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    Honda Separates Acura To Help Revitalize The Brand


    • Honda Makes Some Bold Moves With Acura


    At one time, Acura was a shining star in the automotive world. Thanks to impressive quality and a fun to drive quotient that many luxury automakers couldn't match at the time, Acura seemed it was going places. But in recent years, Acura has been a bit of a rut. Odd designs, complicated interior layouts, and trying to convince buyers that they're on the same level as Mercedes-Benz and BMW hasn't played in their favor. But Honda hopes to change that.

    This week, the company announced that Acura and Honda would be separated into their own divisions. Taking charge at the Acura division will be Michael Accavitti, who is currently Senior Vice President for Auto Operations at American Honda. Jeff Conrad, head of Acura sales becomes the head for Honda. The two will report to John Mendel, executive vice president of what is now called the Automobile Sales Division.

    "Our goal is to accelerate the already strong sales growth of the Honda and Acura brands through a more cohesive strategy, with a heightened focus on the unique needs of luxury and mainstream customers. These moves will more completely align the major activities for the Honda and Acura brands under dedicated brand leaders to take advantage of new opportunities in the marketplace with greater speed and efficiency," said John Mendel.

    Source: Honda

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    American Honda Strengthens Auto Sales Division to Accelerate Sales Growth of Honda and Acura Brands

    03/10/2014 - TORRANCE, CA

    American Honda Motor Co., Inc., will strategically realign its automobile sales and marketing operations into separate divisions organized by brand, as the Honda Division and Acura Division. The moves, effective April 1, are intended to create greater clarity and more cohesive sales and marketing plans that are right for the products and customers of each brand.

    In conjunction with the strategy, the following executive changes were announced:

    Michael Accavitti will become senior vice president and general manager of the Acura Division. In his new role, Accavitti will be responsible for all sales, marketing and parts and service business for the Acura brand. Accavitti joined Honda in 2011, and is currently the senior vice president of Auto Operations, which includes responsibility for national marketing for the Honda and Acura brands.

    Jeff Conrad will become senior vice president and general manager of the Honda Division. Conrad will be responsible for all sales and marketing activities for the Honda brand. Conrad joined American Honda in 1982, and is currently the vice president and general manager of Acura Sales.

    American Honda automotive operations have long been separated by function rather than by brand. These moves will result in exclusive divisions, with dedicated sales and marketing teams for Honda and for Acura. Both brands will be housed under a single "American Honda Auto Division" to be headed by John Mendel, executive vice president of what is now called the Automobile Sales Division.

    "Our goal is to accelerate the already strong sales growth of the Honda and Acura brands through a more cohesive strategy, with a heightened focus on the unique needs of luxury and mainstream customers," said Mendel. "These moves will more completely align the major activities for the Honda and Acura brands under dedicated brand leaders to take advantage of new opportunities in the marketplace with greater speed and efficiency."

    Further, the strategy behind the creation of the Acura Division coincides with the recently announced establishment of a new Acura Business Planning Office, also effective April 1. This new entity will focus on strengthening the business and product strategies for the Acura brand. Erik Berkman, currently president of Honda R&D Americas, Inc., will become an executive vice president of Honda North America, Inc., and will lead the Acura Business Planning Office.

    "The realignment strategy that has created a new Acura Division reflects our growing commitment and the increased level of resources and leadership we are focusing on the Acura brand on a global basis," said Mendel.

    In addition to steady sales growth for the Honda and Acura brands in each of the past two years, both brands will continue to introduce new models in 2014. This spring, Honda will launch the all-new 2015 Honda Fit, to be followed later this year by an all-new compact Honda SUV. The Acura brand will introduce the all-new 2015 Acura TLX luxury performance sedan by mid-year.

    "The best time to make a change is when you're in a position of strength and we are not only coming off a great sales year, we are continuing to create new opportunities with a series of new and exciting Honda and Acura models," said Mendel.

    American Honda enjoyed near record automobile sales of 1,525,312 vehicles in 2013, the second best sales total in company history. Sales of Honda brand cars and trucks totaled 1,359,876 vehicles, an increase of 7.4 percent. Honda was led by the success of core models, with the Honda CR-V posting all-time record sales in 2013 to rank as the top-selling SUV in America, the Civic ranking as the top-selling compact car, the Odyssey ranking as the top-selling minivan, and Accord ranking as the best-selling car in America with individual car-buyers.

    Sales of Acura brand cars and trucks totaled 165,436 vehicles, an increase of 5.9 percent, and its best sales total since 2007. Further, sales of the Acura MDX and RDX in 2013 combined to achieve Acura's best sales year ever for light trucks.

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    They might as well just shut this brand down. As long as your top seller is a mechanical twin to an Accord but with a goofy center console you are not a contender to the German luxury brands. Acura doesn't have 1 unique chassis, engine or transmission in the group, the body panels even look the same as Hondas. I don't get why anyone would buy a Lincoln or Acura, you could buy the Ford or Honda and save $10,000 or go buy a Cadillac, Infiniti or German car instead.

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    • By William Maley
      Trucks and Compacts Star as American Honda Reports August Sales
      Sep 1, 2016 - TORRANCE, Calif.
      American Honda and Honda Division trucks have best August sales ever Honda CR-V sets 2nd consecutive all-time sales record Honda core models—Civic, Accord and CR-V—each top more than 30,000 sales Honda's smallest vehicles—Fit and HR-V—post largest gains for the brand Refreshed Acura MDX posts 8.1 percent gain to push Acura trucks up 2.5 percent in August American Honda Motor Co., Inc. today reported strong August sales of 149,571 Honda and Acura vehicles, a 3.8 percent decrease over August 2015 due in part to the lack of the Labor Day sales weekend. American Honda trucks set a new August record, rising 4.3 percent on sales of 76,140. Honda Division sales totaled 135,325 units, with Honda trucks also setting an August record, gaining 4.5 percent on sales of 66,802. Acura Division sales were down 7 percent on sales of 14,246 units, also feeling the effects of the lost weekend. However, Acura trucks were up 2.5 percent on sales of 9,338 as new models continued to fill the pipeline.
      Honda
      Honda Division's August sales almost matched the same period last year without one of the biggest holiday sales weekends of the year. Despite the handicap, CR-V continued its record-setting ways for the second straight month while all three of the brand's best-selling models (Accord, Civic and CR-V) topped 30,000 units apiece and Honda's compact HR-V and Fit posted major gains. Honda trucks posted a new August record supported by brisk sales of CR-V, HR-V and Ridgeline, while Civic and Fit drove car sales for the brand.      
      Honda trucks set a new August record, rising 4.5 percent with sales of 66,802 units CR-V climbed 5 percent on sales of 36,517 for a 2nd consecutive all-time record HR-V sales jumped 66 percent on sales of 7,580 vehicles Civic and Fit were up 2.4 percent (32,807 sales) and 85.1 percent (5,370 sales) "Our continued success with strong sales of both passenger cars and light trucks demonstrates once again that the key to great sales is great product," said Jeff Conrad, senior vice president and general manager of the Honda Division. "As we continue with our rapid cadence of new models, our focus will remain on selling vehicles one at a time to individual customers."
      Acura
      With inventories building for the new 2017 MDX, sales continue to rise as more customers experience the bold new exterior styling and expanded complement of premium features and technologies. Adding a solid result from RDX, Acura truck sales were up 2.5 percent in August, with sedan sales held back in part due to the lost holiday weekend compared to August 2015.
      MDX sales increased 8.1 percent in August on sales of 5,131 units Acura trucks were up 2.5 percent overall for the month, with 9,338 vehicles sold The new NSX posted 22 sales in August as production continues to ramp up in Acura's new NSX global production facility "It's great to see Acura's Precision Crafted Performance DNA resonate with customers, as the new MDX gives luxury buyers their first taste of our new performance design direction," said Jon Ikeda, vice president and general manager of the Acura division. "Together with the launch of the amazing new NSX, a resurgent Acura Motorsports program and growing intentions from younger buyers, we continue to build strong momentum for the Acura brand."
      American Honda Vehicle Sales for August 2016
            Month-to-Date
      Year-to-Date
            August 2016
      August 2015
      DSR** % Change
      MoM % Change
      August 2016
      August 2015
      DSR** % Change
      YoY % Change
          American Honda Total
      149,571
      155,491
      -3.8%
      -3.8%
      1,094,725
      1,054,816
      3.8%
      3.8%
          Total Car Sales
      73,431
      82,483
      -11.0%
      -11.0%
      564,425
      542,210
      4.1%
      4.1%
          Total Truck Sales
      76,140
      73,008
      4.3%
      4.3%
      530,300
      512,606
      3.5%
      3.5%
          Honda Total Car Sales
      68,523
      76,281
      -10.2%
      -10.2%
      526,962
      498,695
      5.7%
      5.7%
          Honda Total Truck Sales
      66,802
      63,897
      4.5%
      4.5%
      460,849
      438,806
      5.0%
      5.0%
          Acura Total Car Sales
      4,908
      6,202
      -20.9%
      -20.9%
      37,463
      43,515
      -13.9%
      -13.9%
          Acura Total Truck Sales
      9,338
      9,111
      2.5%
      2.5%
      69,451
      73,800
      -5.9%
      -5.9%
          Total Domestic Car Sales
      67,054
      81,873
      -18.1%
      -18.1%
      524,739
      537,277
      -2.3%
      -2.3%
            Honda Division
      62,265
      75,859
      -17.9%
      -17.9%
      488,231
      495,393
      -1.4%
      -1.4%
            Acura Division
      4,789
      6,014
      -20.4%
      -20.4%
      36,508
      41,884
      -12.8%
      -12.8%
          Total Domestic Truck Sales
      76,140
      73,008
      4.3%
      4.3%
      530,300
      512,601
      3.5%
      3.5%
            Honda Division
      66,802
      63,897
      4.5%
      4.5%
      460,849
      438,801
      5.0%
      5.0%
            Acura Division
      9,338
      9,111
      2.5%
      2.5%
      69,451
      73,800
      -5.9%
      -5.9%
          Total Import Car Sales
      6,377
      610
      945.4%
      945.4%
      39,686
      4,933
      704.5%
      704.5%
            Honda Division
      6,258
      422
      1,382.9%
      1,382.9%
      38,731
      3,302
      1,073.0%
      1,073.0%
            Acura Division
      119
      188
      -36.7%
      -36.7%
      955
      1,631
      -41.4%
      -41.4%
          Total Import Truck Sales
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
            Honda Division
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
            Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
           MODEL BREAKOUT BY DIVISION
      Honda Division Total
      135,325
      140,178
      -3.5%
      -3.5%
      987,811
      937,501
      5.4%
      5.4%
            * ACCORD
      30,115
      40,931
      -26.4%
      -26.4%
      231,415
      231,173
      0.1%
      0.1%
            * CIVIC
      32,807
      32,031
      2.4%
      2.4%
      255,599
      221,471
      15.4%
      15.4%
              CR-Z
      222
      333
      -33.3%
      -33.3%
      1,699
      1,895
      -10.3%
      -10.3%
            * FIT
      5,370
      2,901
      85.1%
      85.1%
      38,187
      42,867
      -10.9%
      -10.9%
              INSIGHT
      9
      85
      -89.4%
      -89.4%
      62
      1,289
      -95.2%
      -95.2%
                                      CROSSTOUR
      7
      930
      -99.2%
      -99.2%
      720
      6,450
      -88.8%
      -88.8%
            * CR-V
      36,517
      34,771
      5.0%
      5.0%
      231,609
      229,574
      0.9%
      0.9%
              HR-V
      7,580
      4,567
      66.0%
      66.0%
      51,417
      24,617
      108.9%
      108.9%
              ODYSSEY
      9,992
      13,423
      -25.6%
      -25.6%
      85,881
      88,910
      -3.4%
      -3.4%
              PILOT
      9,269
      10,202
      -9.1%
      -9.1%
      81,793
      88,742
      -7.8%
      -7.8%
              RIDGELINE
      3,437
      4
      85,825.0%
      85,825.0%
      9,429
      513
      1,738.0%
      1,738.0%
                                    ***
      Memo: Accord FHEV
      890
      1,369
      -35.0%
      -35.0%
      1,720
      9,257
      -81.4%
      -81.4%
              Memo: Accord PHEV
      0
      2
      -100.0%
      -100.0%
      0
      62
      -100.0%
      -100.0%
              Memo: Civic Hybrid
      50
      590
      -91.5%
      -91.5%
      817
      3,317
      -75.4%
      -75.4%
                                    Acura Division Total
      14,246
      15,313
      -7.0%
      -7.0%
      106,914
      117,315
      -8.9%
      -8.9%
              ILX
      1,172
      1,660
      -29.4%
      -29.4%
      10,831
      11,744
      -7.8%
      -7.8%
              NSX
      22
      0
      0.0%
      0.0%
      45
      0
      0.0%
      0.0%
              RLX / RL
      118
      187
      -36.9%
      -36.9%
      951
      1,600
      -40.6%
      -40.6%
              TL
      0
      1
      -100.0%
      -100.0%
      0
      85
      -100.0%
      -100.0%
              TLX
      3,595
      4,353
      -17.4%
      -17.4%
      25,632
      30,055
      -14.7%
      -14.7%
              TSX
      1
      1
      0.0%
      0.0%
      4
      31
      -87.1%
      -87.1%
                                      MDX
      5,131
      4,747
      8.1%
      8.1%
      34,648
      39,144
      -11.5%
      -11.5%
              RDX
      4,207
      4,364
      -3.6%
      -3.6%
      34,803
      34,654
      0.4%
      0.4%
              ZDX
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
                                    ***
      Memo: ILX Hybrid
      0
      1
      -100.0%
      -100.0%
      1
      20
      -95.0%
      -95.0%
              Memo: RLX Hybrid
      19
      34
      -44.1%
      -44.1%
      134
      181
      -26.0%
      -26.0%
              Memo: TSX Wagon
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
                                    Selling Days
      26
      26
          204
      204
                **** Hybrid
      1,212
      2,414
      -49.8%
      -49.8%
      4,478
      16,021
      -72.0%
      -72.0%
               
        *    Honda and Acura vehicles are made of domestic & global sourced parts
          **   Daily Selling Rate
          ***  Memo line items are included in the respective model total
          **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid and NSX
       
    • By William Maley
      Honda has finally pulled the curtain back on the 2017 Civic Hatchback that will be arriving this fall in the U.S.
       
      There aren't many changes with the transition from concept to production model. There is a sloping roofline and a upswept beltline. The model shown here - Sport Touring - features side skirts, intergrated rear wing, and center mounted exhaust.
       
      The Civic Hatchback will only be available with the turbocharged 1.5L four-cylinder. The LX, EX, and EX-L get 174 horsepower, while the Sport and Sport Touring feature 180. Both tunes of the turbo 1.5 will feature the same amount of torque - 162. One exciting bit of news is that the hatchback (along with the Civic coupe and sedan equipped with the turbo engine) will have a manual transmission as standard equipment for the LX, Sport, and EX trims. A CVT will be available on those trims and standard on the EX-L and Sport Touring.
       
      Honda says the Civic Hatchback provides best-in-class rear legroom (36 inches) and cargo space (no measurement is listed for it).
       
      More importantly, the hatchback will be the basis for the next Civic Type R, due out next year.
       
      Honda's Swindon plant in the UK will handle the worldwide production of the Civic Hatchback. Pricing will be announced at a later date.
       
      Source: Honda
       

       
      Press Release is on Page 2


       
      All-New 2017 Honda Civic Hatchback Arrives This Fall in North America
       
      Aug 15, 2016
      First 5-door Hatchback for Civic lineup in the U.S. Civic Hatchback combines Euro-inspired styling and five-door versatility All models powered by 1.5-liter DOHC direct-injected turbo engine Civic Hatchback will serve as the basis for radical new Civic Type-R

       

      TORRANCE – Arriving this fall in North America, the 2017 Civic Hatchback is the latest addition to the much-heralded 10th-generation Honda Civic lineup, joining the 2016 North American Car of the Year – the Civic Sedan, and the Civic Coupe that launched earlier this year. The 2017 Honda Civic Hatchback combines striking, Euro-inspired styling and five-door versatility with the Civic's world-class driving dynamics and Honda direct-injected turbo engine technology. The Civic Hatchback, scheduled to arrive this fall at Honda dealers nationwide, also will serve as the basis for the radical new Civic Type-R launching in the U.S. in 2017.
       
      "The Civic Hatch has been a staple for Honda in Europe, but has long been the forbidden fruit for Honda fans in the U.S.," said Jeff Conrad, senior vice president and general manager of the Honda Division of American Honda Motor Co., Inc. "Now, we're bringing this sporty, stylish and versatile Civic Hatchback to North America, as we amp up the performance of our incredible Civic lineup with each new Civic model."
       
      Built on the same world-class platform as the 10th-generation Civic Sedan and Coupe, the 2017 Honda Civic Hatchback offers an appealing combination of sporty styling, efficiency, interior utility and premium features. The Civic Hatchback will be available in LX, Sport, EX, EX-L, and Sport Touring trims, and will feature a single engine for the U.S. market: a 1.5-liter DOHC direct-injected turbocharged in-line 4-cylinder with peak output of 174 horsepower and 162 lb.-ft. of torque in LX, EX and EX-L trims and 180 horsepower and 162 lb.-ft. of torque in the Sport and an all-new Sport Touring grade, which feature a high-flow center-mounted exhaust.
       
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      Available on most trims (and standard on Sport Touring) will be the Honda Sensing™ suite of safety and driver-assistive technologies, which includes Collision Mitigation Braking System™ (CMBS™), Forward Collision Warning (FCW) integrated with CMBS, Lane Keeping Assist (LKAS), Road Departure Mitigation (RDM), Lane Departure Warning integrated with RDM and Adaptive Cruise Control (ACC) with Low-Speed Follow. Other available features include Honda Display Audio with Apple CarPlay™ and Android Auto™ (EX and above trims), heated front seats and heated side mirrors, power driver and front-passenger seats, remote engine start and more.
       
      The Civic Hatchback's all-new Sport Touring grade makes Honda Sensing™, Apple CarPlay™ and Android Auto™ and LED headlights as standard equipment, while adding heated rear seats and other features.
       
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      The 2017 Civic Hatchback was developed jointly by Honda R&D teams in Europe and Japan and will be manufactured exclusively by Honda of the UK Manufacturing in its Swindon, UK plant.
    • By William Maley
      Honda Sets New Car and Truck Sales Records as American Honda Reports July Sales
      American Honda sets new all-time record for total truck sales and a July record for total vehicle sales Honda Division truck sales reach an all-time monthly high with 68,518 sold, an increase of 12.2 percent Honda CR-V shatters all-time monthly record on sales of 36,017, a 13.3 percent increase  Honda Civic sets new July record; joined by the Accord with sales of over 31,000 units New 2017 MDX and NSX deliveries boost Acura in July TORRANCE, Calif., Aug. 2, 2016 /PRNewswire/ -- American Honda Motor Co., Inc. today reported July sales of 152,799 Honda and Acura vehicles, a 4.4 percent gain over last July and a new July record. Total American Honda truck sales set a new all-time monthly record of 77,740 sales to jump 10.1 percent. The Honda Division set a new July total vehicle sales record, rising 5.9 percent on sales of 139,125, while Honda trucks set an all-time monthly record with a 12.2 percent increase on sales of 68,518 vehicles. Honda car sales were up 0.4 percent for the month, netting 70,607 sales. The Acura Division, though gaining momentum with the launch of key new models, posted July sales of 13,674, a decrease of 8.3 percent versus last year.   Honda With strong retail customer demand driving Honda's record U.S. production in the first half of 2016, Honda sales posted another record in July with continued strong demand for both cars and trucks. CR-V shattered its all-time sales record while the new Ridgeline pickup had a strong first full month of sales even as production continues to ramp up. Pilot and HR-V also were up as Honda trucks set a new all-time sales mark for the month. The new Civic continued its remarkable run with another record month in July.  CR-V sales rose to an all-time monthly record of 36,017 sales in July, an increase of 13.3 percent over last year The Honda Civic broke a July sales record set in 2013, rising 5.8 percent on sales of 32,952 units Accord sales again topped 30,000 units, keeping sales of Honda's three core models on track to top 1,000,000 units for the fourth consecutive year Increases for both Fit and HR-V topped 25 percent in July while Pilot gained 8 percent "The strong cadence of new Honda products we continue to bring to market has created extraordinary retail demand that is unprecedented in our history," said Jeff Conrad, senior vice president and general manager of the Honda Division. "With the Civic Hatchback on the way along with our step-by-step effort to fortify our truck business, we will continue to grow our sales through individual car buyers."
       
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            Month-to-Date
      Year-to-Date
            July 2016
      July 2015
      DSR** %
      Change
      MoM %
      Change
      July 2016
      July 2015
      DSR** %
      Change
      YoY %
      Change
          American Honda Total
      152,799
      146,324
      4.4%
      4.4%
      945,154
      899,325
      5.1%
      5.1%
          Total Car Sales
      75,059
      75,711
      -0.9%
      -0.9%
      490,994
      459,727
      6.8%
      6.8%
          Total Truck Sales
      77,740
      70,613
      10.1%
      10.1%
      454,160
      439,598
      3.3%
      3.3%
            Honda Total Car Sales
      70,607
      70,350
      0.4%
      0.4%
      458,439
      422,414
      8.5%
      8.5%
            Honda Total Truck Sales
      68,518
      61,059
      12.2%
      12.2%
      394,047
      374,909
      5.1%
      5.1%
              Acura Total Car Sales
      4,452
      5,361
      -17.0%
      -17.0%
      32,555
      37,313
      -12.8%
      -12.8%
              Acura Total Truck Sales
      9,222
      9,554
      -3.5%
      -3.5%
      60,113
      64,689
      -7.1%
      -7.1%
          Total Domestic Car Sales
      69,017
      75,110
      -8.1%
      -8.1%
      457,685
      455,404
      0.5%
      0.5%
            Honda Division
      64,671
      69,964
      -7.6%
      -7.6%
      425,966
      419,534
      1.5%
      1.5%
            Acura Division
      4,346
      5,146
      -15.5%
      -15.5%
      31,719
      35,870
      -11.6%
      -11.6%
          Total Domestic Truck Sales
      77,740
      70,613
      10.1%
      10.1%
      454,160
      439,593
      3.3%
      3.3%
            Honda Division
      68,518
      61,059
      12.2%
      12.2%
      394,047
      374,904
      5.1%
      5.1%
            Acura Division
      9,222
      9,554
      -3.5%
      -3.5%
      60,113
      64,689
      -7.1%
      -7.1%
          Total Import Car Sales
      6,042
      601
      905.3%
      905.3%
      33,309
      4,323
      670.5%
      670.5%
            Honda Division
      5,936
      386
      1,437.8%
      1,437.8%
      32,473
      2,880
      1,027.5%
      1,027.5%
            Acura Division
      106
      215
      -50.7%
      -50.7%
      836
      1,443
      -42.1%
      -42.1%
          Total Import Truck Sales
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
            Honda Division
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
            Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
           MODEL BREAKOUT BY DIVISION
        Honda Division Total
      139,125
      131,409
      5.9%
      5.9%
      852,486
      797,323
      6.9%
      6.9%
            * ACCORD
      31,946
      34,496
      -7.4%
      -7.4%
      201,300
      190,242
      5.8%
      5.8%
            * CIVIC
      32,952
      31,139
      5.8%
      5.8%
      222,792
      189,440
      17.6%
      17.6%
              CR-Z
      272
      270
      0.7%
      0.7%
      1,477
      1,562
      -5.4%
      -5.4%
            * FIT
      5,432
      4,332
      25.4%
      25.4%
      32,817
      39,966
      -17.9%
      -17.9%
              INSIGHT
      5
      113
      -95.6%
      -95.6%
      53
      1,204
      -95.6%
      -95.6%
                                       CROSSTOUR
      11
      924
      -98.8%
      -98.8%
      713
      5,520
      -87.1%
      -87.1%
            * CR-V
      36,017
      31,785
      13.3%
      13.3%
      195,092
      194,803
      0.1%
      0.1%
              HR-V
      7,394
      5,909
      25.1%
      25.1%
      43,837
      20,050
      118.6%
      118.6%
              ODYSSEY
      11,228
      12,851
      -12.6%
      -12.6%
      75,889
      75,487
      0.5%
      0.5%
              PILOT
      10,350
      9,584
      8.0%
      8.0%
      72,524
      78,540
      -7.7%
      -7.7%
              RIDGELINE
      3,518
      6
      58,533.3%
      58,533.3%
      5,992
      509
      1,077.2%
      1,077.2%
                                    ***  Memo: Accord FHEV
      565
      1,481
      -61.9%
      -61.9%
      830
      7,888
      -89.5%
      -89.5%
                  Memo: Accord PHEV
      0
      1
      -100.0%
      -100.0%
      0
      60
      -100.0%
      -100.0%
                  Memo: Civic Hybrid
      60
      463
      -87.0%
      -87.0%
      767
      2,727
      -71.9%
      -71.9%
          Acura Division Total
      13,674
      14,915
      -8.3%
      -8.3%
      92,668
      102,002
      -9.2%
      -9.2%
              ILX
      1,201
      1,613
      -25.5%
      -25.5%
      9,659
      10,084
      -4.2%
      -4.2%
              NSX
      21
      0
      0.0%
      0.0%
      23
      0
      0.0%
      0.0%
              RLX / RL
      106
      213
      -50.2%
      -50.2%
      833
      1,413
      -41.0%
      -41.0%
              TL
      0
      3
      -100.0%
      -100.0%
      0
      84
      -100.0%
      -100.0%
              TLX
      3,124
      3,530
      -11.5%
      -11.5%
      22,037
      25,702
      -14.3%
      -14.3%
              TSX
      0
      2
      -100.0%
      -100.0%
      3
      30
      -90.0%
      -90.0%
                                      MDX
      4,902
      4,977
      -1.5%
      -1.5%
      29,517
      34,397
      -14.2%
      -14.2%
              RDX
      4,320
      4,577
      -5.6%
      -5.6%
      30,596
      30,290
      1.0%
      1.0%
              ZDX
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
                                    ***  Memo: ILX Hybrid
      0
      0
      0.0%
      0.0%
      1
      19
      -94.7%
      -94.7%
                  Memo: RLX Hybrid
      11
      28
      -60.7%
      -60.7%
      115
      147
      -21.8%
      -21.8%
                  Memo: TSX Wagon
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
          Selling Days
      26
      26
          178
      178
                **** Hybrid
      934
      2,356
      60.4%
      60.4%
      3,266
      13,607
      76.0%
      76.0%
                *    Honda and Acura vehicles are made of domestic & global sourced parts
          **   Daily Selling Rate
          ***  Memo line items are included in the respective model total
          **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, and NSX
       
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