• Sign in to follow this  
    Followers 0

    Audi Looks Into Other Ways To Sell EVs


    • How do you sell electric vehicles to consumers? Audi is looking into how.

    Audi believes that the future of the brand will rest on electric vehicles. In fact, the German automaker wants to have 25 percent of vehicles sold to be electric. Now this goal is way down the line, but Audi is beginning to make this a reality with a number of electric vehicles going into development. They are also tackling how they will sell them.

     

    A recent piece in the New York Times said that dealerships were a stumbling block when selling electric vehicles either because they didn't know anything about them or pushed buyers into buying a gas-powered vehicle. Tesla is the only automaker that no problem with selling their models, but that is due to their decision of opening their own stores.

     

    Autoblog had the chance to speak with executives from Audi of America about how they plan to sell EVs. First up is Filip Brabec, Audi of America's director of product management. He explained that EVs may need a new experience at dealers.

     

    "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future," said Brabec.

     

    Another key point is to get consumers into those vehicles.

     

    "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before."

     

    Second was Audi of America's president Scott Keogh who explained that Tesla showed everyone that providing a complete experience was a very smart move. But Keogh believes that Audi could do a much better job than Tesla when they start building their own EVs.

     

    Source: Autoblog, New York Times

    0


    Sign in to follow this  
    Followers 0


    User Feedback




    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. CARBIZ
      CARBIZ
      (56 years old)
    2. crash
      crash
      (29 years old)
  • Similar Content

    • By William Maley
      Mercedes-Benz is going all in on electric vehicles with the launch of the EQ sub-brand by the end of this decade. Previously, the German automaker planned to have ten electric vehicles in the EQ lineup by 2025. But a new report from Automotive News says that timeframe has been pushed up to 2022.
      Why move this goal forward? According to the report, Mercedes wants to lessen the backlash various automakers are currently dealing with due to the diesel vehicles. Diamler, Mercedes-Benz's parent company is currently under investigation by German prosecutors for possible fraud and false advertising on some of their diesel models. Also, Diamler's plan on reducing CO2 emissions across their entire fleet hit a snag last year due to buyers going for larger vehicles.
      "We want to shape the profound transformation of the automotive industry from the forefront," said Daimler Chairman Manfred Bischoff in a statement.
      "Further fundamental changes will be required for Daimler to remain successful," as the industry adjusts to cars running on electric motors and capable of driving themselves, he said.
      We know that the EQ lineup will include two SUVs (one previewed by the Generation EQ concept from last year) and two sedans.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Mercedes-Benz is going all in on electric vehicles with the launch of the EQ sub-brand by the end of this decade. Previously, the German automaker planned to have ten electric vehicles in the EQ lineup by 2025. But a new report from Automotive News says that timeframe has been pushed up to 2022.
      Why move this goal forward? According to the report, Mercedes wants to lessen the backlash various automakers are currently dealing with due to the diesel vehicles. Diamler, Mercedes-Benz's parent company is currently under investigation by German prosecutors for possible fraud and false advertising on some of their diesel models. Also, Diamler's plan on reducing CO2 emissions across their entire fleet hit a snag last year due to buyers going for larger vehicles.
      "We want to shape the profound transformation of the automotive industry from the forefront," said Daimler Chairman Manfred Bischoff in a statement.
      "Further fundamental changes will be required for Daimler to remain successful," as the industry adjusts to cars running on electric motors and capable of driving themselves, he said.
      We know that the EQ lineup will include two SUVs (one previewed by the Generation EQ concept from last year) and two sedans.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      The only Audi crossover that has the vaunted RS badge is the Q3, but that is going changing in the near future.
      Speaking with Car and Driver, Audi Sport boss Stephan Winkelmann said there would be more RS-badged crossovers in the near future.
      “We don’t have a big lineup. The right cars means having them in segments that are growing, and also segments that are equally distributed in the regions of the world. Therefore a CUV shift is due; we are working on it, and you will see it coming.”
      Sources have previously said that the Q7 and upcoming Q8 will get the RS treatment. There is also the possibility of an RS Q5. One item you will not see under the hood of any RS crossover is a diesel engine.
      "If I have to put money down for an investment which has to make a return worldwide, then diesel will never be the priority,” said Winkelmann.
      Source: Car and Driver

      View full article
    • By William Maley
      The only Audi crossover that has the vaunted RS badge is the Q3, but that is going changing in the near future.
      Speaking with Car and Driver, Audi Sport boss Stephan Winkelmann said there would be more RS-badged crossovers in the near future.
      “We don’t have a big lineup. The right cars means having them in segments that are growing, and also segments that are equally distributed in the regions of the world. Therefore a CUV shift is due; we are working on it, and you will see it coming.”
      Sources have previously said that the Q7 and upcoming Q8 will get the RS treatment. There is also the possibility of an RS Q5. One item you will not see under the hood of any RS crossover is a diesel engine.
      "If I have to put money down for an investment which has to make a return worldwide, then diesel will never be the priority,” said Winkelmann.
      Source: Car and Driver
    • By William Maley
      Audi of America sets new February record as SUVs and sedans drive consumer demand
      March 01, 2017 | HERNDON, Virginia
      Demand for Audi SUVs rose 36 percent for the month A4 sedan increased 30 percent; A3 e-tron sales up 61 percent Sales of A7 rose 10 percent; A8 sales up 15 percent Audi of America’s February sales increased 17 percent to 13,741 vehicles. Both SUVs and sedans performed well, with the Q5, Q7 SUVs and the A4 sedan leading the volume gains.
      Audi achieved its best February sales in the U.S., marking the 74th straight monthly record. The previous February record was set last year with 11,718 vehicles sold. Through the first two months of 2017, Audi U.S. sales have risen 14 percent to 26,942 vehicles.
      February sales were bolstered by demand for SUVs, which rose 36 percent over last February and 28 percent year-to-date. The Q5 was the volume leader with 3,294 vehicles sold, an increase of 36 percent. Sales of the Q7 rose 50 percent over last year to 2,477 vehicles. The Q3 posted 1,103 sales for the month, an increase of 12 percent.
      “SUVs now make up 50 percent of our sales volume, so we are excited about the launch of the all-new Q5 this spring,” said Mark Del Rosso, chief operating officer, Audi of America. “We are optimistic that this new model will build on the success of its predecessor and attract new fans to the Audi brand.”
      Sales of Audi sedan models remained strong in February, as they continued to counter an industry move away from sedans. A4 sales increased 30 percent to 2,377 vehicles. A6 sales rose 3 percent to 1,094 vehicles. The A7 recorded 471 deliveries in February, an increase of 10 percent from last year. The A8 posted 251 sales for the month, an increase of 15 percent.
      A3 Sportback e-tron sales rose 61 percent to 400 vehicles, the second-best sales month for the plug-in hybrid. The A4 allroad posted a sales increase of 37 percent for the month with 170 deliveries.
      AUDI US SNAPSHOT
      --MTD--
      --YTD--
      Model Line
      Feb '17 Actual
      Feb '16 Actual
      Yr/Yr % change
      Feb '17 YTD  Actual
      Feb '16 YTD Actual
      Yr/Yr % change
      A3
      1,515
      1,935
      -21.7%
      2,934
      3,756
      -21.9%
      A3 e-tron
      400
      248
      61.3%
      787
      575
      36.9%
      A4
      2,377
      1,827
      30.1%
      4,114
      3,152
      30.5%
      A5
      333
      602
      -44.7%
      637
      1,117
      -43.0%
      A6
      1,094
      1,064
      2.8%
      2,102
      1,905
      10.3%
      A7
      471
      429
      9.8%
      885
      861
      2.8%
      A8
      251
      218
      15.1%
      505
      563
      -10.3%
      allroad
      170
      124
      37.1%
      392
      273
      43.6%
      Q5
      3,294
      2,421
      36.1%
      6,930
      5,112
      35.6%
      Q7
      2,477
      1,653
      49.8%
      4,888
      3,989
      22.5%
      Q3
      1,103
      988
      11.6%
      2,284
      1,890
      20.8%
      R8
      65
      9
      622.2%
      130
      20
      550.0%
      TT
      191
      200
      -4.5%
      354
      355
      -0.3%
      Total Audi Sales
      13,741
      11,718
      17.3%
      26,942
      23,568
      14.3%
      Total CPO Sales
      3,476
      3,713
      -6.4%
      6,883
      7,080
      -2.8%
       
  • Recent Status Updates

  • Who's Online (See full list)