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January 2018: Mazda North American Operations


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Mazda Reports Best January Sales Since 1994

  • Mazda CX-5 Posts 10th Consecutive Record Sales Month

IRVINE, Calif., Feb. 1, 2018 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total January U.S. sales of 24,962 vehicles, representing an increase of 15.0 percent versus January of last year. Popularity of Mazda's crossover SUVs drove record sales, as Mazda posts its best January in 24 years.

Key January sales notes:

  • The Mazda CX-5 recorded its 10th consecutive record sales month, with 13,463 vehicles sold in the month of January. This number represents an increase of 66.9 percent versus January of last year.
  • In line with growing consumer demand, sales of Mazda's subcompact crossover SUV, the Mazda CX-3, rose 14.0 percent year-over-year (YOY), with 1,350 vehicles sold in the month of January.
  • Posting its best-ever January since first going on sale in 2007, the Mazda CX-9 finished the month up 46.8 percent YOY. Total January sales of the Mazda CX-9 were 2,336 vehicles.
  • Mazda's CX-line, including the CX-3, CX-5 and CX-9, led the sales charge in January, resulting in Mazda's best January sales in 24 years. Collectively, Mazda sold 17,149 crossover SUVs in the month of January, marking an increase of 58.2 percent YOY.
  • Among Mazda CX-line buyers, Mazda's i-ACTIV All-Wheel Drive option continues to be a favorite, with 56.0 percent of customers choosing the AWD option in January.
  • Mazda reported Certified Pre-Owned (CPO) sales of 3,561 vehicles, marking an increase of 12 percent YOY.
 

Month-To-Date

 

Year-To-Date

 
                   
 

January

January

%

% MTD

 

January

January

%

% YTD

 

2018

2017

Change

DSR

 

2018

2017

Change

DSR

 
                     

Mazda3

5,825

6,623

(12.0)%

(15.6)%

 

5,825

6,623

(12.0)%

(15.6)%

 

Mazda5

-

3

(100.0)%

(100.0)%

 

-

3

(100.0)%

(100.0)%

 

Mazda6

1,552

3,300

(53.0)%

(54.9)%

 

1,552

3,300

(53.0)%

(54.9)%

 

MX-5 Miata

436

929

(53.1)%

(54.9)%

 

436

929

(53.1)%

(54.9)%

 

CX-3

1,350

1,184

14.0%

9.5%

 

1,350

1,184

14.0%

9.5%

 

CX-5

13,463

8,068

66.9%

60.2%

 

13,463

8,068

66.9%

60.2%

 

CX-9

2,336

1,591

46.8%

41.0%

 

2,336

1,591

46.8%

41.0%

 
                     

Total Vehicles

                   
                     

CARS

7,813

10,855

(28.0)%

(30.9)%

 

7,813

10,855

(28.0)%

(30.9)%

 

TRUCKS

17,149

10,843

58.2%

51.8%

 

17,149

10,843

58.2%

51.8%

 
                     

TOTAL

24,962

21,698

15.0%

10.4%

 

24,962

21,698

15.0%

10.4%

 
                     
                     

Selling Days

25

24

     

25

24

     
                     
                     

 

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If these numbers do not clearly show how people preference for CUV over Car has changed nothing will. I am surprised they actually out sold VW by a couple hundred auto's, probably due to a better CUV lineup.

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