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  • William Maley
    William Maley

    By William Maley •

    Chevrolet Still Sees Cars As An Important Part Of Their Lineup

      Yeah, we'll take on those sales that would have gone to Ford and others abandoning the car segment

    Chevrolet believes that it gain more market share in subcompacts to full-size sedans as other competitors leave the market, most notably Ford.

    "It's a pretty big opportunity for us. As other people are making noise about leaving the car business or thrifting back their portfolio, there's still business to be had there. It's just going about the business in a smart fashion," said Steve Majoros, Chevrolet's marketing director for cars and crossovers to Automotive News.

    While the car market in the U.S. continues to shrink as more buyers go for SUVs and crossovers, it still represents more than four million possible customers and an opportunity for Chevrolet to introduce itself to this group. Plus, compact and midsize segments still representative one in every five vehicles sold. Majoros believes that sales of cars have "hit the floor."

    "There's still volume to be had there. We've done a nice job about taking a responsible approach to the product. If other competitors are leaving, we're very happy to pick up that business, and we'll certainly do that."

    Source: Automotive News (Subscription Required)

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    ccap41

    Unless your face is hitting the windshield I don't know why you're even talking about that. 

    Also, the average US male is 5 foot 9.5 inches tall. 

    Japan's average male is 5 foot 7 inches tall. 

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    G. David Felt

    My last comment on this as we have gone away from the car discussion, but I find much less personal space in the Asian side of the house for me. 

    Back on cars, GM needs to make a massive update to their car line to keep it competitive which I think we all agree needs to be done and at least they are not totally dumping it like Ford which I think will bite them in the butt in the near future.

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    G. David Felt
    9 minutes ago, ccap41 said:

    The Cruze and Malibu are like 1 and 2 years old.. They're basically still brand new.

    Yes fairly new but not wow, better than everyone else. It would be nice if GM would actually focus on being better than everyone rather than just equal to or we have a product in that category, good enough attitude.

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