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March 2017: Mazda North American Operations


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Mazda Sales Increase 4.9 Percent in March

  • Fourth-Generation MX-5 Miata Records Best-Ever Sales Month

IRVINE, Calif., April 3, 2017 /PRNewswire/ -- Mazda North American Operations today reported March U.S. sales of 24,549 vehicles, representing an increase of 4.9 percent versus March of last year. With an equal amount of selling days in 2017 as in 2016, year-to-date sales through March are up 6.8 percent versus last year, with 69,071 vehicles sold.

Key March sales notes:

  • The Mazda MX-5 posted its best March since 2008 with 1,345 vehicles sold. Combined MX-5 RF and soft top sales are up 23.4 percent year-over-year, representing the fourth-generation MX-5's best-ever sales month since going on sale in June 2015.
  • Mazda CX-9 roared to an impressive March, recording 2,550 sales. With a 2079.5-percent YOY increase, this represents CX-9's best March since 2013.
  • Sales of the outgoing 2016.5 CX-5 recorded a modest 5.5-percent decline with 8,470 vehicles sold. The all-new 2017 CX-5 began arriving at dealerships nationwide during the last week in March.
  • Total sales of Mazda's CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 13.3 percent YOY with 12,271 vehicles sold in the month of March. When making purchase decisions regarding crossover SUVs, a majority of Mazda customers continue to choose the AWD option, with 62.2 percent of CX-line vehicles sold in March being equipped with predictive i-ACTIV All-Wheel Drive.
 

Month-To-Date

 

Year-To-Date

 
                               
 

March

 

March

 

%

 

% MTD

 

March

 

March

 

%

 

% YTD

 

2017

 

2016

 

Change

 

DSR

 

2017

 

2016

 

Change

 

DSR

 
                                 

Mazda2

-

 

-

 

N/A

 

N/A

 

-

 

-

 

N/A

 

N/A

 

Mazda3

7,137

 

7,307

 

(2.3)%

 

(2.3)%

 

20,606

 

22,133

 

(6.9)%

 

(6.9)%

 

Mazda5

2

 

75

 

(97.3)%

 

(97.3)%

 

5

 

205

 

(97.6)%

 

(97.6)%

 

Mazda6

3,794

 

4,094

 

(7.3)%

 

(7.3)%

 

10,692

 

10,283

 

4.0%

 

4.0%

 

MX-5 Miata

1,345

 

1,090

 

23.4%

 

23.4%

 

3,382

 

2,409

 

40.4%

 

40.4%

 

CX-3

1,251

 

1,748

 

(28.4)%

 

(28.4)%

 

3,714

 

4,917

 

(24.5)%

 

(24.5)%

 

CX-5

8,470

 

8,965

 

(5.5)%

 

(5.5)%

 

24,374

 

23,607

 

3.2%

 

3.2%

 

CX-9

2,550

 

117

 

2079.5%

 

2079.5%

 

6,298

 

1,090

 

477.8%

 

477.8%

 
                                 

Total Vehicles

                               
                                 

CARS

12,278

 

12,566

 

(2.3)%

 

(2.3)%

 

34,685

 

35,030

 

(1.0)%

 

(1.0)%

 

TRUCKS

12,271

 

10,830

 

13.3%

 

13.3%

 

34,386

 

29,614

 

16.1%

 

16.1%

 
                                 

TOTAL

24,549

 

23,396

 

4.9%

 

4.9%

 

69,071

 

64,644

 

6.8%

 

6.8%

 
                                 
                                 

Selling Days

27

 

27

         

75

 

75

         
                                 
                                 

 

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