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Honda Clarity Kicks Advertising into High Gear!

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G. David Felt - Staff Writer Alternative Energy - www.cheersandgears.com

Honda Clarity Kicks Advertising into High Gear!

While on YouTube I discovered a whole new crop of videos to help sell the Honda Clarity Hydrogen auto. Interesting that they went again to PES a video man that has a reputation for stop motion commercials. This time they went with kids singing and the heads one has to figure represent the hydrogen molecules in the tank. Honda YouTube

Additional commercials also made by PES for Honda's big push of the Clarity Hydrogen auto:

As one follows the links from YouTube for the Honda Clarity it is amazing to see all the other videos too such as the one below on how a fuel cell works.

As I learned from the RoadShow video, the Clarity is in essence an EV with a Hydrogen Generator to give you a 366 mile range. What I was surprised by is that both the Toyota Mirai and this clarity are lease only auto's with a stated value of $60,000 more or less and free hydrogen for the first 3 years.

Makes one wonder WHY, WHY would you want such an UGLY auto with such a high monthly lease cost when there are far better options out there. I love my alternative auto's and EV's are rocking it more and more, so for an energy upside down auto, do we really need these?

One Positive is that this is the first time I actually like the dash and the tablet interface for the auto with proper sized buttons to control everything else.

Want to know more about Hydrogen Auto's, this is a great video that covers what some think is the future for the auto industry.

 

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      Interior Design and Packaging
      Passport's modern and sophisticated interior design offers ample space for five people and provides class-leading passenger volume of 115.9 cu.-ft. and best-in-class total interior volume of 157.1 cu.-ft. From Sport to Elite trims, Passport features high-quality interior appointments including attractive and durable cloth on Sport or perforated leather on EX-L, Touring and Elite trims, a blackout headliner, and generous use of soft-touch surfaces on the dash and doors.
      Passport's interior also offers class-leading utility. Behind the second row of seats is a cargo area generously sized for weekend camping trips or excursions to the home improvement store, with 41.2 cu. ft. of space, expandable to 77.9 cu. ft. with the second row folded flat, which is more than enough to accommodate mountain bikes or a week's worth of camping gear. From the cargo area, the second-row seatbacks fold with the push of a button, and Passport's main cargo floor is reversible between carpeted and easy-to-clean hard plastic surfaces. Passport features class-leading underfloor storage, with 2.5 cu. ft. of easily accessible compartmented storage, which can be accessorized with removable washable bins, including a custom bin for storing the available accessory trailer hitch receiver.
      There's also plenty of space for small stuff. Passport offers generous storage space for front seat passengers, including a huge center console bin between the front seats with a rolling cover that serves as a tray when closed. Additional storage is found in the doors and ahead of the push-button gear selector.
      Technology
      Packed with available modern amenities such as an audio and connectivity system with Apple CarPlay® and Android Auto™ integration and a digital driver's meter, Passport delivers all the modern technology that today's SUV buyers demand.
      Passport Sport trim comes standard with a 215-watt audio system with a 5-inch display monitor and 6 speakers, plus a subwoofer. Passport EX-L, Touring and Elite trims feature Honda's 8-inch Display Audio touchscreen system with Apple CarPlay® and Android Auto™ smartphone integration and manual power/volume knob. The Display Audio system uses gestures common to smartphones and tablets, such as swipe, tap and pinch, to control the vehicle's audio system, display settings and other advanced features. Intuitive and easy to use, with a simplified menu structure, it also offers customizable shortcuts for commonly used features and customizable app locations. Passport Touring and Elite trims come with a 590-watt 10-speaker premium audio system.
      Passport's instrument cluster uses a 7-inch Thin Film Transistor (TFT) screen with a wide range of information content. In addition to displaying typical vehicle functions such as vehicle speed and RPM, the full-color digital meter includes a Multi-Information Display (MID) with customizable features, such as audio system information, a detailed trip computer, phone information, and turn-by-turn route guidance on Passport models equipped with navigation. Drivers navigate the new TFT using steering wheel controls designed for intuitive operation, such as Bluetooth® phone buttons that are more easily distinguished by touch.
      Touring and Elite trims of Passport provide 4G LTE in-vehicle Wi-Fi TCU that can supporting up to seven devices and a free 90-day/3GB trial period AT&T data plan. The TCU is key to Passport's support of numerous HondaLink® cloud-based services. Using an app, owners can keep track of maintenance and even book appointments, remember their Passport's location and numerous other functions.
      Safety and Driver Assistance Technology
      The Honda Sensing® suite of advanced safety and driver-assistive technologies is standard on all 2019 Passport trims. Honda Sensing® helps provide greater awareness of driving conditions around the vehicle, in some cases helps drivers maintain lane position and, under certain conditions slowing or even stopping the vehicle if it detects a potential front collision. Honda Sensing® includes Collision Mitigation Braking System™ (CMBS™) featuring Forward Collison Warning (FCW), Road Departure Mitigation (RDM) including Lane Departure Warning (LDW), Lane Keeping Assistance System (LKAS) and Adaptive Cruise Control (ACC). The new Passport was designed to provide a high level of active and passive safety performance and targets an NCAP 5-Star Overall Vehicle Score safety rating and an IIHS TOP SAFETY PICK rating. All tested 2019 model-year Honda vehicles achieve an NCAP 5-star Overall Vehicle Score safety rating.
      All Passport trims come equipped with a Multi-Angle Rearview Camera with overhead "bird's eye" view, ideal for trailer hookups. Additional available driver-assistive technologies include dynamic guidelines for the rearview camera, blind spot Information system (EX-L, Touring and Elite) with Rear Cross-Traffic Detection, and front and rear parking sensors (Touring and Elite).
      Accessories
      A wide variety of Honda Genuine Accessories are designed for Passport, including roof boxes of various sizes, a roof basket, and roof-mounted bike, kayak and ski or snowboard racks. Inside, Passport owners can weatherproof their cargo area with hard plastic covers for the floor, sides, and seatbacks. The underfloor storage can be divided with separate, removable and washable bins.
      For those seeking a more sophisticated urban look, a variety of cosmetic exterior items are available, such as a colored graphics package, undercarriage welcome lights, and lighted door sills. From the outset, Passport will be available with two accessory packages. The Adventure Package adds running boards, a trailer hitch, fender flares and more for outdoor weekend getaways. The Urban Package adds front and rear underbody spoilers, unique 20-inch wheels, cargo storage bins and roof rails and crossbars for a sophisticated in-town look.
    • By William Maley
      This morning, General Motors announced an overhaul of its operations in 2019 which will involve cutting more than 10,000 workers and possibly closing five plants by the end of the year. GM said the cuts should boost cash flow by six billion by the end of 2020.
      “The actions we are taking today continue our transformation to be highly agile, resilient and profitable, while giving us the flexibility to invest in the future. We recognize the need to stay in front of changing market conditions and customer preferences to position our company for long-term success,” said GM Chairman and CEO Mary Barra in a statement.
      The plants up for possible closure are,
      Detroit-Hamtramck Assembly in Michigan - Home to Buick LaCrosse, Cadillac CT6, Chevrolet Impala, and Chevrolet Volt. Lordstown Assembly in Ohio - Home to Chevrolet Cruze. Oshawa Assembly in Ontario, Canada - Home to Cadillac XTS, Chevrolet Impala, and finishing production of last-generation Chevrolet Silverado and GMC Sierra Baltimore Operations in Maryland (Propulsion) Warren Transmission Operations in Michigan Hints of this announcement came out last night when reports from CTV and The Globe and Mail in Canada reported the closure of Oshawa.
      The plant closures also mean a number of models being dropped - including the LaCrosse, CT6, Impala, and Volt. The Cruze will be built in Mexico for other markets.
      It was expected GM was going to make some changes to address the underutilization of its plants. Dara from the Center for Automotive Research says GM represents 1 million of the 3.2 million units of underutilized capacity in the U.S. through October.
      This announcement comes on the eve of negotiations with the UAW next year and Unifor in 2020. The UAW has announced that it will challenge GM's decision "through every legal, contractual and collective bargaining avenue open to our membership."
      The announcement has brought pushback from politicians. Canadian Prime Minister Justin Trudeau expressed "deep disappointment" with the decision. U.S. Senator Rob Portman, a Republican from Ohio express frustration with the possible shutdown of Lordstown.
      One group not disappointed with the news is Wall Street. GM stock rose 6.18 percent to $38.00 per share at the time of this writing.
      Source: Automotive News (Subscription Required), Bloomberg, Reuters, Twitter, General Motors


      General Motors Accelerates Transformation
      Transforming the global enterprise to advance the company’s vision of Zero Crashes, Zero Emissions, Zero Congestion Taking cost actions and optimizing capital expenditures to drive annual run-rate cash savings of approximately $6 billion by year-end 2020 DETROIT – General Motors (NYSE: GM) will accelerate its transformation for the future, building on the comprehensive strategy it laid out in 2015 to strengthen its core business, capitalize on the future of personal mobility and drive significant cost efficiencies.
      Today, GM is continuing to take proactive steps to improve overall business performance including the reorganization of its global product development staffs, the realignment of its manufacturing capacity and a reduction of salaried workforce. These actions are expected to increase annual adjusted automotive free cash flow by $6 billion by year-end 2020 on a run-rate basis.
      “The actions we are taking today continue our transformation to be highly agile, resilient and profitable, while giving us the flexibility to invest in the future,” said GM Chairman and CEO Mary Barra. “We recognize the need to stay in front of changing market conditions and customer preferences to position our company for long-term success.”
      Contributing to the cash savings of approximately $6 billion are cost reductions of $4.5 billion and a lower capital expenditure annual run rate of almost $1.5 billion. The actions include:
      Transforming product development – GM is evolving its global product development workforce and processes to drive world-class levels of engineering in advanced technologies, and to improve quality and speed to market. Resources allocated to electric and autonomous vehicle programs will double in the next two years. Additional actions include: Increasing high-quality component sharing across the portfolio, especially those not visible and perceptible to customers. Expanding the use of virtual tools to lower development time and costs. Integrating its vehicle and propulsion engineering teams. Compressing its global product development campuses. Optimizing product portfolio – GM has recently invested in newer, highly efficient vehicle architectures, especially in trucks, crossovers and SUVs. GM now intends to prioritize future vehicle investments in its next-generation battery-electric architectures. As the current vehicle portfolio is optimized, it is expected that more than 75 percent of GM’s global sales volume will come from five vehicle architectures by early next decade. Increasing capacity utilization – In the past four years, GM has refocused capital and resources to support the growth of its crossovers, SUVs and trucks, adding shifts and investing $6.6 billion in U.S. plants that have created or maintained 17,600 jobs. With changing customer preferences in the U.S. and in response to market-related volume declines in cars, future products will be allocated to fewer plants next year. Assembly plants that will be unallocated in 2019 include: Oshawa Assembly in Oshawa, Ontario, Canada. Detroit-Hamtramck Assembly in Detroit. Lordstown Assembly in Warren, Ohio. Propulsion plants that will be unallocated in 2019 include: Baltimore Operations in White Marsh, Maryland. Warren Transmission Operations in Warren, Michigan. In addition to the previously announced closure of the assembly plant in Gunsan, Korea, GM will cease the operations of two additional plants outside North America by the end of 2019.
      These manufacturing actions are expected to significantly increase capacity utilization. To further enhance business performance, GM will continue working to improve other manufacturing costs, productivity and the competitiveness of wages and benefits.
      Staffing transformation – The company is transforming its global workforce to ensure it has the right skill sets for today and the future, while driving efficiencies through the utilization of best-in-class tools. Actions are being taken to reduce salaried and salaried contract staff by 15 percent, which includes 25 percent fewer executives to streamline decision making. Barra added, “These actions will increase the long-term profit and cash generation potential of the company and improve resilience through the cycle.”
      GM expects to fund the restructuring costs through a new credit facility that will further improve the company’s strong liquidity position and enhance its financial flexibility.
      GM expects to record pre-tax charges of $3.0 billion to $3.8 billion related to these actions, including up to $1.8 billion of non-cash accelerated asset write-downs and pension charges, and up to $2.0 billion of employee-related and other cash-based expenses. The majority of these charges will be considered special for EBIT-adjusted, EPS diluted-adjusted and adjusted automotive free cash flow purposes. The majority of these charges will be incurred in the fourth quarter of 2018 and first quarter of 2019, with some additional costs incurred through the remainder of 2019. 

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