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William Maley

February 2017: Mazda North American Operations

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Mazda Posts Sales Increase of 5.9 Percent in February

  • Mazda MX-5 Miata Posts Best February Since 2006

IRVINE, Calif. (March 1, 2017) – Mazda North American Operations (MNAO) today reported February U.S. sales of 22,824 vehicles, representing an increase of 5.9 percent versus February of last year. With an equal amount of selling days in 2017 as in 2016, year-to-date sales through February are up 7.9 percent versus last year, with 44,522 vehicles sold.

Key February sales notes:

  • The Mazda MX-5 posted its best February since 2006 with 1,108 vehicles sold. With much of the country posting above-average temperatures in the month of February, sales of the MX-5 grew, marking a year-over-year (YOY) increase of 46 percent. Sales totals for the MX-5 include both the MX-5 soft top and MX-5 RF.
  • As the 2016.5 model year Mazda CX-5 completes its last few months on the showroom floor, sales of the vehicle line remain strong, with 7,836 vehicles sold in the month of February. This number represents an increase of 3.4 percent YOY. The all-new 2017 Mazda CX-5 will go on sale in late-March 2017.
  • Sales of the Mazda CX-9 rose 368 percent YOY with 2,157 vehicles sold in the month of February.
  • Total sales of Mazda‘s CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 14.6 percent YOY with 11,272 vehicles sold in the month of February. When making purchase decisions regarding crossover SUVs, Mazda customers continue to choose the AWD option, with 62 percent of CX-line vehicles sold in February being equipped with i-ACTIV All-Wheel Drive.

Mazda Motor de Mexico (MMdM) reported February sales of 3,786 vehicles, down 8.5 percent versus February of last year.

 

Month-To-Date

 

Year-To-Date

 
                   
 

February

February

%

% MTD

 

February

February

%

% YTD

 

2017

2016

Change

DSR

 

2017

2016

Change

DSR

 
                     

Mazda3

6,846

7,275

(5.9)%

(5.9)%

 

13,469

14,826

(9.2)%

(9.2)%

 

Mazda5

-

60

(100.0)%

(100.0)%

 

3

130

(97.7)%

(97.7)%

 

Mazda6

3,598

3,617

(0.5)%

(0.5)%

 

6,898

6,189

11.5%

11.5%

 

MX-5 Miata

1,108

759

46.0%

46.0%

 

2,037

1,319

54.4%

54.4%

 

CX-3

1,279

1,793

(28.7)%

(28.7)%

 

2,463

3,169

(22.3)%

(22.3)%

 

CX-5

7,836

7,579

3.4%

3.4%

 

15,904

14,642

8.6%

8.6%

 

CX-9

2,157

461

367.9%

367.9%

 

3,748

973

285.2%

285.2%

 
                     

Total Vehicles

                   
                     

CARS

11,552

11,711

(1.4)%

(1.4)%

 

22,407

22,464

(0.3)%

(0.3)%

 

TRUCKS

11,272

9,833

14.6%

14.6%

 

22,115

18,784

17.7%

17.7%

 
                     

TOTAL

22,824

21,544

5.9%

5.9%

 

44,522

41,248

7.9%

7.9%

 
                     
                     

Selling Days

24

24

     

48

48

     
                     
                     

 

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      APRIL
      APRIL
      Monthly
      CYTD
      CYTD
      CYTD
       
      2018
      2017
      % chg
      2018
      2017
      % chg
       
       
       
       
       
       
       
      Nissan Division Total
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      111,201
      -29.1
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      484,531
      -6.3
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      8,322
      -27.9
      31,363
      39,397
      -20.4
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      20,255
      -16.1
      77,001
      71,669
      7.4
      Altima
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      20,263
      -48.7
      73,806
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      5,564
      -62.3
      15,854
      21,161
      -25.1
      LEAF
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      1,063
      10.2
      3,716
      4,350
      -14.6
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      83
      986
      -91.6
      539
      5,074
      -89.4
      370Z
      260
      389
      -33.2
      1,243
      1,637
      -24.1
      GT-R
      35
      51
      -31.4
      170
      246
      -30.9
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      Xterra
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      0
      n/a
      0
      1
      -100.0
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      5,712
      -52.0
      20,847
      32,432
      -35.7
      Armada
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      2,007
      -14.6
      10,795
      9,298
      16.1
      Rogue
      23,331
      27,386
      -14.8
      139,785
      128,807
      8.5
      Murano
      3,391
      5,504
      -38.4
      24,113
      22,753
      6.0
      Quest
      0
      165
      -100.0
      2
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      NV
      1,225
      1,457
      -15.9
      4,993
      5,990
      -16.6
      NV200
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      1,697
      -5.4
      6,392
      6,192
      3.2
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      41,758
      54,308
      -23.1
      250,228
      246,749
      1.4
       
       
       
       
       
       
       
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      APRIL
      APRIL
      Monthly
      CYTD
      CYTD
      CYTD
       
      2018
      2017
      % chg
      2018
      2017
      % chg
       
       
       
       
       
       
       
      Infiniti Total
      8,960
      10,797
      -17.0
      49,847
      54,358
      -8.3
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      1,880
      2,559
      -26.5
      13,581
      13,009
      4.4
      Infiniti Q60
      650
      744
      -12.6
      3,253
      4,115
      -20.9
      Infiniti Q70
      272
      443
      -38.6
      1,763
      2,405
      -26.7
      Infiniti QX30
      671
      1,208
      -44.5
      3,486
      7,740
      -55.0
      Infiniti QX50
      1,413
      1,197
      18.0
      5,497
      5,515
      -0.3
      Infiniti QX60
      3,052
      2,804
      8.8
      15,076
      11,472
      31.4
      Infiniti QX70
      102
      506
      -79.8
      672
      3,411
      -80.3
      Infiniti QX80
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      1,336
      -31.1
      6,519
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      -2.6
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      3,746
      -25.2
      18,597
      19,529
      -4.8
      Total Truck
      6,158
      7,051
      -12.7
      31,250
      34,829
      -10.3
       
       
       
       
       
       
       
      NISSAN GROUP
      APRIL
      APRIL
      Monthly
      CYTD
      CYTD
      CYTD
       
      2018
      2017
      % chg
      2018
      2017
      % chg
       
       
       
       
       
       
       
      TOTAL VEHICLE
      87,764
      121,998
      -28.1
      503,767
      538,889
      -6.5
      Total Car
      39,848
      60,639
      -34.3
      222,289
      257,311
      -13.6
      Total Truck
      47,916
      61,359
      -21.9
      281,478
      281,578
      0.0
      Selling days
      24
      26
       
      101
      101
       
                    # # #
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