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William Maley

June 2018: Subaru of America, Inc.

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Subaru of America Sets New Sales Record for the First Half of 2018

  • Best June ever – monthly sales increase 15 percent over June 2017
  • 79 consecutive months of yearly month-over-month growth
  • Best June ever for Crosstrek and Outback
  • 500,000th Crosstrek sold
  • First ever Ascent SUV sold
  • 52 consecutive months of more than 10,000 Outbacks sold
  • 59 consecutive months of more than 10,000 Foresters sold

July 3, 2018 , CAMDEN, NJ - Subaru of America, Inc. today reported 59,841 vehicle sales for June 2018, a 15 percent increase over June 2017, and the best June in the history of the company. On the back of a best-ever sales performance in 2017, the automaker sold a record 322,860 vehicles in the first half of 2018, up 6 percent over the same period last year.

June marked the 52nd consecutive month of 40,000+ vehicle sales for the company, as well as the 500,000th sale of Crosstrek since the rugged hatchback went on sale in 2013. Crosstrek and Outback sales were notably strong as each model achieved its best June ever. Crosstrek sales for June 2018 increased 84 percent over the same month in 2017, while Outback posted a 15 percent increase. In addition, 1,897 of the first all-new 3-row Ascent SUVs were delivered in June.

“A heartfelt thank you to all of our customers who have placed their trust and confidence in Subaru for their vehicle needs and kudos to our retailers for delivering our brand’s “Love Promise” to our customers,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “With the addition of the all-new 3-row SUV Ascent to our line-up, our franchise is poised for our 10th consecutive year of sales records.”

“We kicked-off the summer selling season with the best June of all time which extends our sales streak to 79-consecutive months of sales gains,” said Jeff Walters, Senior Vice President of Sales. “Initial sales of our all-new Ascent SUV are strong and we expect further sales growth from this vehicle over the next few months as inventory continues to build.”

Carline

Jun-18

Jun-17

% Chg

Jun-18

Jun-17

% Chg

 

MTD

MTD

MTD

YTD

YTD

YTD

Forester

13,964

15,440

-9.6%

79,277

87,957

-9.9%

Impreza

7,684

7,858

-2.2%

37,814

43,026

-12.1%

WRX/STI

2,325

2,655

-12.4%

15,038

16,185

-7.1%

Ascent

1,897

0

0.00%

1,897

0

0.00%

Legacy

3,224

3,834

-15.9%

21,415

25,564

-16.2%

Outback

16,071

14,019

14.6%

90,978

86,253

5.5%

BRZ

316

429

-26.3%

1,966

2,297

-14.4%

Crosstrek

14,360

7,822

83.6%

74,475

43,528

71.1%

TOTAL

59,841

52,057

15.0%

322,860

304,810

5.9%

 

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