The past year has seen autonomous vehicles making headlines with a number of technology companies such as Google and Apple working on their own vehicles. But Cadillac CEO Johan de Nysschen says autonomous vehicles shouldn't take away the act of driving to those who enjoy it.
“Autonomous driving and driving passion must co-exist,” de Nysschen said to a group at the 10th annual J.D Power Automotive Marketing Roundtable in Las Vegas last week.
“We’re after balance.”
Standing in front of a picture of Google's autonomous prototype, de Nysschen said, “Many autonomous car (prototypes) emphasize sheer functionality. It would be a mind-numbing experience going from point A to B. My goodness, you might as well take the bus.”
GM's plan with autonomous vehicles is to develop ones “enhance the joy of driving, but eliminate the tedious parts," such as the hassle of stop-and-go rush hour explain de Nysschen. An example brought was the upcoming semi-autonomous Super Cruise system that will debut on the 2017 CT6 and CTS.
“The difference between Super Cruise and fully autonomous lies more in the legal than the technical arena. I’ll leave it at that,” said de Nysschen.
Source: Wards Auto