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March 2017: American Honda Motor Co.


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American Honda Nets New March Sales Records

Apr 3, 2017 - TORRANCE, Calif.

  • American Honda trucks have best-ever March sales. rising 8.4 percent
  • Honda Division trucks also set new March record with a 12.6 percent gain
  • Honda CR-V sails past previous March best with a 23 percent increase
  • Honda HR-V continues record pace, gaining 19.6 percent for the month
  • Acura MDX sales rise 1.3 percent in March ahead of new Sport Hybrid model launch

American Honda Motor Co., Inc. today reported total March sales of 137,227 Honda and Acura vehicles, a decrease of 0.7 percent over March 2016. Honda Division was up 1.8 percent on sales of 125,531 units while Honda trucks set a new March record, gaining 12.6 percent on sales of 61,975. Acura Division sales were down 21.2 percent in March, on sales of 11,696 vehicles.

Honda
Led by trucks with a record month and bolstered by resilient car sales, Honda Division gained 1.8 percent in March. CR-V and HR-V continued their hot streaks, both blowing double-digit holes in their own March records while Ridgeline also made a notable contribution. On the passenger car side, Fit was up 6.1 percent while Civic topped 31,000 sales. Accord posted a strong March with 26,824 new buyers.   

  • Honda trucks had best ever March sales, gaining 12.6 percent on sales of 61,975
  • CR-V led truck gains with a March record of 32,872 vehicles, up 23 percent
  • HR-V set a new March record, rising 19.6 percent on sales of 7,653
  • Ridgeline sales surpassed 3,700 units in March
  • With another strong month of nearly 32,000 in sales, Civic was easily the best-selling passenger car in America on a retail basis in the first quarter of 2017

"Many automakers are looking for signs of market stability as consumers continue to head towards trucks and SUVs," said Jeff Conrad, senior vice president and general manager of the Honda Division. "But cars are still a compelling choice for many, especially when you have the right formula. Civic is a great example."

Acura
Strong sales of Acura trucks in March continued to set the pace for the Acura brand, even as the company prepared to launch the MDX Sport Hybrid—the third and newest installment of the brand’s high-performance Sport Hybrid technology—along with the Acura NSX supercar and RLX Sport Hybrid model. The new MDX is the latest salvo in the evolving Acura lineup prioritizing performance through both powertrain and design. And on April 11, a refreshed and significantly enhanced 2018 TLX will be revealed in New York, bringing the Acura Precision Concept-inspired design language to the sedan lineup. 

  • MDX sales totaled 4,141 units in March, up 1.3 percent over 2016

"With the Acura MDX already posting strong sales in the luxury SUV segment, the new MDX Sport Hybrid adds a new performance dimension to provide greater market visibility of our performance hybrid technology and greater purchase consideration for Acura products," said Jon Ikeda, vice president & general manager of the Acura division.

American Honda Vehicle Sales for March 2017

 

Month-to-Date

Year-to-Date

 

March 2017

March 2016

DSR** % Change

MoM % Change

March 2017

March 2016

DSR** % Change

YoY % Change

American Honda Total

137,227

138,221

-0.7%

-0.7%

365,293

357,703

2.1%

2.1%

Total Car Sales

67,342

73,768

-8.7%

-8.7%

173,606

190,100

-8.7%

-8.7%

Total Truck Sales

69,885

64,453

8.4%

8.4%

191,687

167,603

14.4%

14.4%

Honda Total Car Sales

63,556

68,314

-7.0%

-7.0%

163,800

176,393

-7.1%

-7.1%

Honda Total Truck Sales

61,975

55,055

12.6%

12.6%

169,731

143,435

18.3%

18.3%

  Acura Total Car Sales

3,786

5,454

-30.6%

-30.6%

9,806

13,707

-28.5%

-28.5%

  Acura Total Truck Sales

7,910

9,398

-15.8%

-15.8%

21,956

24,168

-9.2%

-9.2%

Total Domestic Car Sales

54,063

69,038

-21.7%

-21.7%

139,999

178,977

-21.8%

-21.8%

 

Honda Division

50,387

63,716

-20.9%

-20.9%

130,486

165,603

-21.2%

-21.2%

 

Acura Division

3,676

5,322

-30.9%

-30.9%

9,513

13,374

-28.9%

-28.9%

Total Domestic Truck Sales

69,885

64,453

8.4%

8.4%

191,687

167,603

14.4%

14.4%

 

Honda Division

61,975

55,055

12.6%

12.6%

169,731

143,435

18.3%

18.3%

 

Acura Division

7,910

9,398

-15.8%

-15.8%

21,956

24,168

-9.2%

-9.2%

Total Import Car Sales

13,279

4,730

180.7%

180.7%

33,607

11,123

202.1%

202.1%

 

Honda Division

13,169

4,598

186.4%

186.4%

33,314

10,790

208.7%

208.7%

 

Acura Division

110

132

-16.7%

-16.7%

293

333

-12.0%

-12.0%

Total Import Truck Sales

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

Honda Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

MODEL BREAKOUT BY DIVISION

Honda Division Total

125,531

123,369

1.8%

1.8%

333,531

319,828

4.3%

4.3%

 

* ACCORD

26,824

30,523

-12.1%

-12.1%

69,815

77,073

-9.4%

-9.4%

 

* CIVIC

31,520

32,855

-4.1%

-4.1%

81,654

87,303

-6.5%

-6.5%

 

  CLARITY FCV

23

0

0.0%

0.0%

92

0

0.0%

0.0%

 

  CR-Z

129

163

-20.9%

-20.9%

336

483

-30.4%

-30.4%

 

* FIT

5,060

4,771

6.1%

6.1%

11,902

11,513

3.4%

3.4%

 

INSIGHT

0

2

-100.0%

-100.0%

1

21

-95.2%

-95.2%

 

CROSSTOUR

0

110

-100.0%

-100.0%

3

566

-99.5%

-99.5%

 

* CR-V

32,872

26,730

23.0%

23.0%

94,057

71,188

32.1%

32.1%

 

HR-V

7,653

6,398

19.6%

19.6%

19,696

15,515

26.9%

26.9%

 

ODYSSEY

7,727

11,224

-31.2%

-31.2%

21,027

27,439

-23.4%

-23.4%

 

PILOT

9,945

10,593

-6.1%

-6.1%

25,224

28,726

-12.2%

-12.2%

 

RIDGELINE

3,778

0

0.0%

0.0%

9,724

1

972,300.0%

972,300.0%

                   
 

*** Memo: Accord FHEV

1,843

51

3,513.7%

3,513.7%

5,421

190

2,753.2%

2,753.2%

 

Memo: Civic Hybrid

15

166

-91.0%

-91.0%

39

470

-91.7%

-91.7%

Acura Division Total

11,696

14,852

-21.2%

-21.2%

31,762

37,875

-16.1%

-16.1%

 

 ILX

824

1,554

-47.0%

-47.0%

2,256

4,287

-47.4%

-47.4%

 

NSX

37

0

0.0%

0.0%

133

0

0.0%

0.0%

 

RLX

110

130

-15.4%

-15.4%

293

331

-11.5%

-11.5%

 

TLX

2,815

3,768

-25.3%

-25.3%

7,124

9,087

-21.6%

-21.6%

 

TSX

0

2

-100.0%

-100.0%

0

2

-100.0%

-100.0%

 

MDX

4,141

4,088

1.3%

1.3%

10,956

11,956

-8.4%

-8.4%

 

RDX

3,769

5,310

-29.0%

-29.0%

11,000

12,212

-9.9%

-9.9%

                   
 

*** Memo: RLX Hybrid

30

19

57.9%

57.9%

68

49

38.8%

38.8%

 

Memo: TSX Wagon

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Selling Days

27

27

   

75

75

   

  **** Hybrid

2,054

401

412.2%

412.2%

5,998

1,213

394.5%

394.5%

 

 

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

***  Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

 

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I knew CUVs were hot but didn't realize the CRV is now well on its way to outselling the Accord and Civic.

Crazy growth since 2010

2016 357.335
2015 345.647
2014 335.019
2013 303.904
2012 281.652
2011 218.373
2010 203.714
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