Cadillac's Senior Vice President, Bob Ferguson said in a interview with Automotive News last week that the company is considering expanding the ATS lineup.
"You've made the investment. You've built a brand within a brand. If you have a winner, you should exploit that and offer variations," said Ferguson.
Models under the spotlight include a convertible and wagon. This would give the brand a better chance of competing with the likes of BMW and Mercedes-Benz. The mention of a wagon and convertible signals a change of product plans at Cadillac. Previous reports had the ATS Convertible on hold and that the brand would likely not do a wagon due to the poor sales of the CTS SportsWagon.
We'll be watching this closely.
Source: Automotive News (Subscription Required)