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William Maley

January 2017: Mazda North American Operations

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Mazda Reports Best January Sales Since 2012

  • Mazda CX-5 Posts Record Month

IRVINE, Calif., Feb. 1, 2017 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported January U.S. sales of 21,698 vehicles, representing an increase of 10.1 percent versus January of last year, and the best January sales month in five years. Solid sales performance across the lineup was headlined by consumers' continued strong desire for crossover SUVs.

Key January sales notes:

  • The Mazda CX-5 posted its best-ever January with 8,068 vehicles sold, showing continued momentum leading up to the on-sale date of the all-new 2017 model later this Spring. This number represents an increase of 14.2 percent year-over-year (YOY).
  • The Mazda CX-9 posted an increase of 210.7 percent YOY, with 1,591 vehicles sold.
  • Mazda's CX crossover SUV sales—including the CX-3, CX-5 and CX-9—were up 21.1 percent YOY with 10,843 sold. Of the total CX-line sales, 60 percent of vehicles were equipped with i-ACTIV All-Wheel Drive.
  • Sales of the Mazda6 started the year off strong, posting a 28.3 percent increase YOY with 3,300 vehicles sold.
  • Even with much of the U.S. experiencing winter weather, popularity of the MX-5 Miata continues with 929 vehicles sold. This number represents an increase of 65.9 percent YOY. Sales totals for the MX-5 include both the MX-5 soft top and MX-5 RF.

Mazda Motor de Mexico (MMdM) reported January sales of 4,759 vehicles, down 18.6 percent versus January of last year.

 

Month-To-Date

 

Year-To-Date

 
                   
 

January

January

%

% MTD

 

January

January

%

% YTD

 

2017

2016

Change

DSR

 

2017

2016

Change

DSR

 
                     

Mazda2

-

-

N/A

N/A

 

-

-

N/A

N/A

 

Mazda3

6,623

7,551

(12.3)%

(12.3)%

 

6,623

7,551

(12.3)%

(12.6)%

 

Mazda5

3

70

(95.7)%

(95.7)%

 

3

70

(95.7)%

(95.7)%

 

Mazda6

3,300

2,572

28.3%

28.3%

 

3,300

2,572

28.3%

27.9%

 

MX-5 Miata

929

560

65.9%

65.9%

 

929

560

65.9%

65.4%

 

CX-3

1,184

1,376

(14.0)%

(14.0)%

 

1,184

1,376

(14.0)%

(14.2)%

 

CX-5

8,068

7,063

14.2%

14.2%

 

8,068

7,063

14.2%

13.9%

 

CX-9

1,591

512

210.7%

210.7%

 

1,591

512

210.7%

209.7%

 
                     

Total Vehicles

                   
                     

CARS

10,855

10,753

0.9%

0.9%

 

10,855

10,753

0.9%

0.6%

 

TRUCKS

10,843

8,951

21.1%

21.1%

 

10,843

8,951

21.1%

20.7%

 
                     

TOTAL

21,698

19,704

10.1%

10.1%

 

21,698

19,704

10.1%

9.8%

 
                     
                     

Selling Days

24

24

     

306

305

     
                     
                     

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    • By William Maley
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