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William Maley

December 2017: Mazda North American Operations

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Mazda Reports December 2017 and Full-Year 2017 Sales

  • Crossover Volume and a Strategy for the Future Mark the Year

IRVINE, Calif., Jan. 3, 2018 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported December U.S. sales of 26,893 vehicles, representing a decrease of 6.5 percent versus December of last year. There were 26 selling days in December 2017, versus 27 the year prior. As such, on a Daily Selling Rate (DSR) basis, the company posted a decrease of 2.9 percent.

The company also reported calendar year (CY) 2017 total sales (combined fleet and retail) today, totaling 289,470, down 2.8 percent, versus CY2016. There were 306 selling days in CY2017, versus 305 in CY2016; the full-year DSR represented a decrease of 3.1 percent.

Key December and CY2017 sales notes:

  • As part of Mazda's brand value management strategy, MNAO continued to significantly reduce fleet sales with 11,346 vehicles sold in CY2017. This number represents a decrease of 44.3 percent year-over-year (YOY).
  • Backing fleet numbers out of the total vehicles sold, MNAO posted a 0.2 percent increase in retail-only sales for CY2017, with 278,124 vehicles sold.
  • Mazda CX-5 posted record sales numbers in December, marking its best-ever month since first going on sale in February of 2012. Posting its tenth best-ever month in CY2017, CX-5 recorded a YOY increase of 17.6 percent, with 14,097 vehicles sold in December.
  • Following the introduction of the new 2017 Mazda CX-5 in March, a record 127,563 CX-5 vehicles were sold in CY2017; marking an increase of 13.7 percent YOY, and beating its previous best-ever sales year in CY2016.
  • Sales of the seven-passenger Mazda CX-9 rose 26.3 percent YOY, with 3,276 vehicles sold in the month of December. With 25,828 vehicles sold in CY2017, the CX-9 finished the year up 60.9 percent.
  • The Mazda MX-5 Miata finished December down 32.0 percent YOY, with 493 vehicles sold, while full-year sales of the two-seat roadster were 11,294, marking a YOY increase of 19.3 percent.
  • As crossover vehicle sales continue to dominate the U.S. market, Mazda's CX-line posted YOY sales growth, with CX-3, CX-5 and CX-9 posting an increase of 16.8 percent in December. The three crossover vehicles finished the year up 15.6 percent, with 169,746 vehicles sold in CY2017.
  • With much of the U.S. now in the winter months, Mazda's i-ACTIV All-Wheel Drive system – available as an option on all Mazda crossover SUVs – continues its popularity among crossover SUV buyers, with 59.9 percent of buyers choosing the option.
  • MNAO reported Certified Pre-Owned (CPO) sales of 3,858 vehicles in the month of December, marking an increase of 20.8 percent YOY. Full-year sales resulted in a record CPO year for MNAO, posting YOY sales growth of 17.0 percent with 43,730 vehicles sold.

 

 

Month-To-Date

 

Year-To-Date

 
                   
 

December

December

%

% MTD

 

December

December

%

% YTD

 

2017

2016

Change

DSR

 

2017

2016

Change

DSR

 
                     

Mazda3

5,669

8,102

(30.0)%

(27.3)%

 

75,018

95,567

(21.5)%

(21.8)%

 

Mazda5

-

2

(100.0)%

(100.0)%

 

10

375

(97.3)%

(97.3)%

 

Mazda6

1,776

3,688

(51.8)%

(50.0)%

 

33,402

45,520

(26.6)%

(26.9)%

 

MX-5 Miata

493

733

(32.7)%

(30.2)%

 

11,294

9,465

19.3%

18.9%

 

CX-3

1,582

1,646

(3.9)%

(0.2)%

 

16,355

18,558

(11.9)%

(12.2)%

 

CX-5

14,097

11,989

17.6%

22.1%

 

127,563

112,235

13.7%

13.3%

 

CX-9

3,276

2,594

26.3%

31.1%

 

25,828

16,051

60.9%

60.4%

 
                     

Total Vehicles

                   
                     

CARS

7,938

12,525

(36.6)%

(34.2)%

 

119,724

150,930

(20.7)%

(20.9)%

 

TRUCKS

18,955

16,229

16.8%

21.3%

 

169,746

146,844

15.6%

15.2%

 
                     

TOTAL

26,893

28,754

(6.5)%

(2.9)%

 

289,470

297,773

(2.8)%

(3.1)%

 
                     
                     

Selling Days

26

27

     

306

305

     
                     
                     

 

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      APRIL
      APRIL
      Monthly
      CYTD
      CYTD
      CYTD
       
      2018
      2017
      % chg
      2018
      2017
      % chg
       
       
       
       
       
       
       
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      -29.1
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      539
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      389
      -33.2
      1,243
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      51
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      170
      246
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      APRIL
      APRIL
      Monthly
      CYTD
      CYTD
      CYTD
       
      2018
      2017
      % chg
      2018
      2017
      % chg
       
       
       
       
       
       
       
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      -8.3
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      7,051
      -12.7
      31,250
      34,829
      -10.3
       
       
       
       
       
       
       
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      APRIL
      APRIL
      Monthly
      CYTD
      CYTD
      CYTD
       
      2018
      2017
      % chg
      2018
      2017
      % chg
       
       
       
       
       
       
       
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      121,998
      -28.1
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      538,889
      -6.5
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      -34.3
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      257,311
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      281,578
      0.0
      Selling days
      24
      26
       
      101
      101
       
                    # # #
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      Yr/Yr% 
      change
      April 18 YTD
      April 17 YTD
      Yr/Yr% 
      change
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      1,249
      -37.6%
      2,693
      4,591
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      1,385
      1,702
      -18.6%
      6,511
      7,307
      -10.9%
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      892
      367
      143.1%
      1,241
      1,828
      -32.1%
      e-Golf
      128
      307
      -58.3%
      668
      1,274
      -47.6%
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      3,562
      -58.4%
      5,565
      10,164
      -45.2%
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      7,187
      -35.1%
      16,678
      25,164
      -33.7%
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      4,302
      9,398
      -54.2%
      18,912
      33,961
      -44.3%
      Jetta SportWagen
      (now Golf SportWagen)
      11
      N/A
      N/A
      51
      N/A
      N/A
      Total Jetta
      4,313
      9,398
      -54.1%
      18,963
      33,961
      -44.2%
      Beetle Coupe
      850
      732
      16.1%
      3,366
      3,096
      8.7%
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      619
      765
      -19.1%
      1,981
      2,309
      -14.2%
      Total Beetle
      1,469
      1,497
      -1.9%
      5,347
      5,405
      -1.1%
      Passat
      4,044
      6,148
      -34.2%
      13,806
      24,415
      -43.5%
      CC
      44
      150
      -70.7%
      196
      712
      -72.5%
      Tiguan Limited
      1,047
      2,939
      -64.4%
      6,377
      13,150
      -51.5%
      2018 Tiguan
      7,637
      N/A
      N/A
      29,735
      N/A
      N/A
      Touareg
      170
      238
      -28.6%
      1,108
      1,040
      6.5%
      Atlas
      5,404
      N/A
      N/A
      20,536
      N/A
      N/A
      TOTAL
      28,794
      27,557
      4.5%
      112,746
      103,847
      8.57%
    • By William Maley
      F-Series Posts Best April Results In 18 Years While New Expedition Climbs 26 Percent At Retail; New Navigator Retail Sales Jump 135 Percent

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