>>"In an effort starting in the late 1950's with the Chevrolet Impala and accelerating in the 1970's and 80's the American value brands started offering models that were priced into the same range as their big brother brands."<<
Who wrote this piece, because this is the first time I've seen what I always believed to be true: that the '58 Impala was the first tangible sign the Sloan Ladder was no longer used.
bobo ~ >>"Entry-level value brands aren't very entry-level anymore. In many cases they are better equipped than luxury vehicles of a few years ago. I think the middle brands just got squeezed out. The luxury makes have also become more accessible with cheap leases, and Lexus and Infiniti expanded that segment, and BMW and Mercedes had to go downmarket to compete. Also, most vehicles these days are pretty generic, with unremarkable styling. Take away the badge, and most family sedans are seemingly interchangeable. Is there a need for 15 different family sedans when they're all similar? Certainly the mainstreaming of Honda and Toyota and now Hyundai have attracted many of those buyers as well."<<
Excellent points, all.
Often I've mused that having NAAAAVVVVV, moonroofs, 18" alloys, hard drives, etc etc in the cheapest cars completely dilutes the price tier and has been instrumental in killing off the mid-priced segment. What's left; slightly different sized versions of the same car. That, and the downmarket/ full-line expansion of nearly all the foreign brands have flooded the market with generic homogenization. Left jab, right cross, TKO.
And I believe it's irreversible, so more death is to come.