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    Bentley Announces SUV For 2016



    William Maley

    Staff Writer - CheersandGears.com

    July 23, 2013

    When we last checked in on the Bentley SUV, it was reported that Volkswagen officials had given it the green light. Officially, Bentley said they were still waiting on a decision. Today, Bentley has finally ended the will they/won't they speculation by announcing the new SUV will go into production in 2016.

    The new SUV will will be the “most luxurious and most powerful SUV in the market,” according to the company in a press release. No concrete details were announced, but the rumorpile has reported the SUV will likely look different than the EXP 9 F Concept shown at the 2012 Geneva Motor Show and come with a variety of powertrains including a plug-in hybrid.

    The new SUV will be built in Crewe, England and create 1,000 jobs. Bentley will be investing £800 million (about $1.2 billion) to upgrade the facilities at Crewe and develop the new SUV and other vehicles.

    “The Volkswagen Group believes in the UK as a competitive location for industrial production. Bentley fans all around the world are looking forward to the brand’s first SUV. Together we will make this new Bentley another true Bentley – powerful, exclusive and successful,” said Dr. Martin Winterkorn, Chairman of the Board of Volkswagen Group

    Source: Bentley

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    GREEN LIGHT FOR BENTLEY SUV

    -Fourth model line to be built in Crewe

    -Sales will begin in 2016

    -Over 1,000 UK jobs created

    -New model will be true to Bentley's brand hallmarks

    -Extremely positive customer response to an SUV by Bentley

    (Crewe, 23 July 2013). Bentley Motors today confirms that it will proceed with the development of the Bentley SUV, the company's fourth model line. The SUV will be made in Crewe and will go on sale in 2016. It will create over 1000 jobs in the UK. Over the next three years Bentley will invest more than £800 million in its headquarters at Crewe and the development of new models.

    UK Prime Minister David Cameron, who was present together with Dr Martin Winterkorn, Chairman of the Board of Volkswagen Group for the announcement at Bentley headquarters in Crewe, said: "This £800 million investment and a thousand new jobs from Bentley is fantastic news for both Crewe and for the UK as a whole. It is another important milestone in strengthening our economy.

    "One sector that we know is sprinting ahead in the global race is our booming automotive industry. One vehicle rolls off a production line somewhere in the UK every 20 seconds and we have just launched the Government's Automotive Industrial Strategy to help continue this success for years to come.

    "I am delighted that Bentley will be building their new vehicle here, not only creating a thousand jobs, but safeguarding many more, as well as increasing training opportunities for highly skilled apprentices."

    Dr Winterkorn said: "The Volkswagen Group believes in the UK as a competitive location for industrial production. Bentley fans all around the world are looking forward to the brand's first SUV. Together we will make this new Bentley another true Bentley – powerful, exclusive and successful."

    Business Secretary Vince Cable said: "This is a welcome commitment to the UK from a major international car maker. Our automotive industrial strategy proves this government's commitment to working with world-class companies like Bentley to create jobs and promote exports.

    "Bentley was the first firm I visited as a government minister and serves as a real example of high value manufacturing. They export more than four out of every five cars they make in the UK to the rest of the world."

    Bentley's Chairman and Chief Executive, Dr Wolfgang Schreiber, added: "This is excellent news for Bentley and for the UK. Bentley is increasingly successful and this new fourth model line will leverage the success of the global SUV market. The support of everyone involved with the Company has been fundamental to this decision, which will ensure sustainable growth for the company."

    The SUV will be a thoroughbred Bentley true to the brand hallmarks of luxury, performance, quality and craftsmanship. The styling will set it apart from any other SUV on the road and will be true to the Bentley design DNA. It will be the most luxurious and most powerful SUV in the market. The response from customers to a Bentley SUV has been extremely positive in the last 16 months.

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    only $1.2 billion to upgrade Crewe AND develop the SUV? Clearly, they are just going to platform engineer something from elsewhere in VAG.

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    Cayenne's + Q7's + Touareg's platform. As long as it doesn't look like the concept they showed before it will be nice......

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    Should be interesting, I still suspect it will be a love it hate it body style for most of us that cannot afford it. :P

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    There also the a new platform called MSB that Porsche and Bentley will use for their next-generation vehicles (Panamara and Continental)

    Will that trickle down to the A8?

    Expression 'trickle down to the A8' reads kinda funny, being that the A8 is Audi's flagship sedan :smilewide:

    Edited by ZL-1
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    There also the a new platform called MSB that Porsche and Bentley will use for their next-generation vehicles (Panamara and Continental)

    Will that trickle down to the A8?

    Expression 'trickle down to the A8' reads kinda funny, being that the A8 is Audi's flagship sedan :smilewide:

    You just wanted to give the A8 a complex problem being it will get the Hand Me Downs from Bentley. ;)

    :rofl:

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    There also the a new platform called MSB that Porsche and Bentley will use for their next-generation vehicles (Panamara and Continental)

    Will that trickle down to the A8?

    Expression 'trickle down to the A8' reads kinda funny, being that the A8 is Audi's flagship sedan :smilewide:

    You just wanted to give the A8 a complex problem being it will get the Hand Me Downs from Bentley. ;)

    :rofl:

    LOL :lol:

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    lol they're using the same business strategy as ferrari with the FF, porsche with the cayenne/panamera, trying to make an all around vechile to reach current costumers who hadn't had the chance to get one from their favourite brand, this kind of surprises me in bentley because most of their models seem quite ready to be able to handle all the family travel issues a S.U.V can handle, and that a sports car can't, but I haven't ever drove one so can't really say, but by the looks of the actual models, I dont see where is the need for bentley to produce a S.U.V.

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    Sounds good to me. I don't know how popular or necessary it is, but I guess they want to follow the path that a lot of other luxury car makers have gone recently. It should be interesting to see how they can pull this off.

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