Jump to content
William Maley

December 2017: Mazda North American Operations

Recommended Posts

Mazda Reports December 2017 and Full-Year 2017 Sales

  • Crossover Volume and a Strategy for the Future Mark the Year

IRVINE, Calif., Jan. 3, 2018 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported December U.S. sales of 26,893 vehicles, representing a decrease of 6.5 percent versus December of last year. There were 26 selling days in December 2017, versus 27 the year prior. As such, on a Daily Selling Rate (DSR) basis, the company posted a decrease of 2.9 percent.

The company also reported calendar year (CY) 2017 total sales (combined fleet and retail) today, totaling 289,470, down 2.8 percent, versus CY2016. There were 306 selling days in CY2017, versus 305 in CY2016; the full-year DSR represented a decrease of 3.1 percent.

Key December and CY2017 sales notes:

  • As part of Mazda's brand value management strategy, MNAO continued to significantly reduce fleet sales with 11,346 vehicles sold in CY2017. This number represents a decrease of 44.3 percent year-over-year (YOY).
  • Backing fleet numbers out of the total vehicles sold, MNAO posted a 0.2 percent increase in retail-only sales for CY2017, with 278,124 vehicles sold.
  • Mazda CX-5 posted record sales numbers in December, marking its best-ever month since first going on sale in February of 2012. Posting its tenth best-ever month in CY2017, CX-5 recorded a YOY increase of 17.6 percent, with 14,097 vehicles sold in December.
  • Following the introduction of the new 2017 Mazda CX-5 in March, a record 127,563 CX-5 vehicles were sold in CY2017; marking an increase of 13.7 percent YOY, and beating its previous best-ever sales year in CY2016.
  • Sales of the seven-passenger Mazda CX-9 rose 26.3 percent YOY, with 3,276 vehicles sold in the month of December. With 25,828 vehicles sold in CY2017, the CX-9 finished the year up 60.9 percent.
  • The Mazda MX-5 Miata finished December down 32.0 percent YOY, with 493 vehicles sold, while full-year sales of the two-seat roadster were 11,294, marking a YOY increase of 19.3 percent.
  • As crossover vehicle sales continue to dominate the U.S. market, Mazda's CX-line posted YOY sales growth, with CX-3, CX-5 and CX-9 posting an increase of 16.8 percent in December. The three crossover vehicles finished the year up 15.6 percent, with 169,746 vehicles sold in CY2017.
  • With much of the U.S. now in the winter months, Mazda's i-ACTIV All-Wheel Drive system – available as an option on all Mazda crossover SUVs – continues its popularity among crossover SUV buyers, with 59.9 percent of buyers choosing the option.
  • MNAO reported Certified Pre-Owned (CPO) sales of 3,858 vehicles in the month of December, marking an increase of 20.8 percent YOY. Full-year sales resulted in a record CPO year for MNAO, posting YOY sales growth of 17.0 percent with 43,730 vehicles sold.

 

 

Month-To-Date

 

Year-To-Date

 
                   
 

December

December

%

% MTD

 

December

December

%

% YTD

 

2017

2016

Change

DSR

 

2017

2016

Change

DSR

 
                     

Mazda3

5,669

8,102

(30.0)%

(27.3)%

 

75,018

95,567

(21.5)%

(21.8)%

 

Mazda5

-

2

(100.0)%

(100.0)%

 

10

375

(97.3)%

(97.3)%

 

Mazda6

1,776

3,688

(51.8)%

(50.0)%

 

33,402

45,520

(26.6)%

(26.9)%

 

MX-5 Miata

493

733

(32.7)%

(30.2)%

 

11,294

9,465

19.3%

18.9%

 

CX-3

1,582

1,646

(3.9)%

(0.2)%

 

16,355

18,558

(11.9)%

(12.2)%

 

CX-5

14,097

11,989

17.6%

22.1%

 

127,563

112,235

13.7%

13.3%

 

CX-9

3,276

2,594

26.3%

31.1%

 

25,828

16,051

60.9%

60.4%

 
                     

Total Vehicles

                   
                     

CARS

7,938

12,525

(36.6)%

(34.2)%

 

119,724

150,930

(20.7)%

(20.9)%

 

TRUCKS

18,955

16,229

16.8%

21.3%

 

169,746

146,844

15.6%

15.2%

 
                     

TOTAL

26,893

28,754

(6.5)%

(2.9)%

 

289,470

297,773

(2.8)%

(3.1)%

 
                     
                     

Selling Days

26

27

     

306

305

     
                     
                     

 

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now



  • Social Stream

  • Similar Content

    • By William Maley
      2018 saw a continuation of near-record sales and large profits for automakers in the U.S., but that appears to be coming to an end. Bloomberg reports various factors are conspiring to end this trend such as increasing interest rates and the average price of a new vehicle hitting record highs. While some may point out that 2018 saw a 0.3 percent increase in vehicle deliveries (17.6 million according to AutoData), analysts point that this is due to the tax cuts brought by President Donald Trump last year and automakers selling more vehicles to fleets.
      Charlie Chesbrough, senior economist at Cox Automotive said that the big U.S. automakers saw deliveries fall at a faster rate "in the last three months of the year than for all of 2018."
      "For some automakers, the slowdown has already begun,” said Chesbrough.
      Look at General Motors as an example. For the fourth quarter, GM reported a 2.7 percent drop in sales - 785,229 vs. 806,739 for 2017.
      “We’ve had a gradually declining trend on retail even with the tax changes. That’s the kind of trajectory we would anticipate given continued headwinds on the economic side,” said Emily Kolinski Morris, Ford’s chief economist.
      What are we expecting in terms of sales for the coming year? It seems everyone agrees that it will be at or under 17 million vehicles, but estimates vary widely with one predicting 16.5 million due to reductions in fleet purchases. Executives are quick to caution that sales won't implode this year. Scott Keogh, president and chief executive officer of Volkswagen of America said on a conference call that unemployment is low and consumer confidence is high. But the issue uncertainty with Keogh saying consumers are watching "interest rates rise and are wary of what’s been a volatile stock market of late."
      “When the headlines say that the market has had the worst falloff since 2008, that will rattle consumer confidence,” he said.
      Source: Bloomberg (Subscription Required)

      View full article
    • By William Maley
      2018 saw a continuation of near-record sales and large profits for automakers in the U.S., but that appears to be coming to an end. Bloomberg reports various factors are conspiring to end this trend such as increasing interest rates and the average price of a new vehicle hitting record highs. While some may point out that 2018 saw a 0.3 percent increase in vehicle deliveries (17.6 million according to AutoData), analysts point that this is due to the tax cuts brought by President Donald Trump last year and automakers selling more vehicles to fleets.
      Charlie Chesbrough, senior economist at Cox Automotive said that the big U.S. automakers saw deliveries fall at a faster rate "in the last three months of the year than for all of 2018."
      "For some automakers, the slowdown has already begun,” said Chesbrough.
      Look at General Motors as an example. For the fourth quarter, GM reported a 2.7 percent drop in sales - 785,229 vs. 806,739 for 2017.
      “We’ve had a gradually declining trend on retail even with the tax changes. That’s the kind of trajectory we would anticipate given continued headwinds on the economic side,” said Emily Kolinski Morris, Ford’s chief economist.
      What are we expecting in terms of sales for the coming year? It seems everyone agrees that it will be at or under 17 million vehicles, but estimates vary widely with one predicting 16.5 million due to reductions in fleet purchases. Executives are quick to caution that sales won't implode this year. Scott Keogh, president and chief executive officer of Volkswagen of America said on a conference call that unemployment is low and consumer confidence is high. But the issue uncertainty with Keogh saying consumers are watching "interest rates rise and are wary of what’s been a volatile stock market of late."
      “When the headlines say that the market has had the worst falloff since 2008, that will rattle consumer confidence,” he said.
      Source: Bloomberg (Subscription Required)
    • By William Maley
      Quarterly:
      General Motors Co. - Down 2.7% (785,229 Vehicles Sold This Quarter, 2,954,037 Vehicles Sold This Year)

      Monthly:
      Jaguar Land Rover North America - Up 23.6% (14,079 Vehicles Sold This Month, 122,626 Vehicles Sold This Year)
      FCA US LLC - Up 14% (196,520 Vehicles Sold This Month, 2,235,204 Vehicles Sold This Year)
      Kia Motors America - Up 10.2% (47,428 Vehicles Sold This Month, 589,673 Vehicles Sold This Year)
      Nissan Group - Up 7.6% (148,720 Vehicles Sold This Month, 1,493,877 Vehicles Sold This Year)
      Volkswagen of America - Up 5.8% (32,047 Vehicles Sold This Month, 354,064 Vehicles Sold This Year)
      Mitsubishi Motors North America -  Up 5.7% (8,986 Vehicles Sold This Month, 118,074 Vehicles Sold This Year)
      Porsche Cars North America, Inc. - Up 4.4% (4,086 Vehicles Sold This Month, 57,202 Vehicles Sold This Year)
      American Honda Motor Co. - Up 3.9% (155,115 Vehicles Sold This Month, 1,604,828 Vehicles Sold This Year)
      Hyundai Motor America - Up 3% (65,721 Vehicles Sold This Month, 677,946 Vehicles Sold This Year)
      Subaru of America, Inc. - Up 1.9% (64,541 Vehicles Sold This Month, 680,135 Vehicles Sold This Year)
      Toyota Motor North America - Down 0.9% (220,910 Vehicles Sold This Month, 2,426,672 Vehicles Sold This Year)
      Mazda North American Operations - Down 3.8% (25,870 Vehicles Sold This Month, 300,325 Vehicles Sold This Year)
      BMW of North America - Down 4.4% (37,154 Vehicles Sold This Month, 354,698 Vehicles Sold This Year)
      Mercedes-Benz USA - Down 8% (36,254 Vehicles Sold This Month, 355,413 Vehicles Sold This Year)
      Ford Motor Company -  Down 8.8% (220,774 Vehicles Sold This Month, 2,497,318 Vehicles Sold This Year)
      Volvo Cars of North America, LLC - Down 8.8% (8,826 Vehicles Sold This Month, 98,263 Vehicles Sold This Year)
      Audi of America - Down 16% (22,675 Vehicles Sold This Month, 223,323 Vehicles Sold This Year)

      Brands (Quarterly):
      Buick - Down 13.7% (51,257 Vehicles Sold This Quarter, 206,863 Vehicles Sold This Year)
      Cadillac - Down 2.7% (41,462 Vehicles Sold This Quarter, 154,702 Vehicles Sold This Year)
      Chevrolet - Down 3.2% (531,985 Vehicles Sold This Quarter, 2,036,023 Vehicles Sold This Year)
      GMC - Up 3.5% (160,525 Vehicles Sold This Quarter, 556,449 Vehicles Sold This Year)

      Brands (Monthly):
      Acura - Up 11.4% (16,774 Vehicles Sold This Month, 158,934 Vehicles Sold This Year)
      Alfa Romeo - Down 2.7% (1,946 Vehicles Sold This Month, 23,820 Vehicles Sold This Year)
      Audi - Down 16% (22,675 Vehicles Sold This Month, 223,323 Vehicles Sold This Year)
      BMW - Up 0.3% (34,357 Vehicles Sold This Month, 311,014 Vehicles Sold This Year)
      Chrysler - Down 28% (12,425 Vehicles Sold This Month, 165,964 Vehicles Sold This Year)
      Dodge - Up 17% (32,528 Vehicles Sold This Month, 459,324 Vehicles Sold This Year)
      Fiat - Down 44% (977 Vehicles Sold This Month, 15,521 Vehicles Sold This Year)
      Ford - Down 9.6% (209,248 Vehicles Sold This Month, 2,393,731 Vehicles Sold This Year)
      Genesis - Down 68.5% (614 Vehicles Sold This Month, 9,940 Vehicles Sold This Year)
      Honda - Up 3% (138,341 Vehicles Sold This Month, 1,445,894 Vehicles Sold This Year)
      Hyundai - Up 5.6% (65,107 Vehicles Sold This Month, 679,127 Vehicles Sold This Year)
      Infiniti - Up 10.3% (18,065 Vehicles Sold This Month, 149,280 Vehicles Sold This Year)
      Jaguar - Up 1.4% (3,462 Vehicles Sold This Month, 30,483 Vehicles Sold This Year)
      Jeep - Up 10% (80,449 Vehicles Sold This Month, 973,227 Vehicles Sold This Year)
      Kia - Up 10.2% (47,428 Vehicles Sold This Month, 589,673 Vehicles Sold This Year)
      Land Rover - Up 33% (10,617 Vehicles Sold This Month, 92,143 Vehicles Sold This Year)
      Lexus - Up 0.2% (35,524 Vehicles Sold This Month, 298,310 Vehicles Sold This Year)
      Lincoln - Up 8.5% (11,526 Vehicles Sold This Month, 103,587 Vehicles Sold This Year)
      Mazda - Down 3.8% (25,870 Vehicles Sold This Month, 300,325 Vehicles Sold This Year)
      Mercedes-Benz - Down 9.1% (32,016 Vehicles Sold This Month, 315,959 Vehicles Sold This Year)
      Mercedes-Benz Vans - Up 1.7% (4,116 Vehicles Sold This Month, 38,178 Vehicles Sold This Year)
      MINI - Down 39.3% (2,797 Vehicles Sold This Month, 43,684 Vehicles Sold This Year)
      Mitsubishi - Up 5.7% (8,986 Vehicles Sold This Month, 118,074 Vehicles Sold This Year)
      Nissan - Up 7.2% (130,655 Vehicles Sold This Month, 1,344,597 Vehicles Sold This Year)
      Porsche - Up 4.4% (4,086 Vehicles Sold This Month, 57,202 Vehicles Sold This Year)
      Ram Trucks - Up 10% (80,449 Vehicles Sold This Month, 597,368 Vehicles Sold This Year)
      Smart - Down 26.5% (122 Vehicles Sold This Month, 1,276 Vehicles Sold This Year)
      Subaru - Up 1.9% (64,541 Vehicles Sold This Month, 680,135 Vehicles Sold This Year)
      Toyota - Down 1.1% (185,386 Vehicles Sold This Month, 2,128,362 Vehicles Sold This Year)
      Volkswagen - Up 5.8% (32,047 Vehicles Sold This Month, 354,064 Vehicles Sold This Year)
      Volvo - Down 8.8% (8,826 Vehicles Sold This Month, 98,263 Vehicles Sold This Year)

      View full article
    • By William Maley
      Quarterly:
      General Motors Co. - Down 2.7% (785,229 Vehicles Sold This Quarter, 2,954,037 Vehicles Sold This Year)

      Monthly:
      Jaguar Land Rover North America - Up 23.6% (14,079 Vehicles Sold This Month, 122,626 Vehicles Sold This Year)
      FCA US LLC - Up 14% (196,520 Vehicles Sold This Month, 2,235,204 Vehicles Sold This Year)
      Kia Motors America - Up 10.2% (47,428 Vehicles Sold This Month, 589,673 Vehicles Sold This Year)
      Nissan Group - Up 7.6% (148,720 Vehicles Sold This Month, 1,493,877 Vehicles Sold This Year)
      Volkswagen of America - Up 5.8% (32,047 Vehicles Sold This Month, 354,064 Vehicles Sold This Year)
      Mitsubishi Motors North America -  Up 5.7% (8,986 Vehicles Sold This Month, 118,074 Vehicles Sold This Year)
      Porsche Cars North America, Inc. - Up 4.4% (4,086 Vehicles Sold This Month, 57,202 Vehicles Sold This Year)
      American Honda Motor Co. - Up 3.9% (155,115 Vehicles Sold This Month, 1,604,828 Vehicles Sold This Year)
      Hyundai Motor America - Up 3% (65,721 Vehicles Sold This Month, 677,946 Vehicles Sold This Year)
      Subaru of America, Inc. - Up 1.9% (64,541 Vehicles Sold This Month, 680,135 Vehicles Sold This Year)
      Toyota Motor North America - Down 0.9% (220,910 Vehicles Sold This Month, 2,426,672 Vehicles Sold This Year)
      Mazda North American Operations - Down 3.8% (25,870 Vehicles Sold This Month, 300,325 Vehicles Sold This Year)
      BMW of North America - Down 4.4% (37,154 Vehicles Sold This Month, 354,698 Vehicles Sold This Year)
      Mercedes-Benz USA - Down 8% (36,254 Vehicles Sold This Month, 355,413 Vehicles Sold This Year)
      Ford Motor Company -  Down 8.8% (220,774 Vehicles Sold This Month, 2,497,318 Vehicles Sold This Year)
      Volvo Cars of North America, LLC - Down 8.8% (8,826 Vehicles Sold This Month, 98,263 Vehicles Sold This Year)
      Audi of America - Down 16% (22,675 Vehicles Sold This Month, 223,323 Vehicles Sold This Year)

      Brands (Quarterly):
      Buick - Down 13.7% (51,257 Vehicles Sold This Quarter, 206,863 Vehicles Sold This Year)
      Cadillac - Down 2.7% (41,462 Vehicles Sold This Quarter, 154,702 Vehicles Sold This Year)
      Chevrolet - Down 3.2% (531,985 Vehicles Sold This Quarter, 2,036,023 Vehicles Sold This Year)
      GMC - Up 3.5% (160,525 Vehicles Sold This Quarter, 556,449 Vehicles Sold This Year)

      Brands (Monthly):
      Acura - Up 11.4% (16,774 Vehicles Sold This Month, 158,934 Vehicles Sold This Year)
      Alfa Romeo - Down 2.7% (1,946 Vehicles Sold This Month, 23,820 Vehicles Sold This Year)
      Audi - Down 16% (22,675 Vehicles Sold This Month, 223,323 Vehicles Sold This Year)
      BMW - Up 0.3% (34,357 Vehicles Sold This Month, 311,014 Vehicles Sold This Year)
      Chrysler - Down 28% (12,425 Vehicles Sold This Month, 165,964 Vehicles Sold This Year)
      Dodge - Up 17% (32,528 Vehicles Sold This Month, 459,324 Vehicles Sold This Year)
      Fiat - Down 44% (977 Vehicles Sold This Month, 15,521 Vehicles Sold This Year)
      Ford - Down 9.6% (209,248 Vehicles Sold This Month, 2,393,731 Vehicles Sold This Year)
      Genesis - Down 68.5% (614 Vehicles Sold This Month, 9,940 Vehicles Sold This Year)
      Honda - Up 3% (138,341 Vehicles Sold This Month, 1,445,894 Vehicles Sold This Year)
      Hyundai - Up 5.6% (65,107 Vehicles Sold This Month, 679,127 Vehicles Sold This Year)
      Infiniti - Up 10.3% (18,065 Vehicles Sold This Month, 149,280 Vehicles Sold This Year)
      Jaguar - Up 1.4% (3,462 Vehicles Sold This Month, 30,483 Vehicles Sold This Year)
      Jeep - Up 10% (80,449 Vehicles Sold This Month, 973,227 Vehicles Sold This Year)
      Kia - Up 10.2% (47,428 Vehicles Sold This Month, 589,673 Vehicles Sold This Year)
      Land Rover - Up 33% (10,617 Vehicles Sold This Month, 92,143 Vehicles Sold This Year)
      Lexus - Up 0.2% (35,524 Vehicles Sold This Month, 298,310 Vehicles Sold This Year)
      Lincoln - Up 8.5% (11,526 Vehicles Sold This Month, 103,587 Vehicles Sold This Year)
      Mazda - Down 3.8% (25,870 Vehicles Sold This Month, 300,325 Vehicles Sold This Year)
      Mercedes-Benz - Down 9.1% (32,016 Vehicles Sold This Month, 315,959 Vehicles Sold This Year)
      Mercedes-Benz Vans - Up 1.7% (4,116 Vehicles Sold This Month, 38,178 Vehicles Sold This Year)
      MINI - Down 39.3% (2,797 Vehicles Sold This Month, 43,684 Vehicles Sold This Year)
      Mitsubishi - Up 5.7% (8,986 Vehicles Sold This Month, 118,074 Vehicles Sold This Year)
      Nissan - Up 7.2% (130,655 Vehicles Sold This Month, 1,344,597 Vehicles Sold This Year)
      Porsche - Up 4.4% (4,086 Vehicles Sold This Month, 57,202 Vehicles Sold This Year)
      Ram Trucks - Up 10% (80,449 Vehicles Sold This Month, 597,368 Vehicles Sold This Year)
      Smart - Down 26.5% (122 Vehicles Sold This Month, 1,276 Vehicles Sold This Year)
      Subaru - Up 1.9% (64,541 Vehicles Sold This Month, 680,135 Vehicles Sold This Year)
      Toyota - Down 1.1% (185,386 Vehicles Sold This Month, 2,128,362 Vehicles Sold This Year)
      Volkswagen - Up 5.8% (32,047 Vehicles Sold This Month, 354,064 Vehicles Sold This Year)
      Volvo - Down 8.8% (8,826 Vehicles Sold This Month, 98,263 Vehicles Sold This Year)
    • By William Maley
      Ford will soon be joining General Motors in reporting sales every quarter. Automotive News is reporting that Ford will transition to a quarterly call and release of sales numbers beginning in April. The company will still be proving monthly sales numbers to various data agencies.
      "We feel it's kind of transitioning to more of an industry standard. We think the intense focus on month-to-month numbers is just not how we want to run the business. We believe quarterly will provide great transparency," said Mark LaNeve, Ford's vice president of U.S. marketing, sales and service during a call with analysts and the media.
      Various analysts have cautioned that moving to quarterly reporting may lead "less transparency and more speculation and errors," especially if some automakers still report monthly.
      Source: Automotive News (Subscription Required)

      View full article
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×