• Sign in to follow this  
    Followers 0

    Cadillac's CEO Has Some Strong Words On Self-Driving Vehicles


    • Cadillac's CEO Has Some Sharp Words For Technology Companies Working On Autonomous Vehicles

    The past year has seen autonomous vehicles making headlines with a number of technology companies such as Google and Apple working on their own vehicles. But Cadillac CEO Johan de Nysschen says autonomous vehicles shouldn't take away the act of driving to those who enjoy it.

     

    “Autonomous driving and driving passion must co-exist,” de Nysschen said to a group at the 10th annual J.D Power Automotive Marketing Roundtable in Las Vegas last week.

     

    “We’re after balance.”

     

    Standing in front of a picture of Google's autonomous prototype, de Nysschen said, “Many autonomous car (prototypes) emphasize sheer functionality. It would be a mind-numbing experience going from point A to B. My goodness, you might as well take the bus.”

     

    GM's plan with autonomous vehicles is to develop ones “enhance the joy of driving, but eliminate the tedious parts," such as the hassle of stop-and-go rush hour explain de Nysschen. An example brought was the upcoming semi-autonomous Super Cruise system that will debut on the 2017 CT6 and CTS.

     

    “The difference between Super Cruise and fully autonomous lies more in the legal than the technical arena. I’ll leave it at that,” said de Nysschen.

     

    Source: Wards Auto

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    I like his thinking, keep the auto enjoyable to drive but also allow it to to semi auto when you are in heavy stop n go traffic. Be interesting to see how this works out.

     

    More interesting is how people accept or handle this and when an accident happens and if they think it is GM's fault or their own.

     

    Someone I can see decides to put it on cruze and takes a nap and wakes up in a wreck and says this is GM's fault.

     

    Not a fan of all these self protection idiot features.

     

    If you do not want to be a responsible driver, than take the bus, uber, taxi, etc.

    0

    Share this comment


    Link to comment
    Share on other sites

    Maybe I'm reading too much into this, but I'm getting the message that this new Super Cruise will be fully automous capable right out of box.

     

    That would be great as people would only need an over the air update to enable it, espcially years after the legal hurdles facing these technologies get sorted.

    0

    Share this comment


    Link to comment
    Share on other sites

    Maybe I'm reading too much into this, but I'm getting the message that this new Super Cruise will be fully automous capable right out of box.

     

    That would be great as people would only need an over the air update to enable it, espcially years after the legal hurdles facing these technologies get sorted.

     

    By the description of what SuperCruise does, it would have to be fully autonomous capable.  It sounds like it is the legal department holding things up. 

     

    SuperCruise can drive for you in heavy traffic situations and can drive for you on an open highway.   To do either of those things, all the hardware that fully autonomous requires would need to be already in place . 

    0

    Share this comment


    Link to comment
    Share on other sites

    This deal I fear is not a matter of if but when one of these cars F up.

     

    How will the system and companies deal with it once it does?

    We have auto pilots and all sorts of pilot assist modes but yet planes still crash. We have safety's on guns yet people still shoot themselves. We have some of the most advanced GPS but yet it still recalculated to a empty field. We have guided missiles yet they still miss their targets at times.

     

    Like the old joke of the guy who bought the camper that had cruise control and set it then walked to the back of the RV before it crashed. [Not sure it really happened but I have seen worse mistakes] I suspect that there will be issues and this whole deal can really change the whole program.

     

    Like flying cars a Idea that just has too many variables and then you mix in human and mechanical or electrical error.

     

    Hell I had a battery go bad in one car driving it. The car started to shut down systems. like the lights, Radio and even the Speedometer stopped working. The car did keep running but that was about it. Lights flashing and bells dinging we made it home even though it sounded like a 777 going down.

     

    As of now I have a Collision system in my GMC that is worthless with so many false signals. The lane control works if you are on wide road but back roads it goes off all the time when the road is narrow, The collision alert goes off with false signals with curves and road side objects. It can scare the hell out of you as the ABS presets and the alarm and lights go off when nothing is around.

     

    I know these are advanced system but I just expect things will not be as smooth as the automakers think.

    Even the self parking misses now and then as it is now. 
     

    0

    Share this comment


    Link to comment
    Share on other sites

    Yes, the quintessential issue lies with who's at fault when a system breaks down. BTW, I'm not really for self-driving, so a balance seems like a good deal.

     

    No systems will ever be perfect. But that still means less people will die or crash severity will be reduced. So many ethical perspectives, like an economic one.

     

    What are the economic benefits? - Not only for automakers, but think about it. Less traffic jams. Less lost time, countless other things.

     

    Are all markets fully competitive? - You can bet these will be driven downwards in price. In the last few years we've seen technology migrate really quickly. 3-4 years, and we're going to see this in mass-market segments. 

     

    Are all customers fully informed? - Nope. It's a work in progress, but there are incentives at play here for all players at the table.

     

    Have all external and internal costs been fully included? There's a potential that every system could degenerate over the service life of the vehicle. Potentially every vehicle with this technology could be affected. In this sense, internalizing all the costs would prove this prohibitive.

     

    We could also go to the different frameworks, such as consequentialist and non-consequentialist theories about self-driving cars. Utility? Virtue? Rights? Fairness? Categorical Imperatives? 

     

    I think it's such an exciting ethical issue, for autos... 

    0

    Share this comment


    Link to comment
    Share on other sites

    So here's a question about self driving cars:  Can it recognize a road closure?  What happens if your maps are out of date?

     

    Here in Pittsburgh, one street was suddenly switched from 2 way to 1 way with one lane converted into a bike lane.  Even with instant update Google Maps, it would take a few days for that change to be reflected in the Google Map ecosystem.   Does your Benz just plow into the bike lane until you get a map update?

    1

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Similar Content

    • By William Maley
      Cadillac is offering 400 of its smallest dealers a buyout if they don't want to be part of the ambitious and contentious Project Pinnacle.
      Automotive News reports the offers will range from $100,000 to $180,000. The dealers eligible for the buyout sold less than 50 new Cadillac models in 2015. While the 400 dealers make up 43 percent of Cadillac's total number of dealers in the U.S. (around 925), this group only made up 9 percent of total sales last year.
      Cadillac President Johan de Nysschen said the buyouts is to give those an alternative who don't want to forward with the new program.
      “This is going to be a long, arduous and challenging journey and certainly not one for the faint-hearted. Some people may choose to make life a little easier than what lies ahead,” said de Nysschen.
      de Nysschen did say while Cadillac has too many dealers compared to their rivals, the buyout program isn't meant to be seen as a way to get rid of low-volume dealers. 
      Project Pinnacle is a new incentive program that will separate dealers into five tiers based on sales volume. Each tier offers a varying level of customer perk along with different requirements for services and facilities. For example, small stores cannot stock vehicles on site. Instead, they would offer a virtual showroom for customers to explore and order a vehicle. This program has gotten backlash from dealer groups, saying it would violate franchise laws and be unfair to the smaller dealers. 
      Those who have been offered the buyout have until November 21st to either take it or move forward with Project Pinnacle, which is expected to begin January 1st.
      Source: Automotive News (Subscription Required)
       

      View full article
    • By William Maley
      Cadillac is offering 400 of its smallest dealers a buyout if they don't want to be part of the ambitious and contentious Project Pinnacle.
      Automotive News reports the offers will range from $100,000 to $180,000. The dealers eligible for the buyout sold less than 50 new Cadillac models in 2015. While the 400 dealers make up 43 percent of Cadillac's total number of dealers in the U.S. (around 925), this group only made up 9 percent of total sales last year.
      Cadillac President Johan de Nysschen said the buyouts is to give those an alternative who don't want to forward with the new program.
      “This is going to be a long, arduous and challenging journey and certainly not one for the faint-hearted. Some people may choose to make life a little easier than what lies ahead,” said de Nysschen.
      de Nysschen did say while Cadillac has too many dealers compared to their rivals, the buyout program isn't meant to be seen as a way to get rid of low-volume dealers. 
      Project Pinnacle is a new incentive program that will separate dealers into five tiers based on sales volume. Each tier offers a varying level of customer perk along with different requirements for services and facilities. For example, small stores cannot stock vehicles on site. Instead, they would offer a virtual showroom for customers to explore and order a vehicle. This program has gotten backlash from dealer groups, saying it would violate franchise laws and be unfair to the smaller dealers. 
      Those who have been offered the buyout have until November 21st to either take it or move forward with Project Pinnacle, which is expected to begin January 1st.
      Source: Automotive News (Subscription Required)
       
    • By William Maley
      More and more automakers are beginning to roll out high-performance driving schools to those who purchase one of their performance vehicles. Cadillac is the latest one.
      Starting with the 2017 Cadillac ATS-V and CTS-V, buyers will be eligible for a two-day course at Cadillac's V-Performance Academy. The Academy is based at Spring Mountain Motor Resort and Country Club near Las Vegas, Nevada. The course "is designed for drivers of all experience levels and includes dynamic car control exercises, visual skill development, and proper cornering techniques." There will also be time in the classroom to explain various things.
      We'll admit Cadillac's V-Performance Academy is quite the steal as the brand will cover a two-night stay in one of the Spring Mountain on-site condos, along with breakfast and lunch. All you need to do is buy the plane ticket to get to Las Vegas.
      Source: Cadillac
      Press Release is on Page 2


      Cadillac Announces V-Performance Academy
      Two-day driver training included with every 2017 V-Series Cadillac today announced the Cadillac V-Performance Academy driving experience at Spring Mountain Motor Resort and Country Club near Las Vegas, Nevada. The two-day driver training program will be included in the purchase of any of Cadillac’s high-performance V-Series models: 2017 Cadillac ATS-V Sedan, 2017 ATS-V Coupe and 2017 Cadillac CTS-V sedan.
      Cadillac is the only luxury automotive brand offering a two-day driver training with the purchase of a high-performance vehicle. Customers will register online for the experience after taking delivery of a 2017 V-Series model. The V-Performance Academy program may also be purchased as a stand-alone experience.
      “Cadillac is a brand for passionate people, by passionate people,” said Nathan Tan, associate director of Brand Partnerships and Experiences for Cadillac. “V-Series customers are in many ways nearest the core of the Cadillac brand, and we are proud to offer this valuable training with our thrilling products.”
      The V-Performance Academy includes:
      Ground transportation to and from Las Vegas McCarren International Airport — customers are responsible for airfare Two days of intensive driver training in the model of purchase for 2017 V-Series owners and the model of choice for stand-alone customers Two nights’ lodging in the Spring Mountain luxury condominiums Breakfast and lunch on both training days General admission access for one designated guest — add a driving guest for an additional fee On-site courtesy vehicles will be provided There are now two opportunities for enthusiasts to drive new V-Series models on a racetrack: the two-day V-Performance Academy driver training held exclusively at Spring Mountain and the single-day V-Performance Lab, which travels to different racetracks around the country. In 2016, the V-Performance Labs will be held at Lime Rock Park in Lakeville, Connecticut, and Circuit of the Americas in Austin, Texas. The development of the V-Performance Academy curriculum was overseen by V-Series engineers. The tailored driver training enables attendees to extract maximum performance from the V-Series vehicles.
      “The V-Series are the most-track capable Cadillac models ever, using exclusive technologies tuned by a select group of dedicated engineers,” said Brandon Vivian, Cadillac executive chief engineer. “These technologies, such as Magnetic Ride Control, Performance Traction Management software and the Performance Data Recorder, set the Cadillac ATS-V and Cadillac CTS-V apart from all other luxury cars and are the tools drivers will experience at the V-Performance Academy.”

      View full article
    • By William Maley
      More and more automakers are beginning to roll out high-performance driving schools to those who purchase one of their performance vehicles. Cadillac is the latest one.
      Starting with the 2017 Cadillac ATS-V and CTS-V, buyers will be eligible for a two-day course at Cadillac's V-Performance Academy. The Academy is based at Spring Mountain Motor Resort and Country Club near Las Vegas, Nevada. The course "is designed for drivers of all experience levels and includes dynamic car control exercises, visual skill development, and proper cornering techniques." There will also be time in the classroom to explain various things.
      We'll admit Cadillac's V-Performance Academy is quite the steal as the brand will cover a two-night stay in one of the Spring Mountain on-site condos, along with breakfast and lunch. All you need to do is buy the plane ticket to get to Las Vegas.
      Source: Cadillac
      Press Release is on Page 2


      Cadillac Announces V-Performance Academy
      Two-day driver training included with every 2017 V-Series Cadillac today announced the Cadillac V-Performance Academy driving experience at Spring Mountain Motor Resort and Country Club near Las Vegas, Nevada. The two-day driver training program will be included in the purchase of any of Cadillac’s high-performance V-Series models: 2017 Cadillac ATS-V Sedan, 2017 ATS-V Coupe and 2017 Cadillac CTS-V sedan.
      Cadillac is the only luxury automotive brand offering a two-day driver training with the purchase of a high-performance vehicle. Customers will register online for the experience after taking delivery of a 2017 V-Series model. The V-Performance Academy program may also be purchased as a stand-alone experience.
      “Cadillac is a brand for passionate people, by passionate people,” said Nathan Tan, associate director of Brand Partnerships and Experiences for Cadillac. “V-Series customers are in many ways nearest the core of the Cadillac brand, and we are proud to offer this valuable training with our thrilling products.”
      The V-Performance Academy includes:
      Ground transportation to and from Las Vegas McCarren International Airport — customers are responsible for airfare Two days of intensive driver training in the model of purchase for 2017 V-Series owners and the model of choice for stand-alone customers Two nights’ lodging in the Spring Mountain luxury condominiums Breakfast and lunch on both training days General admission access for one designated guest — add a driving guest for an additional fee On-site courtesy vehicles will be provided There are now two opportunities for enthusiasts to drive new V-Series models on a racetrack: the two-day V-Performance Academy driver training held exclusively at Spring Mountain and the single-day V-Performance Lab, which travels to different racetracks around the country. In 2016, the V-Performance Labs will be held at Lime Rock Park in Lakeville, Connecticut, and Circuit of the Americas in Austin, Texas. The development of the V-Performance Academy curriculum was overseen by V-Series engineers. The tailored driver training enables attendees to extract maximum performance from the V-Series vehicles.
      “The V-Series are the most-track capable Cadillac models ever, using exclusive technologies tuned by a select group of dedicated engineers,” said Brandon Vivian, Cadillac executive chief engineer. “These technologies, such as Magnetic Ride Control, Performance Traction Management software and the Performance Data Recorder, set the Cadillac ATS-V and Cadillac CTS-V apart from all other luxury cars and are the tools drivers will experience at the V-Performance Academy.”
    • By William Maley
      Chevrolet Retail Share Up in August and 7 Out of 8 Months This Year
      Record ATPs reflect retail strength and strong mix Disciplined incentive spending significantly below industry average Inventories low but growing on all-new Buick Envision, GMC Acadia and Cadillac XT5 Cadillac gains retail share DETROIT – Despite very tight dealer inventories, General Motors (NYSE: GM) sold 212,915 vehicles to individual or “retail” customers in August, down about 5 percent from last year, but in line with the industry’s retail performance for the month. 
      Based on initial estimates, Chevrolet’s retail market share rose 0.4 percentage points in August to 11.0 percent.  Chevrolet has gained retail market share in seven out of eight months this year, and remains the industry’s fastest growing full-line brand.    
      GM’s total sales in August were down about 5 percent year over year to 256,429 vehicles.
      Year to date, GM’s performance is reflecting a very strong retail business.  
      Retail share up 0.5 percentage points Average transaction prices up more than $2,500 Disciplined incentive spending, in line with 2015 Daily rental deliveries down 34 percent Disciplined inventory levels and growing availability of key launch products Through the first eight months of the year, GM retail sales are up 1 percent, which continues to be the largest retail share gain of any full-line automaker.  Year to date, Chevrolet retail sales are up more than 2 percent and the brand’s retail share has grown 0.5 percentage points. Year to date, Buick retail deliveries have grown 3 percent and Buick has gained 0.1 percentage points of retail share.
      “Despite tighter dealer inventories, we had a solid retail performance in August led by Chevrolet, which gained retail share in eight different segments,” said Kurt McNeil, U.S. vice president of Sales Operations. “Our retail strength is reflected in our record ATPs in August, which were up more than $1,600 from last month and nearly $5,800 above the industry average while our incentive spending was below the industry average and well below our domestic competitors.”
      In addition, GM continues to take advantage of a strong, stable U.S. economy and industry.
      “All the economic factors continue to point toward a strong second half of the year and another potential record year for the industry,” said Mustafa Mohatarem, GM’s chief economist. “We think the industry is well positioned for a sustainable high level of customer demand.”
      August Retail Sales and Business Highlights vs. 2015 (except as noted)

      Chevrolet
      Malibu, Cruze, Trax, Silverado, Colorado, Spark, Tahoe and Suburban, and Corvette all gained retail share in their respective segments Colorado, Suburban, Tahoe and Trax were up 35 percent, 42 percent, 29 percent and 17 percent, respectively Cruze, Malibu, Corvette and Volt were up 18 percent, 9 percent, 16 percent and 52 percent, respectively Year to date, Chevrolet posted its best retail sales performance since 2007 Year to date, Malibu had its best performance since 1981 Corvette had its best August since 2008 Tahoe and Suburban had their best August since 2008 Colorado had its best August ever Crew Cab Silverado had its best August ever HD Silverado had its best August since 2007 GMC
      Canyon, Yukon and Yukon XL were up 39 percent, 43 percent and 66 percent, respectively The brand had its highest monthly ATP on record at $45,000 Denali penetration reached more than 28 percent, the highest on record Sierra had its best year to date sales since 2006 Canyon had its best August ever Yukon and Yukon XL had their best August since 2007 Yukon had its 12th consecutive month of year over year growth Buick
      Buick dealers delivered 1,531 Envisions, in line with plan All-new Lacrosse began shipping to dealers in late August Year to date, Encore up 21 percent Six out of 10 Cascada buyers and more than half of Encore buyers are new to GM Cadillac
      Escalade was up 8 percent Cadillac dealers delivered 4,839 XT5s CT6 had its best month since launch Average Transaction Prices (ATP)/Incentives (J.D. Power PIN estimates)
      GM’s ATPs, which reflect retail transaction prices after sales incentives, were $36,730, nearly $5,800 above the industry average and more than $2,500 above last August’s performance GM’s incentive spending as a percentage of ATP was 11.1 percent, below the industry average of 11.5 percent and well below other domestic and select Asian competitors. Fleet and Commercial
      GM’s fleet mix in August was 17 percent of total sales, below the company’s full-year guidance of 20 percent and 19 percent year to date According to plan, daily rental sales were 10 percent of GM’s total sales for August and 10 percent year to date with deliveries up 4 percent in August Large vans were up 18 percent for August Sales to small business are up 3 percent year to date Industry Sales
      GM estimates that the seasonally adjusted annual selling rate (SAAR) for light vehicles in August was approximately 17.2 million units. On a calendar year-to-date basis, GM estimates the light-vehicle SAAR was 17.3 million units
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online