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William Maley

December 2016: Subaru of America, Inc.

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Subaru Of America, Inc. Announces December 2016 As Best Ever Sales Month; Sets Eighth Consecutive Yearly Sales Record

  • Subaru sets a new all-time sales record of 615,132 vehicles; up 5.6 percent over 2015
  • Record December - monthly sales increase 12.3 percent over December 2015
  • 61 consecutive months of yearly month-over-month growth
  • Best December ever for Outback, Crosstrek, Forester and Legacy
  • Best month ever for Outback and Crosstrek
  • 5 consecutive months of more than 15,000 Outbacks sold
  • Outback sells over 20,000 units; first Subaru model ever to do so

Cherry Hill, N.J. -  Subaru of America, Inc. today reported record-breaking sales of 615,132 vehicles for the 2016 calendar year; an increase of 5.6 percent over the previous annual record of 582,675 vehicles set in 2015. This is the eighth consecutive year of sales records for Subaru of America and ninth consecutive year of sales increases.  

The December sales total of 63,177 vehicles marks the company’s best-ever sales month, eclipsing the previous best month of August 2016 (60,418). December also marks the sixth consecutive month of 50,000+ vehicle sales for the company which continues to outpace the industry. 

Many of the company’s current models contributed to its sales success in 2016. The Forester, Legacy, Outback and Crosstrek sales were notably strong as each carline achieved new annual sales records. The Forester and Outback mid-size CUVs finished the year with sales of 178,593 and 182,898, up 1.9 percent and 20.1 percent, respectively. The small CUV entrant, Crosstrek, added 95,677 sales to the year-end total, while the Legacy sedan achieved 65,306 sales in 2016. The Impreza, all-new for 2017, added 55,238 annual sales. On the performance side, the company’s WRX and STI models achieved annual sales of 33,279.

“We are thrilled to close 2016 with our eighth consecutive sales record for Subaru,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We would like to thank all of our retailers for their continued commitment in making these record-breaking sales results possible and we look forward to making 2017 our next record year.”
“December represented the best month ever for Subaru of America, topping off the best year in the company’s history, in both sales and market share,” said Jeff Walters, senior vice president of sales. “Subaru is well positioned to continue its success into 2017,” added Walters.

Carline Dec-16 Dec-15 % Chg Dec-16 Dec-15 % Chg
Forester 18,015 16,797 7.3% 178,593 175,192 1.9%
Impreza 5,126 6,059 -15.4% 55,238 66,785 -17.3%
WRX/STI 2,938 3,089 -4.9% 33,279 33,734 -1.4%
Legacy 5,960 5,759 3.5% 65,306 60,447 8.0%
Outback 20,695 16,067 28.8% 182,898 152,294 20.1%
BRZ 214 413 -48.2% 4,141 5,296 -21.8%
Crosstrek 10,229 8,090 26.4% 95,677 88,927 7.6%
TOTAL 63,177 56,274 12.3% 615,132 582,675 5.6%

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