month, 1,115,476 Vehicles Sold This Year)
      Jaguar Land Rover North America - Up 7.2% (9,335 Vehicles Sold This Month, 59,566 Vehicles Sold This Year)
      Volkswagen of America - Up 5.7% (28,941 Vehicles Sold This Month, 172,898 Vehicles Sold This Year)
      American Honda Motor Co. - Up 4.8% (146,563 Vehicles Sold This Month, 787,824 Vehicles Sold This Year)
      Toyota Motor North America - Up 3.6% (209,602 Vehicles Sold This Month, 1,189,312 Vehicles Sold This Year)
      Ford Motor Company -  Up 1.2% (230,635 Vehicles Sold This Month, 1,277,691 Vehicles Sold This Year)
      Nissan Group - Up 1.2% (145,096 Vehicles Sold This Month, 780,695 Vehicles Sold This Year)
      Kia Motors America - Up 0.8% (56,571 Vehicles Sold This Month, 293,563 Vehicles Sold This Year)
      BMW Group U.S. - Up 0.5% (33,553 Vehicles Sold This Month, 176,022 Vehicles Sold This Year)
      Audi of America - Up 0.3% (19,741 Vehicles Sold This Month, 107,942 Vehicles Sold This Year)
      Mercedes-Benz USA - Down 9.9% (29,125 Vehicles Sold This Month, 176,408 Vehicles Sold This Year)

      Volvo Cars of North America, LLC - 

      Brands (Quarterly):
      Buick - Down 12% (52,891 Vehicles Sold This Quarter, 109,695 Vehicles Sold This Year)
      Cadillac - Up 3% (39,222 Vehicles Sold This Quarter, 75,949 Vehicles Sold This Year)
      Chevrolet - Up 6.2% (528,100 Vehicles Sold This Quarter, 1,019,019 Vehicles Sold This Year)
      GMC - Up 6.6% (138,163 Vehicles Sold This Quarter, 269,507 Vehicles Sold This Year)

      Brands (Monthly):
      Acura - Up 3.5% (14,532 Vehicles Sold This Quarter, 75,949 Vehicles Sold This Year)
      Alfa Romeo - Up 121% (2,249 Vehicles Sold This Month, 12,265 Vehicles Sold This Year)
      Audi - Up 0.3% (19,741 Vehicles Sold This Month, 107,942 Vehicles Sold This Year)
      BMW - Up 1.5% (29,407 Vehicles Sold This Month, 153,386 Vehicles Sold This Year)
      Chrysler - Down 32% (13,484 Vehicles Sold This Month, 72,653 Vehicles Sold This Year)
      Dodge - Up 9% (46,387 Vehicles Sold This Month, 250,933 Vehicles Sold This Year)
      Fiat - Down 36% (1,426 Vehicles Sold This Month, 8,285 Vehicles Sold This Year)
      Ford - Up 1.1% (221,101 Vehicles Sold This Month, 1,227,422 Vehicles Sold This Year)
      Genesis - Down 50.7% (796 Vehicles Sold This Month, 7,262 Vehicles Sold This Year)
      Honda - Up 5% (132,031 Vehicles Sold This Quarter, 715,141 Vehicles Sold This Year)
      Hyundai - Up 19.6% (64,052 Vehicles Sold This Month, 335,048 Vehicles Sold This Year)
      Infiniti - Down 12.8% (10,698 Vehicles Sold This Month, 72,170 Vehicles Sold This Year)
      Jaguar - Down 20.1% (2,353 Vehicles Sold This Month, 14,787 Vehicles Sold This Year)
      Jeep - Up 19% (86,989 Vehicles Sold This Month, 495,022 Vehicles Sold This Year)
      Kia - Up 0.8% (56,571 Vehicles Sold This Month, 293,563 Vehicles Sold This Year)
      Land Rover - Up 21.2% (6,982 Vehicles Sold This Month, 44,779 Vehicles Sold This Year)
      Lexus - Down 2.6% (23,750 Vehicles Sold This Month, 135,000 Vehicles Sold This Year)
      Lincoln - Up 2.8% (9,534 Vehicles Sold This Month, 50,269 Vehicles Sold This Year)
      Mazda - Up 20.4% (26,893 Vehicles Sold This Month, 163,924 Vehicles Sold This Year)
      Mercedes-Benz - Down 9.7% (26,191 Vehicles Sold This Month, 158,848 Vehicles Sold This Year)
      Mercedes-Benz Vans - Down 9.7% (2,808 Vehicles Sold This Month, 16,910 Vehicles Sold This Year)
      MINI - Down 6% (4,146 Vehicles Sold This Month, 22,636 Vehicles Sold This Year)
      Mitsubishi - Up 46.2% (11,149 Vehicles Sold This Month, 67,327 Vehicles Sold This Year)
      Nissan - Up 2.5% (134,398 Vehicles Sold This Month, 708,525 Vehicles Sold This Year)
      Porsche - Up 8.3% (4,892 Vehicles Sold This Month, 29,421 Vehicles Sold This Year)
      Ram Trucks - Up 6% (51,729 Vehicles Sold This Month, 260,341 Vehicles Sold This Year)
      Smart - Down 44.2% (126 Vehicles Sold This Month, 650 Vehicles Sold This Year)
      Subaru - Up 15% (59,841 Vehicles Sold This Month, 322,860 Vehicles Sold This Year)
      Toyota - Up 4.4% (185,852 Vehicles Sold This Month, 1,04,312 Vehicles Sold This Year)
      Volkswagen - Up 5.7% (28,941 Vehicles Sold This Month, 172,898 Vehicles Sold This Year)
      Volvo - 

      View full article
    • By William Maley
      Companies (Quarterly):
      General Motors Co. - Up 4.6% (758,376 Vehicles Sold This Quarter, 1,474,170 Vehicles Sold This Year)
      Companies (Monthly):
      Mitsubishi Motors North America - Up 46.2% (11,149 Vehicles Sold This Month, 67,327 Vehicles Sold This Year)
      Mazda North American Operations - Up 20.4% (26,893 Vehicles Sold This Month, 163,924 Vehicles Sold This Year)
      Hyundai Motor America - Up 18% (63,256 Vehicles Sold This Month, 327,786 Vehicles Sold This Year)
      Subaru of America, Inc. - Up 15% (59,841 Vehicles Sold This Month, 322,860 Vehicles Sold This Year)
      Porsche Cars North America, Inc. - Up 8.3% (4,892 Vehicles Sold This Month, 29,421 Vehicles Sold This Year)
      FCA US LLC - Up 8% (202,264 Vehicles Sold This Month, 1,115,476 Vehicles Sold This Year)
      Jaguar Land Rover North America - Up 7.2% (9,335 Vehicles Sold This Month, 59,566 Vehicles Sold This Year)
      Volkswagen of America - Up 5.7% (28,941 Vehicles Sold This Month, 172,898 Vehicles Sold This Year)
      American Honda Motor Co. - Up 4.8% (146,563 Vehicles Sold This Month, 787,824 Vehicles Sold This Year)
      Toyota Motor North America - Up 3.6% (209,602 Vehicles Sold This Month, 1,189,312 Vehicles Sold This Year)
      Ford Motor Company -  Up 1.2% (230,635 Vehicles Sold This Month, 1,277,691 Vehicles Sold This Year)
      Nissan Group - Up 1.2% (145,096 Vehicles Sold This Month, 780,695 Vehicles Sold This Year)
      Kia Motors America - Up 0.8% (56,571 Vehicles Sold This Month, 293,563 Vehicles Sold This Year)
      BMW Group U.S. - Up 0.5% (33,553 Vehicles Sold This Month, 176,022 Vehicles Sold This Year)
      Audi of America - Up 0.3% (19,741 Vehicles Sold This Month, 107,942 Vehicles Sold This Year)
      Mercedes-Benz USA - Down 9.9% (29,125 Vehicles Sold This Month, 176,408 Vehicles Sold This Year)

      Volvo Cars of North America, LLC - 

      Brands (Quarterly):
      Buick - Down 12% (52,891 Vehicles Sold This Quarter, 109,695 Vehicles Sold This Year)
      Cadillac - Up 3% (39,222 Vehicles Sold This Quarter, 75,949 Vehicles Sold This Year)
      Chevrolet - Up 6.2% (528,100 Vehicles Sold This Quarter, 1,019,019 Vehicles Sold This Year)
      GMC - Up 6.6% (138,163 Vehicles Sold This Quarter, 269,507 Vehicles Sold This Year)

      Brands (Monthly):
      Acura - Up 3.5% (14,532 Vehicles Sold This Quarter, 75,949 Vehicles Sold This Year)
      Alfa Romeo - Up 121% (2,249 Vehicles Sold This Month, 12,265 Vehicles Sold This Year)
      Audi - Up 0.3% (19,741 Vehicles Sold This Month, 107,942 Vehicles Sold This Year)
      BMW - Up 1.5% (29,407 Vehicles Sold This Month, 153,386 Vehicles Sold This Year)
      Chrysler - Down 32% (13,484 Vehicles Sold This Month, 72,653 Vehicles Sold This Year)
      Dodge - Up 9% (46,387 Vehicles Sold This Month, 250,933 Vehicles Sold This Year)
      Fiat - Down 36% (1,426 Vehicles Sold This Month, 8,285 Vehicles Sold This Year)
      Ford - Up 1.1% (221,101 Vehicles Sold This Month, 1,227,422 Vehicles Sold This Year)
      Genesis - Down 50.7% (796 Vehicles Sold This Month, 7,262 Vehicles Sold This Year)
      Honda - Up 5% (132,031 Vehicles Sold This Quarter, 715,141 Vehicles Sold This Year)
      Hyundai - Up 19.6% (64,052 Vehicles Sold This Month, 335,048 Vehicles Sold This Year)
      Infiniti - Down 12.8% (10,698 Vehicles Sold This Month, 72,170 Vehicles Sold This Year)
      Jaguar - Down 20.1% (2,353 Vehicles Sold This Month, 14,787 Vehicles Sold This Year)
      Jeep - Up 19% (86,989 Vehicles Sold This Month, 495,022 Vehicles Sold This Year)
      Kia - Up 0.8% (56,571 Vehicles Sold This Month, 293,563 Vehicles Sold This Year)
      Land Rover - Up 21.2% (6,982 Vehicles Sold This Month, 44,779 Vehicles Sold This Year)
      Lexus - Down 2.6% (23,750 Vehicles Sold This Month, 135,000 Vehicles Sold This Year)
      Lincoln - Up 2.8% (9,534 Vehicles Sold This Month, 50,269 Vehicles Sold This Year)
      Mazda - Up 20.4% (26,893 Vehicles Sold This Month, 163,924 Vehicles Sold This Year)
      Mercedes-Benz - Down 9.7% (26,191 Vehicles Sold This Month, 158,848 Vehicles Sold This Year)
      Mercedes-Benz Vans - Down 9.7% (2,808 Vehicles Sold This Month, 16,910 Vehicles Sold This Year)
      MINI - Down 6% (4,146 Vehicles Sold This Month, 22,636 Vehicles Sold This Year)
      Mitsubishi - Up 46.2% (11,149 Vehicles Sold This Month, 67,327 Vehicles Sold This Year)
      Nissan - Up 2.5% (134,398 Vehicles Sold This Month, 708,525 Vehicles Sold This Year)
      Porsche - Up 8.3% (4,892 Vehicles Sold This Month, 29,421 Vehicles Sold This Year)
      Ram Trucks - Up 6% (51,729 Vehicles Sold This Month, 260,341 Vehicles Sold This Year)
      Smart - Down 44.2% (126 Vehicles Sold This Month, 650 Vehicles Sold This Year)
      Subaru - Up 15% (59,841 Vehicles Sold This Month, 322,860 Vehicles Sold This Year)
      Toyota - Up 4.4% (185,852 Vehicles Sold This Month, 1,04,312 Vehicles Sold This Year)
      Volkswagen - Up 5.7% (28,941 Vehicles Sold This Month, 172,898 Vehicles Sold This Year)
      Volvo - 
    • By William Maley
      BMW Group U.S. Reports June 2018 Sales.
      BMW Group sales increase 0.5 percent in June 2018. BMW brand sales increase 1.5 percent. MINI brand sales decrease 6 percent. BMW Group electrified vehicle sales accounted for 7 percent of total U.S. sales in June 2018. Woodcliff Lake, NJ – July 3, 2018… Sales of BMW Group vehicles (BMW and MINI brands combined) in the U.S. increased 0.5 percent in June 2018 compared to the same month last year.  Year to date, BMW Group sales total 176,022 vehicles, an increase of 2.8 percent over the 171,291 vehicles sold in the first six months of 2017. 
      “The first half of 2018 turned out stronger than many expected with June marking the eighth straight month of sales gains for BMW,” said Bernhard Kuhnt, President and CEO, BMW of North America.  “We are especially excited about the second half of the year as the new BMW X4 is now making its way into the market and the new, fourth-generation BMW X5 is about to begin production at our U.S. plant in Spartanburg, South Carolina. The BMW X models continue to be a great success story, accounting for 53% of our U.S. sales in June with even better results ahead.” 
      BMW Brand Sales
      Sales of BMW brand vehicles increased 1.5 percent in June 2018 for a total of 29,407 compared to 28,962 vehicles sold in June 2017. Year-to-date, the BMW brand is up 2.9 percent on sales of 153,386 vehicles compared to 149,086 sold in the first six months of 2017.
      BMW’s lineup of Sports Activity Vehicles accounted for 53 percent of BMW brand sales in June 2018.  Most notably, the first-ever BMW X2 had its best sales month since its March launch (2,150 vehicles), sales of the BMW X5 remained strong (4,355 vehicles) and the BMW X3 had its biggest sales month of 2018 (5,366 vehicles, up 50.5 percent over June 2017).
      MINI Brand Sales
      For June, MINI USA reported 4,146 vehicles sold, a decrease of 6 percent from the 4,410 sold in the same month a year ago.  MINI sales in June were led by the MINI Countryman (1,471 vehicles).  Year to date, MINI sales remain up 1.9 percent. 
      BMW Group Electrified Vehicle Sales
      BMW Group in the U.S. (BMW and MINI combined) sales of electric and plug-in hybrid electric vehicles totaled 2,253 in June 2018, an increase of 20.2 percent from the 1,874 sold in the same month a year ago.  BMW Group electrified vehicles accounted for 7 percent of U.S. sales in June 2018.
      BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e, BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.

  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.