Cadillac has been one of the few brands at General Motors to mostly avoid the Ignition Switch recall drama, but that doesn't mean they have their own set of problems. The brand has seen sales slip 2.2 percent within the first five months of this year, a bit surprising considering the luxury market is booming.
“The brand has not grown as well this year as it did last year. They do have a greatly improved product line, but they need to have that produce results. They need to connect more with the consumer,” said IHS Automotive analyst Tom Libby.
Not helping matters is the question of who leading Cadillac at the moment. Bob Ferguson, Cadillac's global chief and former lobbyist for the company was sent to Washington back in February to work on the political fallout over the ignition switch recall. Rumor has it that Ferguson will not return to his post as Cadillac's global chief.
“He was asked to step in on an obviously urgent project there for the CEO. How long that goes and how much that continues into the future, I just don’t know,” said Cadillac spokesman David Caldwell to the Detroit Free Press.
Then the past week, Cadillac’s head of U.S. sales, Bill Peffer stepped down. Peffer held this position for just a year.
A possible answer is that GM President Dan Ammann will hold down the fort for the timebeing. Meanwhile Kurt McNeil, GM’s head of U.S. sales operations is the interm vice president of sales and service for Cadillac, a position he held until 2012.
Source: Detroit Free Press