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  • Drew Dowdell
    Drew Dowdell

    December 2011 - Suzuki America

    AMERICAN SUZUKI 2011 SALES UP 11 PERCENT OVER PREVIOUS YEAR

    • For 2011, car and truck sales climb 10 percent and 15 percent respectively

    2012 Suzuki Auto Product Line

    Suzuki is proud to offer the most affordable all-wheel-drive lineup available in the U.S. and maintains a versatile array of vehicles, including the spirited SX4 Sport sedan, multipurpose five-door SX4 Crossover, SX4 SportBack hot hatch, refined Grand Vitara compact SUV, award-winning Equator pickup truck and performance-oriented Kizashi Sport. Every vehicle in the line provides Suzuki’s standout virtues of durability, leading-edge style and high-content at a competitive price. All 2012 Suzuki automobiles are backed by America’s #1 Warranty: a 100,000-mile/seven-year, fully transferable, zero-deductible powertrain limited warranty.

    Suzuki America December 2011 Sales Chart

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    • The mid-size claim is larger than a compact Maverick though. We will see what actually come out, but a larger vehicle for Maverick money is enticing.   Did you miss the whole "a whole new way to assemble a vehicle" part? That literally was what made the Model T so well known, a new way to assemble a vehicle. You genuinely believe all three will be bankrupt by 2029? 
    • Except the business you're eating at, right? 
    • They did state in your own articles that the decline started prior to 2025. So yes, tariffs are a big part of the issue right now, but it did start with the decline of Gen Z'ers drinking less as a whole and less whiskey, too.  "American whiskey sales dropped 1.8% in 2024 to $5.2 billion, according to industry data. The problem has been made worse by younger drinkers, particularly those in Gen Z who are abandoning traditional high-proof bourbon in favor of ready-to-drink canned cocktails and lighter alcoholic beverages like hard seltzers. Social media platforms, especially TikTok, have accelerated this trend by promoting sweeter, lower-alcohol drinks as fashionable alternatives to whiskey. These viral trends have fundamentally changed how young adults view alcohol consumption, dealing a significant blow to bourbon’s cultural appeal. Alcohol use among young Americans has declined sharply over the past two decades, with the share of adults under 35 who drink falling from 72% in the early 2000s to 62% today." "Binge drinking and underage drinking have dropped significantly, with Gen Z consuming 20% less alcohol per capita than Millennials did at the same age. Experts attribute the shift to growing health awareness, changing social norms, the rise of alcohol alternatives and economic or cultural forces shaping how younger generations view drinking."
    • Everything is going to s#!T in this country, even the feed at C and G (Sarcasm) Probably taking Maverick off the table for a new vehicle, although I would love to own one. At this point, paying cash for an older Jeep XJ or something almost is more appealing than anything new.
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