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January 2018: Mitsubishi Motors North America, Inc.


William Maley

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MITSUBISHI MOTORS REPORTS JANUARY 2018 SALES UP OVER 30 PERCENT

February 01, 2018

  • Best January sales since 2007
  • Outlander up 78.9 percent; Outlander Sport up 69.8 percent
  • Outlander Plug-In Hybrid Electric Vehicle (PHEV) arrives in showrooms

CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) reported January 2018 sales of 8,480 units sold, up 31.3 percent over January 2017. Coming off a strong sales year in 2017 where Mitsubishi Motors was the fastest growing non-luxury brand in the U.S.*, it posted its best January sales since 2007.

Mitsubishi’s sales surge in January was led by its family of CUVs, which posted sales gains of 82.1 percent. Outlander sales were up a significant 78.9 percent with 3,020 units sold. Outlander Sport recorded sales of 3,379, up 69.8 percent over last January. The environmentally friendly all-new 2018 Outlander PHEV, a halo to the brand, began shipping in December and is making its way to dealerships across the country.

“The brand had a tremendous year in 2017 and led the industry (non-luxury brands) in growth, but our goals are set much higher, and we are not resting on our recent success. As January shows, we are poised for a very strong 2018 and have the right products to achieve our targets,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “The Mitsubishi CUV family of Outlander Sport, Outlander and Outlander PHEV offer consumers in every walk of life a vehicle to meet their needs.”

 

January

YTD

 

2018

2017

2018

2017

Mirage

1103

1311

1103

1311

Lancer

678

1468

678

1468

Outlander Sport

3379

1990

3379

1990

Outlander

3020

1688

3020

1688

Outlander PHEV

300

0

300

0

Total

8480

6457

8480

6457

 

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