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William Maley

February 2017: Mazda North American Operations

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Mazda Posts Sales Increase of 5.9 Percent in February

  • Mazda MX-5 Miata Posts Best February Since 2006

IRVINE, Calif. (March 1, 2017) – Mazda North American Operations (MNAO) today reported February U.S. sales of 22,824 vehicles, representing an increase of 5.9 percent versus February of last year. With an equal amount of selling days in 2017 as in 2016, year-to-date sales through February are up 7.9 percent versus last year, with 44,522 vehicles sold.

Key February sales notes:

  • The Mazda MX-5 posted its best February since 2006 with 1,108 vehicles sold. With much of the country posting above-average temperatures in the month of February, sales of the MX-5 grew, marking a year-over-year (YOY) increase of 46 percent. Sales totals for the MX-5 include both the MX-5 soft top and MX-5 RF.
  • As the 2016.5 model year Mazda CX-5 completes its last few months on the showroom floor, sales of the vehicle line remain strong, with 7,836 vehicles sold in the month of February. This number represents an increase of 3.4 percent YOY. The all-new 2017 Mazda CX-5 will go on sale in late-March 2017.
  • Sales of the Mazda CX-9 rose 368 percent YOY with 2,157 vehicles sold in the month of February.
  • Total sales of Mazda‘s CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 14.6 percent YOY with 11,272 vehicles sold in the month of February. When making purchase decisions regarding crossover SUVs, Mazda customers continue to choose the AWD option, with 62 percent of CX-line vehicles sold in February being equipped with i-ACTIV All-Wheel Drive.

Mazda Motor de Mexico (MMdM) reported February sales of 3,786 vehicles, down 8.5 percent versus February of last year.

 

Month-To-Date

 

Year-To-Date

 
                   
 

February

February

%

% MTD

 

February

February

%

% YTD

 

2017

2016

Change

DSR

 

2017

2016

Change

DSR

 
                     

Mazda3

6,846

7,275

(5.9)%

(5.9)%

 

13,469

14,826

(9.2)%

(9.2)%

 

Mazda5

-

60

(100.0)%

(100.0)%

 

3

130

(97.7)%

(97.7)%

 

Mazda6

3,598

3,617

(0.5)%

(0.5)%

 

6,898

6,189

11.5%

11.5%

 

MX-5 Miata

1,108

759

46.0%

46.0%

 

2,037

1,319

54.4%

54.4%

 

CX-3

1,279

1,793

(28.7)%

(28.7)%

 

2,463

3,169

(22.3)%

(22.3)%

 

CX-5

7,836

7,579

3.4%

3.4%

 

15,904

14,642

8.6%

8.6%

 

CX-9

2,157

461

367.9%

367.9%

 

3,748

973

285.2%

285.2%

 
                     

Total Vehicles

                   
                     

CARS

11,552

11,711

(1.4)%

(1.4)%

 

22,407

22,464

(0.3)%

(0.3)%

 

TRUCKS

11,272

9,833

14.6%

14.6%

 

22,115

18,784

17.7%

17.7%

 
                     

TOTAL

22,824

21,544

5.9%

5.9%

 

44,522

41,248

7.9%

7.9%

 
                     
                     

Selling Days

24

24

     

48

48

     
                     
                     

 

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