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March 2018: Mazda North American Operations


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Mazda Reports Sales Increase of 35.7 Percent in March

  • Mazda CX-5 Posts Best-Ever Sales Month

IRVINE, Calif., April 3, 2018 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total March U.S. sales of 33,302 vehicles, representing an increase of 35.7 percent versus March of last year. Year-to-date (YTD) sales through March are up 21.6 percent versus last year, with 83,995 vehicles sold.

Key March sales notes:

  • Mazda's compact crossover SUV, Mazda CX-5, recorded its 12th consecutive record sales month, and its best-ever month since going on sale in February of 2012. In March, sales of the CX-5 rose 90.5 percent year-over-year (YOY), with 16,138 vehicles sold.
  • Sales of the Mazda3 rose 8.7 percent YOY, with 7,760 vehicles sold in the month of March.
  • In line with continued consumer demand, sales of Mazda's subcompact crossover SUV, Mazda CX-3, rose 38.1 percent YOY, with 1,728 vehicles sold in the month of March.
  • The seven-passenger Mazda CX-9 recorded its best March since 2013, with 3,066 vehicles sold. This number represents an increase of 20.2 percent YOY.
  • Total sales of Mazda's CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 70.6 percent YOY with 20,932 vehicles sold in the month of March.
  • The i-ACTIV All-Wheel Drive option continues to be a favorite among Mazda CX-line buyers, with 59.5 percent of customers choosing the AWD option in March.
  • Mazda reported record-breaking Certified Pre-Owned (CPO) sales of 4,552 vehicles in March, marking an increase of 19.6 percent YOY.
     
 

Month-To-Date

 

Year-To-Date

 
                   
 

March

March

%

% MTD

 

March

March

%

% YTD

 

2018

2017

Change

DSR

 

2018

2017

Change

DSR

 
                     

Mazda3

7,760

7,137

8.7%

4.8%

 

19,655

20,606

(4.6)%

(7.1)%

 

Mazda5

-

2

-

-

 

-

5

(100.0)%

(100.0)%

 

Mazda6

3,734

3,794

(1.6)%

(5.1)%

 

7,532

10,692

(29.6)%

(31.4)%

 

MX-5 Miata

876

1,345

(34.9)%

(37.2)%

 

1,966

3,382

(41.9)%

(43.4)%

 

CX-3

1,728

1,251

38.1%

33.2%

 

4,337

3,714

16.8%

13.7%

 

CX-5

16,138

8,470

90.5%

83.7%

 

42,817

24,374

75.7%

71.1%

 

CX-9

3,066

2,550

20.2%

15.9%

 

7,688

6,298

22.1%

18.9%

 
                     

Total Vehicles

                   
                     

CARS

12,370

12,278

0.7%

(2.8)%

 

29,153

34,685

(15.9)%

(18.1)%

 

TRUCKS

20,932

12,271

70.6%

64.5%

 

54,842

34,386

59.5%

55.3%

 
                     

TOTAL

33,302

24,549

35.7%

30.8%

 

83,995

69,071

21.6%

18.4%

 
                     
                     

Selling Days

28

27

     

77

75

     
                     
                     

 

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